Jacob Bashura
Fredericksburg
Summary
Experienced creator with extensive experience shooting eight different sports. Utilizes insights and analytics to recognize social trends and adapt content strategy to optimize audience reach and expansion. Statistical record of expanding social media engagement and following for several team accounts. Maximizes leadership and team compatibility to optimize social media performance. Displays an ongoing hunger to push creative limits and produce unique work.
Overview
5
5
years of professional experience
Work History
Director of Social Media
Canes Baseball and PDG Baseball Academy
08.2024 - Current
- Film and photograph hundreds of games, practices, and off-field team events to create video and photo posts for social media accounts
- Analyze post engagement and insights to determine best content strategies and expand audience
- Execute partnership-driven social media campaigns to drive merchandise and product sales, announce expansion teams, and attract potential recruits
- Lead a team of creatives over summer tournament months to cover four teams over three age groups on social media accounts
Creative Videography Intern
Wareham Gatemen- Cape Cod Baseball League
06.2023 - 08.2024
- Filmed 40 games (five games/week) against other Cape Cod Baseball League teams, consisting of the best college baseball players
- Told stories about the team through creatively edited hype videos, game recaps, and documentary-style longer videos
- Consistently posted videos on social media to raise awareness about the team and document its season
- Traveled with team to cover away games at schools including but not limited to North Carolina State University and the University of North Carolina at Wilmington
Lead Videographer Internship
Coastal Carolina University Baseball
11.2023 - 05.2024
- Filmed Sun Belt Conference and out-of-conference baseball games and practices
- Executed real-time, in-game highlight posts and updates on Instagram
- Adapted social content strategy based on post analytics and insights
- Collaborated with other members of creative team including photographers, videographers, and a graphic designer
- Produced introductory, recap, and other types of creative videos for Chanticleer Baseball social media accounts
- 2023-2024 season: 21 videos, 53k average views, 3,531 average likes, team account followers increased from 36.8k to 48.3k
Social Media Manager Intern
Coastal Carolina University Women’s Lacrosse
09.2022 - 05.2024
- Filmed ASUN Conference and non-conference lacrosse games and practices
- Edit creative hype and recap videos for social media
- Since first post with team, followers increased by 90% from 8,000 to 15,200
- 2022-2023 season: 26 videos, 11k average views, 571 average likes
- 2023-2024 season: 39 videos, 29.4k average views (up 163% from first season), 1,014 average likes (up 78%)
- Photographed the team in action and at off-field events
- Orchestrated and developed docuseries to tell the story of the team's season, highlight division one athletic lifestyles, and go behind-the-scenes with the team
- Traveled with team to nearly all away games, including trips to Jacksonville University, Clemson University, Liberty University, Davidson University, and more
Reporter, Photographer, Sports Desk Editor
The Chanticleer Student Newspaper
08.2020 - 05.2024
- Wrote sports articles about Coastal Carolina athletics including interviews from the perspectives of students, fans, athletes, and coaches
- Took photos at games to be used alongside stories
- Won South Carolina Press Association (SCPA) awards in 2023 and 2024
- 2023: Runner-up for Front Page One Design for photo of Coastal’s mascot, Chauncey, playing guitar alongside the dance team at halftime of a football game
- 2024: Third place for best sports story for “Forever a Chanticleer: Grayson McCall”
- Interviewed Coastal graduate, Ravens’ tight end Isaiah Likely, and wrote an article on his NFL success including pictures from a game at M&T Bank Stadium he played in against the Miami Dolphins
Social Media Manager Intern
Coastal Carolina University Men’s Club Lacrosse
09.2022 - 05.2024
- Filmed and photograph team’s Men’s Collegiate Lacrosse Association (MCLA) games and select practices; 23 games filmed to date
- Created hype videos for team’s Instagram page
- From first to last post with the team, followers increased by 192%, from 1,700 to 4,967
- 2022-2023 season: 10 videos, 11.4k average views, 392 average likes
- 2023-2024 season: 11 videos, 21.5k average views (up 87% from first season), 833 average likes (up 113%)
Volunteer Videographer
Coastal Carolina Athletics
08.2021 - 05.2024
- Helped multiple Chanticleer teams with creative videos and/or photos for social media
- Created content for football, softball, basketball, women’s basketball, women’s tennis, women’s soccer, and beach volleyball in addition to internships with baseball, women's lacrosse, and men's lacrosse
Education
Bachelor of Arts - Communications (Interactive journalism concentration)
Coastal Carolina University
Conway, SC05.2024
Skills
- Adobe Creative Cloud (Premiere Pro, After Effects, Lightroom, Photoshop)
- Videography (Sports, journalistic, lifestyle, Greek life, nightlife)
- Video Editing (Sports hype videos, docuseries, and highlight tapes, journalistic stories, wedding, lifestyle)
- Photography (Sports, journalistic, formal, lifestyle, wedding, Greek life, nightlife, nature)
- Graphic Design (Commitment, gameday, informational graphics)
- Social Media (Instagram, TikTok, X)
- Journalism (Conduct interviews, write articles, create docuseries-style videos, recognize worthy stories and bring them to light)
- Team leadership and compatibility
Websites
- Portfolio: https://www.jakecre8s.com/
- Videography Instagram: https://www.instagram.com/cre8stapes?igsh=YWc1dGo2dHpjcmp1
- Photography Instagram: https://www.instagram.com/cre8shots/?igsh=NThjam5icjRzbm0w#
- Award-Winning Article: https://chanticleernews.com/2186/sports/forever-a-chanticleer-grayson-mccall/
- Isaiah Likely Article: https://chanticleernews.com/3649/sports/likely-to-make-his-chants-proud/
Timeline
Director of Social Media
Canes Baseball and PDG Baseball Academy
08.2024 - Current
Lead Videographer Internship
Coastal Carolina University Baseball
11.2023 - 05.2024
Creative Videography Intern
Wareham Gatemen- Cape Cod Baseball League
06.2023 - 08.2024
Social Media Manager Intern
Coastal Carolina University Women’s Lacrosse
09.2022 - 05.2024
Social Media Manager Intern
Coastal Carolina University Men’s Club Lacrosse
09.2022 - 05.2024
Volunteer Videographer
Coastal Carolina Athletics
08.2021 - 05.2024
Reporter, Photographer, Sports Desk Editor
The Chanticleer Student Newspaper
08.2020 - 05.2024
Bachelor of Arts - Communications (Interactive journalism concentration)
Coastal Carolina University