Jason Stuart Yeatts
Danville
Summary
Regional Sales Director bringing strong history of exceeding product revenue and customer targets. Versed in Steep Slope Roofing products and current market trends. Over 24 years of sales and business development success. Responsible for 1-Step Residential Sales for Carolina Region - NC SC GA
Overview
25
25
years of professional experience
Work History
Regional Sales Director
GAF
08.2021 - Current
- Leed a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
- Manage OBM for the Carolina Region from multiple plants
- Forecasting unit demand by product by color
- Implemented effective training programs for new hires as well as ongoing professional development initiatives for existing staff members.
- Analyze market trends to identify new business opportunities and areas for expansion.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Implement Integrity Coaching Skills to connect and coach TM's where they are in the development
- Increased profit margins by reducing lower margin customers and directing product to more profitable channels
Steep Slope Territory Manager
GAF
03.2000 - 08.2021
- Achieved sales goals, distribution targets and market share through proactive management of territory.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Established successful account relationships with Contractors and Distributors by building rapport and maintaining consistent communication.
- Effectively Managed CCP Contractors & Marketing Initiatives
Education
Leader As Coach Program -
Brown University School of Professional Studies
Providence, RI12-2021
Bachelor of Arts - Business Administration
Lenoir-Rhyne University
Hickory, NC08.1992
Skills
- Cross Regional collaboration in SE Area
- Positive balanced Workplace culture
- Goals setting and performance accountability
- Strategic business planning
- Business analytics
- Financial acumen
- Channels and distribution knowledge
- Product positioning
Accomplishments
2024 Led Carolina Region to $402M Net Sales & $162M in DP @ 40.3%
2024 11 TM's and 1 Junior TM
Vendavo IV Task Team 2024
2023 Converted SRS from BA to IV
2022 Successful Transitioned GA to Team Territory
President's Club Winner (2002, 2006, 2011)
Extra Mile Winner 2005
GAF Warranty Sales Winner 2007
GAF Leatherback Outstanding Sales Performance Winner
GAF Mentor
GAF Shingle Wrapper redesign Scrum Team Member (plant specific wrappers)
Timeline
Regional Sales Director
GAF
08.2021 - Current
Steep Slope Territory Manager
GAF
03.2000 - 08.2021
Leader As Coach Program -
Brown University School of Professional Studies
Bachelor of Arts - Business Administration
Lenoir-Rhyne University
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