Jack Weston
Arlington
Summary
Dynamic Associate Programmatic Trader at MIQ Digital with expertise in managing $500k-$1M monthly ad spend across multiple platforms. Proven ability to enhance campaign performance through data analysis and strategic insights. Proficient in diverse demand-side platforms, effectively articulating technical strategies and analyzing programmatic campaigns within client-facing environments.
Overview
5
5
years of professional experience
Work History
Associate Programmatic Trader
MIQ Digital
Washington DC
08.2024 - Current
- Build and maintain programmatic campaigns across various Demand Side Platforms (Yahoo, The Trade Desk, DV360 etc.)
- Managed $500k-$1M in monthly advertiser spending across programmatic channels (CTV, Display, OLV, YouTube, Audio, Native, custom high impact units) to optimize campaign performance.
- Navigated performance campaigns (CTR, CPA, CPL) and analyzed performance through DSP reporting, delivering insights in client-facing reports.
- Managed diverse accounts from non-profit donation-based initiatives to political campaigns during high-demand periods, ensuring effective execution.
Sr. Technical Operations Associate
ScaleRail LLC
St. Petersburg
04.2022 - 07.2023
- Facilitated consulting sprints as project management associate, liaising between management and software engineering team under Agile methodology.
- Conducted data analysis to enhance client process and sales strategy in healthcare and advertising sectors using Microsoft Excel, SQL, and Monday.com.
- Partnered with Software Engineers to design and develop proprietary tools, including a Slack quiz/tasking bot, overseeing requirements planning, execution timeline, and code inspection.
Technical Operations Associate
Collateral Opportunities LLC
Washington D.C.
10.2020 - 03.2022
- Performed data analysis on special projects and outreach initiatives using Microsoft Excel, driving informed decision-making resulting in an average increase of views and clicks by 15-20%.
- Implemented HIPAA compliant security measures to a small company ~ 30 employees (VPN, Antivirus software, Secure password manager, 2FA, encryption, etc.).
Education
Bachelor of Arts - Economics, Business
Virginia Tech, College of Science
Blacksburg, VA05-2020
Skills
- Microsoft Office Suite
- DV360
- The Trade Desk
- Yahoo DSP
- Amazon DSP
- Political Commercial Programmatic
Websites
Timeline
Associate Programmatic Trader
MIQ Digital
08.2024 - Current
Sr. Technical Operations Associate
ScaleRail LLC
04.2022 - 07.2023
Technical Operations Associate
Collateral Opportunities LLC
10.2020 - 03.2022
Bachelor of Arts - Economics, Business
Virginia Tech, College of Science