Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Jason Hurd

Haymarket

Summary

Highly accomplished Global Vice President with significant experience in sales leadership, go-to-market planning, strategic planning, global team leadership, and business development. Demonstrated ability to drive revenue growth, improve operational efficiency and implement innovative sales and demand management programs on a global scale. Strong track record of success in motivating teams, managing multimillion-dollar budgets and launching products that directly impact company bottom-line. Always prepared for new challenges and eager to apply skills towards achieving company goals.

Overview

20
20
years of professional experience

Work History

Global Vice President – SAP Qualtrics SWAT

SAP Americas
Reston
10.2015 - Current
  • In 2025, I was assigned to the Global Launch Teams for People Intelligence and WalkMe. In this role, I supported the Demand Management plan and rolled out the field sellers.
  • Qualtrics Responsibilities - Manage GTM and targets for the new Solex partnership signed as part of the divestiture in June 2023, and currently negotiate the move from Solex to an endorsed business model, saving SAP over 20 million euros in 2024.
  • Served on the GTM Team under Corporate Development, which supported the divestiture of Qualtrics in June of 2023. Total ACV over the three years that the EX product line was launched, SAP achieved over $200 million in ACV over a two-and-a-half-year period with this new product.
  • Manage a team of revenue-generating SWAT members globally (9) and COE to support go-to-market and commercialization of the Qualtrics products. FY22 target of 224 euros and achieved 196 million euros for FY22.
  • Responsible for the global and North American forecast roll-up.
  • Responsible for quarterly CS Board updates.
  • Support quarterly three-in-the-box meetings as the GTM lead globally for Qualtrics at SAP.
  • Develop a GTM and overall sales play, and demand strategy globally for Qualtrics for SAP shared accounts each year.

Regional Vice President – South East

Software AG
01.2013 - 04.2015
  • Company Overview: Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service.
  • Achieved 91% of plan for FY13 with a 107% YoY growth rate from 2012.
  • Key Wins; Cox Communications, Duke Energy, Ingersoll Rand, Disney Parks & Resorts, Bank of America, Lowes, Discovery Communications, Estes Express, Domtar Paper, AFLAC, Coke Refreshments, and Coke Enterprises.
  • Assigned to Best Practices Team by Sr. VP of North America to re-vamped Quarterly Business Review process and deliverables.
  • Delivered New Field Marketing Campaigns for the South East focused on Industry Associations, regional Events, and the use of Marketo for email campaigns across the company’s portfolio.
  • Implemented High Value Networking Program and met with key Executives at Duke Energy, Coke Enterprises, Cox Communications, Office Depot, GE Energy Management, Discovery Communications, and Electrolux to develop Executive relationships and quarterly agenda to drive growth within these accounts.
  • Managed the Alfabet Business Unit for Q3 and Q4 after acquisition by Software AG.
  • Developed go-to-market strategy and integration of Alfabet messaging into the North American Sales Organization.
  • Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service.

Sales Director – Public Sector

CA Technologies
Herndon
04.2009 - 11.2012
  • Company Overview: CA Technologies creates software that fuels transformation for companies, and enables them to seize the opportunities of the application economy.
  • Promoted to run CA’s large new vertical for CA’s entire portfolio. This newly formed vertical is focused on driving new business within whitespace accounts across all of the Public Sector. The team included eight account managers, a customer solution architect, and a Security Vertical Solution Strategist.
  • Fiscal Year 2012 Highlights: 100% attainment of all MBOs for pipeline growth and new logo attainment.
  • Recruited and filled four open Account Manager positions in Q1.
  • Drove $9M in net new pipeline in Q1 and another $7M in Q2 to date.
  • Closed two net new logos in Q1 with the Department of Commerce and the San Francisco Metro Transit Authority.
  • CA Technologies creates software that fuels transformation for companies, and enables them to seize the opportunities of the application economy.

Director Clarity Business Unit – Public Sector

CA Technologies
Herndon
09.2009 - 03.2012
  • Company Overview: CA Technologies creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy.
  • Hired to turn around an under-performing Business Unit that ranked last within North America. Responsible for the Management and development of the Sales Organization and supporting functions for the Clarity Project and Portfolio Management Suite within CA technologies.
  • Fiscal Year 2012 Highlights (4/11 – 3/12): Achieved 95% of plan for FY12, number one business unit within Public Sector.
  • Achieved 126% of license quota in first half of FY 2012.
  • Achieved 332% YoY growth in comparison to FY11.
  • Delivered 25% of licenses value through CA SaaS Business.
  • CA Technologies creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy.

Vice President Sales and Marketing

Imarda Inc
Auckland
08.2008 - 08.2009
  • Company Overview: Imarda was founded in 2007 following the acquisition of two companies that had a combined 11 years of experience building Telematics Systems.
  • Reported to the CEO and hired on a one-year contract to assist the CEO assess the market viability of their new GPS Tracking System within the North American Marketplace.
  • Responsible for the development of the company’s global go-to-market plan for the companies SaaS Software Application.
  • Developed Sales Channels and Distributors in North America and Europe.
  • Increased company’s sales by 180% in North America and Europe in seven months.
  • Developed new marketing campaign for the companies SaaS Application for North America.
  • Signed seven new partnerships to enhance the company’s end-to-end value proposition to its existing and new customer base.
  • Imarda was founded in 2007 following the acquisition of two companies that had a combined 11 years of experience building Telematics Systems.

Sales Director – Department of Defense

Business Objects an SAP Company
McLean
04.2005 - 08.2008
  • Company Overview: Business Objects is an enterprise software company, specializing in business intelligence (BI). Since 2008, it has been a part of SAP.
  • Achieved 127% of Plan for 2007.
  • Sales Growth Rate of 160% from 2006 through 2007.
  • Qualified for Quota Club for Second Straight Year.
  • Regional ASD of the Quarter: Q1, Q3, and Q4 for Government Region (2007).
  • ASD of the Quarter Nationally for Q1 and Q2 (2007).
  • Built and expanded sales in Greenfield areas of the Intelligence and Canada Government.
  • Forecasted accurately within 5% of upstream revenue commitment, Q1, Q2, Q4 2007.
  • Named to the Best Practices Committee Nationally to support Sr. Leadership in the development of new Sales Operation Best practices and Leadership Development Activities.
  • Lead in the redesign of the Companies Marketing Materials to build Vertical Specific solutions for the Department of Defense and Aerospace Vertical.
  • Business Objects is an enterprise software company, specializing in business intelligence (BI). Since 2008, it has been a part of SAP.

Director of Sales – North America

Endace Measurement Systems
Auckland
04.2005 - 08.2008
  • Company Overview: The company provides network visibility and intelligent network recording products to large organizations that run complex networks, including telecom providers, broadcasters, government agencies, investment banks, and large enterprises.
  • Reported to the CEO to start the North American sales force, doubled sales over two years, and was critical to the company’s ability to IPO on the London Stock Exchange.
  • Increased sales by 100% each year for our targeted sales channels: Government, Service Provider, and Independent Software Providers.
  • Expanded the company’s customer base by 500% over a two-and-a-half-year period.
  • Responsible for Sales and Marketing for the North American Division.
  • Acting Director of Endace USA Ltd, and responsible for working on state and federal regulatory and tax issues.
  • Worked with executive management on the overall strategic direction of the company’s products and marketing efforts.
  • The company provides network visibility and intelligent network recording products to large organizations that run complex networks, including telecom providers, broadcasters, government agencies, investment banks, and large enterprises.

Education

Masters - Business Administration

St. Bonaventure University
Buffalo, NY
04.2000

Bachelor of Arts - Economics & Finance

Buffalo State College
Buffalo, NY
12.1995

Skills

  • Go-to-market strategy
  • Demand management
  • Revenue forecasting
  • Partnership negotiation
  • Sales operations
  • Performance metrics
  • Team leadership
  • Executive collaboration
  • Strategic planning
  • Effective communication
  • Performance evaluation
  • Sales strategy
  • Sales Management

References

References are available on request.

Timeline

Global Vice President – SAP Qualtrics SWAT

SAP Americas
10.2015 - Current

Regional Vice President – South East

Software AG
01.2013 - 04.2015

Director Clarity Business Unit – Public Sector

CA Technologies
09.2009 - 03.2012

Sales Director – Public Sector

CA Technologies
04.2009 - 11.2012

Vice President Sales and Marketing

Imarda Inc
08.2008 - 08.2009

Sales Director – Department of Defense

Business Objects an SAP Company
04.2005 - 08.2008

Director of Sales – North America

Endace Measurement Systems
04.2005 - 08.2008

Masters - Business Administration

St. Bonaventure University

Bachelor of Arts - Economics & Finance

Buffalo State College

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