Heather Myklegard

• Responsible for managing social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube and more
• Overseas delivery and creation of all graphic designs both in-house and outsourced
• Effectively manage several clients country and worldwide
• Manage team of contractors to produce, implement, and deliver world-class service and content to clients
• Provide Social Media Strategy for businesses, startups, and nonprofit organizations including B2B and B2C
• Improving businesses brand awareness, customer loyalty, and improved online community and reputation management
• Provides content curation and creation
• Provides high-level marketing strategy for clients
• Provide one-on-one social media coaching via phone, internet, or in person
• Deliver E-mail marketing including customized templates, targeted messaging, and monthly blasts
• Ghost and guest blogging for businesses and personal blogs
• Proficient in managing Word Press Websites
• Provide metrics to show return on investment
• Create and implement paid social advertising
• Well versed in Sprout Social, Buffer, WordPress, Google Docs, and MicroSoft Word
  

Leading a team of marketing professionals and working on both the sales and business development side as well as the marketing and strategy side. Huge focus on paid advertising and bringing in new clients. Launched and produced a marketing podcast and currently in the Leadership Arlington class of 2022.

• Increased profit margins by 50% through maximizing new product introductions.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Recruited and hired experienced contractors to complete projects on time and within budget requirements.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Project managed virtual and hybrid events throughout 2020
• Launched and co-hosts marketing podcast
• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.

• Responsible for all social media channels for the Alliance both paid and organic. Increase social media engagement by 30% in 2019
• Oversees and delivers on content, graphics, and day to day community management
• Responsible for paid Facebook, Instagram, and Twitter ads with an annual budget of over $100k
• Manages large private Facebook group with over 11k followers
• 10X Facebook Fundraising in 2020 raising over $30k
• Responsible for the promotion of 18 RunWalks across the country including project management of emails, paid Facebook ads, emcees, photographers, and PR outreach
• Responsible for the entire MarComm budget for 9 months in the absence of a VP
• Lead the entire Marketing team for 9 months in the absence of a VP involved in employee performance evaluations, goal setting, the launch of a national campaign, and day to day management of all marketing and communication deliverables
• Responsible for marketing budget of over $500k
• Executed a large March Awareness campaign involving multiple email campaigns, social media content across all channels, paid social media campaigns, and a large activation on McPhearson square that involved a giant colon, TV stations, and multiple media outlets
• Responsible for influencer outreach and strategy
• Cultivation of volunteers and allies online via social media
• Responsible for social media policies and internal staff advocacy online
• Created 12-month social media strategy and implementation for the organization
• Project management and implementation of a programmatic advertising campaign
• Oboarded and trained the team on project management software and best practices using ASANA
• Managed video production for key national video campaigns
• Worked with department heads to strategize and plan for 2020 budget and marketing needs

• Responsible for all social media, branding, messaging and website development related to Twiga Foundation and BLOCK Fest
• Certified BLOCK Fest trainer
• Managed vendor relations in regards to BLOCK Fest exhibits and national training

• Collaborates with Marketing and Sales to facilitate the development of wellness programs for employers and groups
• Works closely with CEO, CFO,and CMO carrying out organizations goals and implementing new programs for both employees and members