H. Wayne Tyree
Fork Union
Overview
26
26
years of professional experience
Work History
Senior Manager Culture and Engagement
Coca-Cola Consolidated
09.2017 - Current
- The Senior Stewardship and Engagement Manager is responsible for developing and enhancing platforms that invite employees and partners to develop their minds, bodies and spirit.
- The position is responsible for increasing the engagement levels by developing a survey process and metrics that will enable Coca-Cola Consolidated to track employee engagement progress at the Corporate and at a Market Unit level.
- The Senior Stewardship and Engagement Manager works with Human Resources, Operational Learning & Development, Market Unit Leadership and the Field Stewardship Directors to create employee engagement concepts that will improve performance and retention of all levels of employees.
- Support and maintain the employee engagement programs and initiatives that support the organization’s Purpose and Culture to develop Servant Leaders.
- Develop and communicate positive employee relation strategies and retention initiatives that foster and promote a culture of excellence.
- Work with senior leaders and teams to develop strategies and demonstrable links between engagement and their strategic goals.
- Work with vendors, deploy, and evaluate effective and efficient engagement surveys.
- Create and/or edit tools, training materials, and resources to help partners and leaders successfully build action plans based on survey results.
- Create an effective communication plan and provide content for various communication vehicles.
- Leverage events to create and sustain dialogue around engagement.
- Identify and address issues and solutions related to employee engagement.
- Help leaders determine links between engagement and outcomes such as; retention and employee satisfaction.
- Work with cross-functional teams to identify unique division/location needs while balancing the overall purpose and requirements of the employee engagement strategy.
- Responsibility for over 3,000 teammates and 22 Facilities (Mid Atlantic Division- Virginia/Maryland)
Senior On Premise Sales Representative
Coca-Cola Consolidated
10.2015 - 09.2017
- Ensure CCBCC customer service levels are met by supporting the local field teams, working with cross-functional partners and embracing our company’s mission statement and purpose.
- Develop key relationships with employees, customers and within the communities in which we serve.
- Support and help develop business planning, key business indicators and maximize volume and adjusted gross margin in assigned region.
- Territory responsibility to include average volume (Channels 4/5/6): 1.77 mm cases and average AGM (Channels 4/5/6): $11 million.
- Served as transition lead during merger and acquisition from Coca-Cola Refreshments to Consolidated Coca-Cola.
- Led market tours within the Richmond, Fredericksburg, Charlottesville and Staunton Markets.
- Focused on delivering alloted budget (CCR) and transitioning territory.
- Set new standards, embraced Consolidated purpose statement and defined responsibilities for transitioning employees.
- Insisted that prior habits change in order to deliver plan.
- Responsible for tracking, ranking, and publishing of weekly results and participate on weekly calls.
- Organized MDM’s to include 'CCBCC go to market strategies' as top priority.
- Implemented monthly training strategies to increase communication and shared learning with cross functional partners and current team members.
- Set clear goals and expectations on steps that would be implemented if achievement of personal and company goals were in jeopardy of not being achieved.
- Led by example 'Failure is not an Option' and 'Do what it takes' strategy while maintaining a positive attitude and promoting new company policies.
- Created a positive, team culture by setting goals to drive daily activities that delivered real measurable results.
- Employed Territory Tools to foster company objectives and produce positive results.
- Provided coaching and counseling for all associates in sales concepts, contracts, customer plans, operations, and ensured execution of company principles and practices.
- Created a collaborative culture with support functions such as distribution, service, DSM’s, ISR’s, route sales teams, through positive communication and sharing results.
- Led through cross training and understanding of each department needs.
- Utilized weekly and monthly updates to share successes.
- This led to a positive transition experience and encouraged local communication that resulted in positive wins.
- Developed culture of servanthood within assigned team and territory.
- Evaluated and recommended employee positions based upon assigned employee assessments (Food Service On Premise).
District Sales Manager
Coca-Cola Refreshments
05.2006 - 10.2015
- Achieved progressive career growth with Coca-Cola Refreshments, led, coached and developed a highly talented team.
- Led the Virginia Market Unit in measurable KBI’s, initiatives and priorities (7 consecutive years).
- Oversaw the implementation of the market unit annual FSOP plan.
- Directly responsible for top volume and AGM customers.
- Managed multiple Sales Centers and territories including over 14,000 customers, 53 channels of business, 558,000 cases, 87,000 gallons post mix and $3,600,00 gross profit annually.
- Managed a staff of 9 direct reports and collaborated between MDM’s, customer care, distribution and service departments.
- Provided leadership, coaching, and counseling for all associates in sales training, customer plans, operations, and ensured execution of company mission, principles and practices.
- Implemented price management, reduced equipment service expenses through implementation and tracking of customer service agreements, and support of implemented route optimization plan.
- Led new business results generating 6%-8% growth in DNGP and volume (2013).
- Met and exceeded Company service level agreements within Market Unit.
- Reduced SLA from 7% to 4% fixed, repaired and completion (2010-2013).
- Served as Virginia Market Unit lead for call center- reduced fixed right first time % by 5%.
- Served as Virginia Market Unit Manager for Coca-Cola Refreshments University Talent Program and RED Champion.
- Managed multiple territories within Virginia and Maryland Market Units.
- Created Foodservice Specific Promotional Tools and Sales Programs utilized throughout the division.
- Implemented best practices that were incorporated throughout the Virginia Market Unit.
- Grew effective long-term relationships with national and local account customers: Aramark, Compass/Canteen, Morrison’s Health, Wintergreen, Monticello, UVA Hospital and Sam’s Pizza. (16 locations).
- Identified and closed the gaps between Sales, Service, and Install departments to deliver upon our commitment to be best in class partner for the vending segment of our business.
- Mentored sales force staff resulting in promotions to mid-level and senior management positions.
District Sales Manager
Central Coca-Cola
04.2000 - 02.2006
- Motivated, coached and led a staff of 12 direct reports and 22 indirect sales and customer support staff with the responsibility for the Charlottesville market.
- Served as the first full-service supervisor within Central Coca-Cola.
- Managed the collection and accountability for over $800,000 in full-service vending income.
- Responsible for total cold case sales 200,000 annually.
- Provided leadership, coaching, and counseling for all associates in sales concepts, customer plans, and ensured execution of company principles and practices.
- Trained and assisted with onboarding for management team throughout the entire Central Coca-Cola territory.
- Reviewed and analyzed sales trends, competitive conditions, market research and recommended change to devise business plan that ensured regional success.
- Top producing FSOP department within Central Coca-Cola with highest % sales increase, highest DNGP per case IC, and most profitable full-service department.
- Led and developed focus groups resulting in the conversion of multiple code 10 customers.
- Led and developed 'Paint the Town Red' strategy to incorporate Coca-Cola business throughout surrounding territories after University of Virginia conversion to Pepsi.
- This resulted in 16 code 10 conversions, multiple equipment placements, in outlet execution and existing customer insulation.
- Responsible for developing full-service business plan for Charlottesville, including management of 1 full service supervisor, 1 service manager, 5 vending and bottle can routes and 6 service technicians.
- Responsible for service and install departments to deliver our commitment to be best in class partner with Coca-Cola North America.
- Generated $80,000-$100,000 annual in service income.
Education
High School -
Albemarle High School
01.1989
High School -
Charlottesville/Albemarle CATEC
01.1989
Skills
- Employee engagement
- Strategic planning
- Data analysis
- Project management
- Communication strategy
- Customer relationship management
Community Service
- Toys for Tots
- Children's Miracle Network
- Special Olympics- Virginia, Maryland, Delaware
- YMCA
- Helping Up Mission
- Central Union Mission
- Roanoke Mission
- Lambert House Project
- Monticello- Naturalization Ceremony
- Salvation Army
- Samaritans Feet
- Samaritan’s Women
- Junior Achievement Virginia and Maryland
Training
- Negotiating for Value
- Connecting with Customers
- Effective Leadership
- Management Essentials
- People Development
- Building Dynamic Teams
- Leading Diversity
- Leadership Insights on Leading a Culture and Execution
- Mastering Key Leadership Competencies
- The Collaborative Leader
Awards
- Certificate of Ordination- Deacon, 01/01/03
- Certificate of Ordination-Gospel Ministry (Pastoral), 01/01/10
- District Sales Manager of the Year, 01/01/12
- Outstanding Corporate Care Award, 10/01/25
- Patriotic Employer Award, 10/01/25
Timeline
Senior Manager Culture and Engagement
Coca-Cola Consolidated
09.2017 - Current
Senior On Premise Sales Representative
Coca-Cola Consolidated
10.2015 - 09.2017
District Sales Manager
Coca-Cola Refreshments
05.2006 - 10.2015
District Sales Manager
Central Coca-Cola
04.2000 - 02.2006
High School -
Albemarle High School
High School -
Charlottesville/Albemarle CATEC