Creatively-minded producer, digital media strategist, and dedicated storyteller committed to delivering authentic content that inspires audiences, drives impact, and connects communities worldwide through quality content, customized marketing initiatives, and strategic imagery and design that support brand identity. Dynamic innovator and pioneering leader with a positive approach to translating larger-than-life visionary concepts into stimulating, inspiring, and manageable projects while directing cross-functional teams responsible for all aspects of video production, creative development, marketing, engagement, and client management. Employs technical expertise, industry experience, and a 360 view of messaging strategies to support brand integrity and expand reach from the development of content to the engagement of innovative marketing and distribution strategies across multiple platforms.
Overview
33
33
years of professional experience
1
1
Certification
Work History
DEVELOPMENT PRODUCER
Christian Broadcasting Network (CBN)
Virginia Beach
01.2008 - Current
Successfully leads cross-functional campaign development, production, and delivery efforts, working with in-house teams, clients, and contractors including production crews, graphic designers, and social media strategists
Leads network marketing campaign and brand development initiatives, assessing current and proposed engagement strategies and objectives to introduce creative brand imaging designed to expand audience reach
Implements branding and marketing strategies for network branding, product development, and engagement initiatives including facilitating branding integration for on-air television production commercial spots
Ensures projects maintain quality, budgetary, and scheduling expectations as established by network and clients
Leads creative, cross-functional teams tasked with supporting established marketing and engagement objectives from conceptualization to implementation, including product marketing and visual design assignments inspiring effective team building, strategic thinking, problem solving tactics, and quality product delivery
Provides project oversight for in-house shoots, assessing available resources, budgets, and capabilities in order to prioritize allocation, and manage teams, cast, and equipment while maintaining production parameters
Collaborated with creative teams to develop engaging content for various projects.
Developed project plans for television and film productions.
Coordinated schedules and budgets for multiple projects simultaneously.
Collaborated with creative teams to refine production concepts.
Oversaw casting processes and talent negotiations effectively.
Managed communication between stakeholders and production teams.
Researched industry trends to enhance project development strategies.
Reviewed scripts and made recommendations for improvement.
Developed and managed the production of multiple projects, ensuring they were delivered on time and within budget.
Supervised and coordinated work of camera, lighting and sound crew members.
Conducted meetings to discuss production progress and attain production objectives.
DIGITAL MEDIA PRODUCER
Christian Broadcasting Network (CBN)
Virginia Beach
- Current
Works collaboratively with developers and social teams to create branded value propositioned digital content for use across diverse digital platforms including social media, mobile, web, Over-the-top (OTT) media services, and broadcast television
Maintains an awareness of emerging technologies, best practices, and industry trends in media production in order to engage target audiences
Oversees the end-to-end design and development process for digital media products, employing strong project management strategies to ensure the smooth execution of project phases
Responsible for writing, developing, and overseeing the direction and production of video shoots
Supports departmental initiatives through the creation and delivery of compelling video content
CREATIVE PRODUCER
Christian Broadcasting Network (CBN)
Virginia Beach
- Current
Contributes meaningful insight into the ideation and development of creative concepts, carefully ensuring requirements and expectations are met
Produces innovative programming and promotional content that engages network brand objectives and provides an interactive experience across both digital and broadcast platforms
CREATOR, EXECUTIVE PRODUCER, SHOWRUNNER - ONE CUBED USA FOR CBN
Christian Broadcasting Network (CBN)
Virginia Beach
01.2002 - 01.2008
Created, directed and produced 'One Cubed', a magazine-unscripted, 30-minute, nationally syndicated youth culture television program that aired on ABC Family for five seasons (24 episodes per season); partnering with the Affiliate Relations, Marketing, and Distribution departments to deliver award-winning programming nationwide
Led the decision-making process on branding, budget, programming, and development initiatives
Introduced actionable solutions for effectively rebranding the international program for American youth, assessing audience, industry, and media trends to develop appealing and innovative content
Oversaw the creative development, production, and delivery of programming from conceptualization to broadcast and web integration; employed leadership skills to manage film production and motion graphics teams, ensuring concepts were communicated in support of brand objectives and engagement goals
Worked collaboratively with marketing and legal teams to manage program copyrights and digital licensing
SENIOR PRODUCER & ON-AIR REPORTER - 700 CLUB
Christian Broadcasting Network (CBN)
Virginia Beach
01.1994 - 01.2002
Served as the principal on-air reporter, interviewing contributors in order to write, produce, and deliver compelling stories and special feature segments for distribution to network audiences domestically and internationally
Worked collaboratively with cross-functional creative teams, videographers, and graphic designers to manage aesthetics
HOST, TELEVISION - TURNING POINT FOR CBN INTERNATIONAL
Christian Broadcasting Network (CBN)
Virginia Beach
01.1994 - 01.2002
Engaged diverse audiences as a host and program personality, utilizing both a teleprompter and improvisation skills to deliver compelling content and conduct on-air interviews with guests
Produced segments globally in Europe and Africa, demonstrating versatility and adaptability while working remotely on projects in the field
EPISODIC PROMO PRODUCER FOR FAMILY CHANNEL & CBN INTERNATIONAL METV
Christian Broadcasting Network (CBN)
Virginia Beach
01.1993 - 01.1994
Developed scripts, produced, and edited network promos for network programming lineup, working with voice over talent to engage brand objectives and ensure the effective delivery of content to diverse audiences
Worked collaboratively with the lead promotional producer to develop programming concepts and engagement strategies