Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jane Taylor

Whitestone

Summary

Former marketing professional; certified fitness instructor. Expertise in brand development and strategic marketing initiatives that align with organizational goals. Lifelong athlete and fitness enthusiast.

Overview

32
32
years of professional experience

Work History

Certified Group Fitness/Indoor Cycling Instructor

Northern Neck Family YMCA
05.2023 - Current

Cultivate positive relationships with members by teaching a variety of challenging and entertaining group fitness classes.

  • Promote a positive, inclusive environment for all fitness levels.
  • Provide a safe workout environment by monitoring participants for proper form and adjusting exercise intensity as needed.

Digital Marketing Manager, Americas Region

REHAU, Inc.
10.2008 - 05.2018

Increased brand awareness by developing and executing targeted marketing campaigns for a global polymers manufacturing firm.

  • Drove customer engagement with effective social media and internet advertising campaigns and supporting website content.
  • Tracked and managed marketing initiatives with tools like Google Analytics.
  • Trained team members to ensure consistency in brand messaging.
  • Managed annual marketing budgets.

Marketing Management

Various Associations, Nonprofit Sector
01.1994 - 09.2008

Worked in marketing positions in the nonprofit sector for organizations including the Association of Facilities Engineers, Future Business Leaders of America and others.

  • Collaborated with management teams to create seasonal marketing strategies for membership growth and retention.

Education

Bachelor of Arts - English Literature

University of South Carolina
Columbia

Graduate Certificate - Marketing Management

Harvard University
Cambridge, MA

Skills

  • Brand development and promotion
  • Marketing strategy development
  • Budgeting and allocation
  • SEO optimization
  • Data analytics
  • Staff management
  • Group instruction
  • Exercise programming
  • Class management
  • CPR training

Timeline

Certified Group Fitness/Indoor Cycling Instructor

Northern Neck Family YMCA
05.2023 - Current

Digital Marketing Manager, Americas Region

REHAU, Inc.
10.2008 - 05.2018

Marketing Management

Various Associations, Nonprofit Sector
01.1994 - 09.2008

Bachelor of Arts - English Literature

University of South Carolina

Graduate Certificate - Marketing Management

Harvard University
Jane Taylor