Jessica Guichard
Richmond
Summary
Award-Winning Master Stylist and Aveda-trained expert with 21+ years of experience in high-volume, luxury environments. Recognized as a two-time CosmoProf Best Cut & Color champion and a featured lead stylist for Richmond Fashion Week, I bring a sophisticated blend of runway-ready artistry and everyday wearable style. Expert in Full Spectrum™ color formulation, complex color corrections, and advanced textural cutting. Passionate about exceeding client expectations, building lasting relationships, and driving salon success through outstanding service and client-centered care.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work History
Master Stylist
Layers
Richmond
03.2021 - 03.2023
- Delivered high-quality hair services, including precision cutting, advanced color techniques, and personalized styling for a diverse clientele.
- Oversaw the professional development of junior staff, focusing on time management and high-standard finishing work.
- Drove salon revenue through dedicated retail sales and consistent pre-booking strategies.
Senior Stylist/Hair Colorist
Hair Theater (Aveda)
Richmond
08.2011 - 01.2018
- Provided a unique Aveda experience—starting with a welcoming cup of comforting tea, followed by a personalized sensory journey, a stress-relieving scalp massage, and finishing with a tailored makeup touch-up".
- Expertly formulated using Aveda Full Spectrum™ (Permanent, Demi+, and Deep) color systems, achieving 100% gray coverage and high-lift results while prioritizing hair integrity.
- Precision Under Pressure: "Efficiently executed haircuts daily in a high-volume environment, maintaining Aveda’s technical standards for sectioning, elevation, and distribution of weight. To create modern movement and volume tailored to individual hair textures."
- Wedding Consultation & Trials: "Conducted detailed bridal trials and consultation to design bespoke wedding-day looks, ensuring complete alignment with the bride's vision."
- Expert Pre-Booking: "Improved client retention by performing comprehensive end-of-service consultations, recommending personalized botanical home-care regimens and pre-booking next appointments to maintain hair health".
Education
Virginia Cosmetology License - Cosmetology Course
Richmond Technical Center, Richmond, VA
03.2001 - 03.2003
Skills
- Aveda: Color Training, Cutting Class
- Aveda Rituals of Renewal
- Expert Pre-Booking
- Precision hair cutting & styling (men's, women's, children's)
- Advanced color techniques (balayage, foiling, highlights, color correction)
- Chemical services (keratin, straightening, perms, relaxing)
- Bridal experience wedding consultations & trials
- Facial waxing
- Dermatologic Skin Care Class
- Unite (product knowledge)
- Bumble & Bumble (product knowledge and famous blow dry techniques)
- Trained in Aveda, Redken,Alphaparf, Farmisi, Goldwell, CHI
- Razor Cutting Class with Keith Walker
Accomplishments
- Two-Time Winner – Best Color and Cut CosmoProf-Sponsored Hair Contest, Richmond, VA [2009 & 2010] Recognized for outstanding technical skill in custom color applications and precision cutting among regional competitors.
- Hair Stylist and Makeup Artist for Runway Models RVA Fashion Week (Richmond Fashion Week), Can-Can Cabaret, Carytown, Richmond, VA 2012
Timeline
Master Stylist
Layers
03.2021 - 03.2023
Senior Stylist/Hair Colorist
Hair Theater (Aveda)
08.2011 - 01.2018
Virginia Cosmetology License - Cosmetology Course
Richmond Technical Center, Richmond, VA
03.2001 - 03.2003