Hurmat (Lea) Hamdani
FAIRFAX
Summary
Community-focused social media professional with over a decade of experience inside gaming ecosystems, particularly the League of Legends community. As a top creator on Egirl.gg during its 2020 peak, interacted with hundreds of players and gained first-hand insight into player sentiment, community dynamics, and online behavior at scale. Built and managed communities across Twitter, Discord, Twitch, and creator platforms, collaborating with influencers and supporting healthier, more engaging player environments.
Overview
1
1
year of professional experience
4
4
Certifications
Work History
Adoption Content Creator Intern
Centene
Remote
05.2023 - 08.2023
- Collaborated with Support and IT teams to analyze recurring employee pain points across internal systems, identifying patterns from large-volume support tickets
- Developed categorized issue groups to streamline triage workflows, directly informing HR’s prioritization of internal training needs
- Selected to design and script a Workday employment/role-change tutorial for Centene’s 66,000+ corporate employees, translating complex workflows into clear, accessible guidance
- Produced the final training video using corporate editing tools, improving user navigation of Workday and contributing to increased engagement and reduced employee reliance on support teams
Social Media & PR Coordinator /Executive Assistant
Holding Hands Home Care
McLean
05.2022 - 08.2023
- Scripted, edited, and published the agency’s HR orientation video, creating a YouTube onboarding channel that streamlined new-hire training and reduced manual HR explanation time.
- Adapted content based on performance metrics including reach, watch time, comment sentiment, and click-through patterns; resulting content adjustments increased engagement across platforms
- Supported UX/UI updates for the agency’s website, aligning layout and messaging with user behavior insights gathered from social traffic patterns and community feedback
- Coordinated brand voice and cross-platform messaging to maintain consistency and improve recognizability among clients and healthcare partners
Education
Bachelor of Arts - Public Relations, Minor in Marketing
George Mason University
Fairfax, VA12-2027
Skills
- Community Management
- Community Engagement
- Social Media
- Semrush
- Mailchimp
- Adobe After Effects
- Canva
- Meta Business Suite
- TikTok Analytics
- YouTube Studio
- Discord
- Microsoft Office
- Google Workspace
- Community Outreach
- Influencer Marketing
Certification
Influencer Marketing Campaigns for Beginners | Semrush Dec 2025 - Dec 2026
Skills: Influencer marketing, creator outreach
Skills: Influencer marketing, creator outreach
Projects
Charity: Water — Community Marketing Project (Global Career Accelerator)
- Developed a multi-platform community marketing plan aimed at increasing university-student donations, leveraging audience segmentation, influencer alignment, and tailored creative strategy.
- Conducted audience research to identify messaging and platform choices optimized for student donors, applying the same community-understanding principles used in gaming audiences.
- Designed paid social concepts, creative assets, copy, and audience targets aligned with campaign KPIs; project received top evaluation (A grade) from Global Career Accelerator instructors.
- Demonstrated strong understanding of engagement psychology by tailoring messaging to a demographic whose motivations I deeply understood.
Timeline
Adoption Content Creator Intern
Centene
05.2023 - 08.2023
Social Media & PR Coordinator /Executive Assistant
Holding Hands Home Care
05.2022 - 08.2023
Bachelor of Arts - Public Relations, Minor in Marketing
George Mason University