Holly Nielsen
North
Summary
Dynamic Sales Manager with a proven track record at BandyWorks, driving revenue growth through strategic planning and client relationship management. Expert in cross-functional collaboration and enhancing brand visibility, I consistently exceed sales targets while fostering customer satisfaction. Skilled in CRM tools, I streamline processes to achieve sustainable business success. Customer satisfaction achieved by enhancing their experience through courtesy and problem solving skills.
Overview
18
18
years of professional experience
Work History
Sales Manager
BandyWorks
04.2015 - 02.2020
- Led sales team to exceed quarterly revenue targets through strategic planning and execution.
- Developed and implemented training programs that improved team performance and product knowledge.
- Analyzed market trends to identify new business opportunities and enhance competitive positioning.
- Fostered strong client relationships, resulting in increased customer loyalty and repeat business.
- Streamlined sales processes using CRM tools, improving overall efficiency and data accuracy.
- Mentored junior sales staff, providing guidance on best practices and professional development.
- Negotiated contracts with key clients, ensuring mutually beneficial terms for sustainable growth.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Attended industry events and conventions to expain sales opportunities.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
Tasting Room Associate
Raffaldini Vineyards
05.2015 - 01.2020
- Conducted wine tastings, educating guests on varietals and vineyard history
- Managed inventory, ensuring stock levels met tasting room demands
- Developed and maintained relationships with customers, enhancing guest experience
- Collaborated with team to optimize tasting room layout for improved flow
Marketing Executive
Yadkin Valley Telephone Cooperative
04.2004 - 08.2011
- Managed Marketing for all three divisions. The parent company and its two subsidies
- Developed and implemented integrated marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends and customer data to inform strategic marketing initiatives.
- Coordinated cross-functional teams to execute promotional events and product launches efficiently.
- Managed digital marketing efforts, including social media, email campaigns, and website content updates.
- Oversaw budget allocation for marketing projects, ensuring cost-effective solutions without compromising quality.
- Cultivated relationships with key stakeholders to support collaborative marketing efforts and partnerships.
- Mentored junior marketing staff, fostering skill development and enhancing team performance.
- Evaluated campaign performance metrics to refine strategies and improve overall effectiveness of marketing activities.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Launched marketing activities for new product lines and market penetration.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Developed and implemented targeted digital strategy to improve business performance.
- Collaborated with developers, advertisers and production managers to market products and services.
- Oversaw 5-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Oversaw 5-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed innovative and targeted collateral to support overall branding objectives.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Consulted with product development teams to enhance products based on customer interest data.
- Identified value propositions and key messages for company marketing campaigns.
- Spearheaded successful rebranding efforts which resulted in a more cohesive brand identity across all channels.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Established targets for social media platforms to reflect business objectives.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Mentored local personnel on best practices and protocols to maximize productivity.
Inside Sales Representative
Mapcom Systems
02.2002 - 04.2004
- Developed and maintained relationships with clients to enhance customer satisfaction and retention.
- Conducted product presentations and demonstrations to educate prospects on solutions offered.
- Collaborated with marketing team to create targeted campaigns that increased lead generation.
- Utilized CRM software to track sales activities, manage leads, and forecast sales trends.
- Analyzed customer feedback to identify opportunities for process improvements in service delivery.
- Implemented strategic initiatives that contributed to achieving quarterly sales targets consistently.
- Answered customers' questions regarding products, prices, and availability.
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
- Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Managed friendly and professional customer interactions.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Monitored competitor activities closely, adjusting approaches accordingly to maintain a competitive edge in the market.
- Nurtured long-term customer relationships through regular check-ins, keeping them informed of relevant updates and promotions.
- Participated in industry events and trade shows to network with prospects, gather leads, and increase brand awareness.
- Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
- Enhanced customer retention by offering tailored solutions to address unique needs and challenges, resulting in increased loyalty and repeat business.
- Collaborated with outside sales representatives, marketing and other departments to generate leads qualify the need of employees at company and to prepare the contract to close sales.
Education
Bachelor of Science - Marketing
Virginia Commonwealth University
Richmond, VA01-1983
Skills
- Revenue growth
- Client relationship management
- Cross-functional collaboration
- Customer satisfaction improvement
- Brand visibility enhancement
- Event planning and execution
- Social media strategy
Timeline
Tasting Room Associate
Raffaldini Vineyards
05.2015 - 01.2020
Sales Manager
BandyWorks
04.2015 - 02.2020
Marketing Executive
Yadkin Valley Telephone Cooperative
04.2004 - 08.2011
Inside Sales Representative
Mapcom Systems
02.2002 - 04.2004
Bachelor of Science - Marketing
Virginia Commonwealth University