Jennifer Haymaker
Leesburg,VA
Summary
Dynamic marketing and event planning professional with a proven track record for exceeding goals and expectations and contributing to each organization's overall revenue growth. Skilled at orchestrating memorable events and impactful marketing campaigns and known for exceptional organizational skills and a keen attention to detail.
Overview
18
18
years of professional experience
Work History
SPECIAL EVENT PLANNER
J. RENEE WEDDINGS & EVENTS
02.2013 - 06.2019
- Planned over 15 weddings in Northern Virginia and Maryland from large-scaled black-tie events to smaller intimate weddings
- Developed a 12-18 month event plan for each client that provided action items to ensure that the all event details were completed
- Tailored event details and styling to fit each individual client’s needs
- Created extremely detailed day-of event schedules down to the minute for each client’s event and managed that schedule during the event
- Guided clients in developing individualized event budgets and helped them stay within budget for their event
- Managed vendor teams of up to 20 individuals and served as main point of contact for all event subcontractors
WEDDING COORDINATOR
IMMANUEL BIBLE CHURCH
01.2014 - 12.2016
- Coordinated all weddings that the church hosted
- Worked with a variety of teams at IBC including facilities team, pastoral staff, church admin and leadership, AV and production team, and external vendors to coordinate weddings from 100 to 400 guests
INDEPENDENT MARKETING AND PR CONSULTANT
HAYMAKER MARKETING & PR
06.2009 - 06.2012
Client: American Society of Parenteral and Enteral Nutrition (ASPEN)
- Served as the interim marketing team for the organization
- Developed detailed, multi-faceted marketing plans to promote special events, conferences and other organization-wide initiatives for ASPEN
- Wrote press releases and marketing materials to increase positive public relations for the organization
- Increased attendance by 50% at the ASPEN Annual Conference
- Helped lead rebranding and strategic planning efforts for ASPEN in 2011
Manager of Global Promotions
Marriott International, Inc. Corporate HQ
11.2007 - 04.2009
- Launched 14 promotions for Marriott International’s North America and International Lodging Operations. in 2008, managed all promotional activity for the Marriott Hotels & Resorts, Residence Inn, TownePlace Suites, and Fairfield Inn Brands. Contributed to promotions process improvements resulting in faster speed to market, greater hotel participation, more accurate set-up, enhanced training and improved ROI.
- Managed cross-functional teams of 20-30 people to launch a promotion including, brand partnerships, eCommerce, advertising, revenue management, sales & marketing analysis, room operations, communications, public relations, marketing partnerships, Marriott Rewards, regional marketing teams, Internet Customer Care, Customer Service Centers across the world, Marriott legal teams
- Led the Marriott Hotels & Resorts Summer offer which drove $38.6M in promotional revenue
- Managed Marriott Hotels & Resorts revenue generating contingency plans due to drastic decline in revenue because of economic hardship. Plans included increased paid search and online advertising, additional promotional spend of $500 against existing programs. leveraged partnerships to expand Marriott Marketing reach (Hertz Neverlost®, AMEX 5% discount, Visa $25 gift card as a value-add for each stay made during a certain period, $50 Amex gift card for Escape packages, Resorts $100 credit and $100 BB coupon when you pay with Amex
- Launched the most profitable cross-brand leisure promotion ever, “RejuveNATION” Rates. Promotion, launched in 5 countries (U.S., Canada, the United Kingdom and Ireland and the Caribbean Latin American region) for 2,500 hotels in 19 business days and produced $38M in gross revenue, $12.5M of which was incremental.
- Trained CMO, Owner and General Manager at New Marriott Hotels on Marriott’s Global Promotions Process and fundamentals.
- Managed Marriott’s Enterprise-to-Enterprise promotional partnerships with American Express, Visa and Hertz to launch promotions that were mutually beneficial to Marriott and the partner.
- Led the Beijing 2008 Summer Olympics Promotion—filled in for Director of Marketing while on 4-month maternity leave.
- Managed Olympics Promotion and all other International promotions for the Vice President of Global Promotions and Partnerships.
- Coordinated drawings for five international trips totaling $16.3M in total promotional revenue with external agencies Creata and IMG World
- Led the Marriott Marketing Cares team—a volunteer committee that organized events and fundraisers in support of the Children’s Miracle Network (CMN) and other worthy causes. Events included—Bake Sale and Torch Relay in support of CMN, Holiday Toy Donation fundraiser and adopt-a-family, Thanksgiving food donation drive and volunteer work at Bread for the City
- Managed promotional Escape! Packages including, Romance, Spa, Family, Golf, Romance, Stay Local and Dining yielding 2008 Revenue of over $155M up +3.4% vs. 2007.
- Presented marketing numbers to Regional Vice Presidents of Marketing Strategy, Regional Vice Presidents of Revenue Strategy, Regional Directors of Marketing & Ecommerce
- Managed the Stay for Breakfast promotional platform which yielded a global revenue of over $200M up +2.7% from 2007.
- Designed and executed a Launch Party for the Marriott Olympics Promotion for the 85-member Marriott Marketing team. Party was "Beijing themed" and included a “snack street” blind taste test of various Chinese foods, Wii Olympics tournament, “Be an Olympian for a day” photo opportunity, Javelin Challenge featuring the promotion’s online Javelin game, Olympic trivia, specialty foods, Olympic torch lighting, custom fortune cookies, signage, and themed décor.
Director, Marketing and Communications
Mindshare Interactive Campaigns, LLC
04.2006 - 11.2007
- Reported to the CEO and managed the Marketing Coordinator, Marketing Intern, and Media Relations Consultant
- Managed the firm’s marketing, business development, branding and communications efforts including the development and execution of the firm’s overall marketing strategy
- Led the internal team that competed against three top 10 interactive agencies and won a $2.1 million contract with a global trade association
- Developed new sales channels and improved existing channels to encourage client and partner referrals and established new prospective business
- Evaluated and launched the firm’s new innovations and service offerings—educated staff, clients, partners, and prospects on the full suite of services offered by the firm
- Implemented a client touchpoint strategy involving six classifications of touchpoints to improve the client experience and to ensure client retention
- Integrated the firm’s acquisitions to maintain clients and align the newly acquired services with the firm’s existing offerings
- Developed content for the firm’s Web site, wrote client case studies and collateral templates, submitted award entries for client projects,
- Managed the firm's sponsorships
- Improved client and staff relations through client gifts, special events, and subject matter expert panel discussions
- Developed and managed the firm’s marketing budget including the approval of all marketing and business development expenses, completed the firm’s financial forecasting to set sales goals for our strategic consultants and client services team
- Directed the implementation of the firm’s Customer Relationship Management (CRM) system, including the development of the company’s sales structure, trained 75 team members on the new system and developed business rules and best practices for the firm
- Tracked and wrote RFP responses and edited final RFP responses for brand consistency
- Facilitated all business development efforts performed by the firm’s Strategic Consultants in LA, Chicago, Austin, Boston, and DC
- Served on the leadership team for the firm's rebranding efforts in 2007
Manager of Marketing and Promotions
American Society of Association Executives (ASAE)
02.2004 - 04.2006
- Managed marketing staff including Web Marketing Coordinator, Marketing Specialist, and various projects of the Membership Marketing Specialist
- Lead the marketing and promotions for one of the organization’s largest trade shows, SpringTime™ and facilitated the roll-out of various marketing strategies for the organization’s annual meeting and trade show with over 3,000 attendees
- Developed client strategies and communications plans to position products, services, special events and trade shows
- Standardized communication to members, prospects, and staff—both nationally and internationally—to position the association, maintain the brand, and recruit new members
- Assisted in launching ASAE & The Center’s new brand in August 2005, aided in the creation of brand standards, and organized new processes for working with all internal clients
- Maintained and managed client marketing and advertising budgets: provided budget allocation recommendations, distributed funds throughout each campaign, tracked and recorded expenditures
- Directed advertising and promotional campaigns for 200+ programs, conferences, special events and trade shows yearly allowing for $2 million in revenue
- Supervised marketing, branding, advertising campaigns for 11 of 16 internal clients including meetings, special events, public policy, ASAE products, research, PAC fundraisers, publications, and communications,
- Wrote and provided creative direction for in-house and external advertising for USAE, Washington Business Journal, and Associations Now
- Wrote and managed the creation of Web banner ads and e-marketing campaigns
- Oversaw production, design, copywriting, editing, and art direction for printed marketing
- Lead advertising and promotional campaign for The Center’s signature program, The Great Ideas Conference, reaching more than 925,000 marketing hits and yielding 800+ attendees
Marketing Coordinator
Dittus Communications
03.2003 - 02.2004
- Facilitated all marketing and branding efforts and contributed to a 27% increase in revenue in 2003
- Managed firm’s special events ranging from 40–500+ attendees including: policy dinner series, political fundraisers, and client-sponsored events. External audiences included business leaders, Members of Congress, trade associations, and the media
- Authored new-hire press releases, managed direct mailings, and maintained firm marketing collateral pieces and case studies
- Researched public affairs needs for business development meetings with potential clients
Regional Public Affairs Coordinator
Muscular Dystrophy Association
05.2002 - 08.2002
- Managed a public relations and promotional campaign for the 2002 Jerry Lewis MDA Telethon
- Coordinated all events and promotional efforts for five MDA clients in Western Pennsylvania while creating and maintaining direct media contact in each region
- Expanded awareness of MDA and its services by establishing new relationships with professional sports teams, national and local media, community members, and business leaders
Public Relations Liaison and Editor
Skutski & Oltmanns
05.2001 - 08.2001
- Teamed with the CEO to counsel clients and strengthen existing communications plans
- Implemented promotional campaigns for corporate branding and visibility through writing opinion editorials, advertising pieces, press releases, and executing marketing/communications plans
- Coordinated client media interviews; pitched local and national media; performed focus groups and market research for clients
- Served as the associate editor for partners and associates at the firm
Education
Bachelor of Arts - Broadcast Journalism & Public Relations
The Pennsylvania State University
State College, PA12-2002
Skills
- Marketing
- Advertising
- Branding Campaigns
- Communications Strategy
- Event Planning & Management
- Project Management
- Attention to Detail
- Organization
- Written & Oral Communication
- Networking
- Strategic Planning
- Staff Management
Leadership Roles
- Evergreen Christian School (ECS) (2024-current): PTO Executive Board Treasurer, Gala Volunteer, Head Swim Coach
- Reston Bible Church Women's Ministry (2023-current): Homeschool Encouragement Leadership Team, Women's Ministry Prayer and Advisory Team, Annual Women's Retreat Planning Team, Bible Study Leader
- Hearts for the Lord Academy (2023-2024): High School Cultural Geography Teacher
- Kincaid Forest Stingrays Swim Team (2021-2023): Head Coach and Chief Judge
- Fairfax Villa Aquatic (2015-2017): Coach, Stroke & Turn Judge, Team Representative
- Fairfax Villa Elementary School PTO (2013-2015): Vice-President, 2-year term
- Immanuel Bible Church Women's Ministry (2010-2015): Mothers of Preschoolers (MOPS) Leadership Team, Women's Retreat Planning Team
Timeline
WEDDING COORDINATOR
IMMANUEL BIBLE CHURCH
01.2014 - 12.2016
SPECIAL EVENT PLANNER
J. RENEE WEDDINGS & EVENTS
02.2013 - 06.2019
INDEPENDENT MARKETING AND PR CONSULTANT
HAYMAKER MARKETING & PR
06.2009 - 06.2012
Manager of Global Promotions
Marriott International, Inc. Corporate HQ
11.2007 - 04.2009
Director, Marketing and Communications
Mindshare Interactive Campaigns, LLC
04.2006 - 11.2007
Manager of Marketing and Promotions
American Society of Association Executives (ASAE)
02.2004 - 04.2006
Marketing Coordinator
Dittus Communications
03.2003 - 02.2004
Regional Public Affairs Coordinator
Muscular Dystrophy Association
05.2002 - 08.2002
Public Relations Liaison and Editor
Skutski & Oltmanns
05.2001 - 08.2001
Bachelor of Arts - Broadcast Journalism & Public Relations
The Pennsylvania State University
Similar Profiles
Jay AlvarezJay Alvarez
Owner and performer at Romantic Weddings Solo Guitar Weddings & EventsOwner and performer at Romantic Weddings Solo Guitar Weddings & Events
Destiney FlippinDestiney Flippin
Wedding & Event Planner at Apple's Weddings & EventsWedding & Event Planner at Apple's Weddings & Events
Memphis James-MassiaMemphis James-Massia
Barback and Venue Maintenance at Sparrow Lane Weddings & EventsBarback and Venue Maintenance at Sparrow Lane Weddings & Events