Jacob Mowry
Luray
Summary
Dynamic, relationship-driven banking professional with a robust background in financial services, business development, marketing, and cross-functional project leadership. Expertise in fostering collaboration among internal teams and external stakeholders to drive growth, enhance client experiences, and align with organizational goals. Holds a Master of Business Administration with a focus on business analytics, accounting, marketing, and risk assessment, facilitating strong capabilities in financial analysis, data-driven decision-making, and strategic planning. Recognized for exceptional communication skills and meticulous attention to detail, adept at building trusted relationships while navigating complex business challenges and uncovering opportunities for operational and revenue enhancement.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Vice President, Marketing Manager
F&M Bank
Timberville, VA
12.2021 - Current
- Collaborates with senior management to develop KPIs, build operating dashboards and monitor performance.
- Designs and monitors reports for customer and product segmentation.
- Manages vendor relationships to ensure quality-driven results.
- Develops informed digital marketing strategy to improve SEO.
- Manages and leads strategy for various business lines.
- Coordinates networking events throughout footprint.
- Leads B2B strategy to assist sales staff with prospecting goals.
- Monitors team member performance, conducting evaluations and recommending training.
- Reviews metrics and presents data-driven recommendations to senior leadership.
VP, Fintech & Corporate Strategy
Blue Ridge Bank
Luray, VA
07.2020 - 10.2021
- Identified multiple data sources and operational data for reviewing or improving processes and workflow by analyzing various techniques or methods.
- Led strategic planning initiatives to enhance operational efficiency and align with corporate goals.
- Developed compliance protocols to keep the team in line with the established standards.
- Managed daily Fintech operations.
- Implemented program for onboarding and monitoring high-risk clients in the crypto and MRB industries.
- Excelled at relationship and project management.
- Analyzed business processes and created and recommended future work process maps and business models to increase productivity and efficiency.
Director of Marketing
Blue Ridge Bank
Luray, VA
05.2017 - 12.2020
- Instructed pricing structure and parameters for treasury solutions for consumer and commercial clients.
- Created programs successful in generating quality leads and driving deposit growth.
- Created marketing strategies for an expanding footprint and managed various brands owned by my company.
- Led initiatives to coach production staff on building brand awareness within personal networks.
- Worked with market-leaders to achieve tangible goals with marketing support.
- Utilized various design applications to produce high-quality collateral, graphic design campaigns, and custom/template video productions.
- Directed marketing efforts across the company's multiple brands and business lines.
- Developed multiple template-websites for various lines of businesses and managed the implementation of parent-company's custom website.
- Initiated targeted SEO campaigns that successfully increased the brand's search-ability.
- Performed ongoing tracking and reporting on B2B marketing initiatives and executed targeted B2B marketing campaigns for region.
- Analyzed results of ongoing marketing campaigns and provided insights to senior management.
- Partnered with commercial clients to extend their marketing reach.
- Increased product awareness measurably, leading to increased deposits and loan portfolios by devising new marketing campaign approaches.
Operations Specialist
Pioneer Bank
Stanley, VA
06.2012 - 05.2017
- Monitored daily transaction items for bank clients.
- Oversaw treasury services program, ensuring seamless support for commercial clients' ACH origination and remote deposit capture needs.
- Administered processing of corporate funds and document filing.
- Managed company newsletter and social media pages.
- Support commercial client-needs for enhanced treasury services.
Education
MBA -
Liberty University
Lynchburg, VA12-2015
Bachelor of Science - Religion
Liberty University
Lynchburg, VA12-2013
Skills
- SEO/SEM Management
- Report Building (IBM Cognos)
- CRM Management
- Vendor Management
- Google Analytics/AdWords
- Email Marketing Automation
- Graphic Design
- Digital Marketing
- Adobe Creative Suite
Certification
Certificate for HTML5 and CSS Fundamentals
Certificate for CSS Basics
Timeline
Vice President, Marketing Manager
F&M Bank
12.2021 - Current
VP, Fintech & Corporate Strategy
Blue Ridge Bank
07.2020 - 10.2021
Director of Marketing
Blue Ridge Bank
05.2017 - 12.2020
Operations Specialist
Pioneer Bank
06.2012 - 05.2017
Bachelor of Science - Religion
Liberty University
MBA -
Liberty University
MASTERED PLATFORMS
- Cognos IBM Database
- Jack Henry Silverlake
- Klarivis
- Synergy
- Synapsis
- Google Analytics - Adwords - Cloud Console - MyBusiness
- Salesforce
- Hubspot
- Surefire
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.)
- Email Marketing Automation platforms (Constant Contact, Active Campaign, MailChimp, etc.)
- WordPress