
Hard‑working automotive professional with a proven record of delivering high‑impact initiatives across global markets. Recognized for exceptional attention to detail and for presenting strategic programs to executive leadership at Audi of America. Leads the creation and debut of initiatives adopted worldwide by Audi AG, supported by extensive field experience and a deep understanding of dealer and customer needs.
Drove sales of Audi digital products through a myriad of measures including, CRM campaigns, sales
initiatives, marketing campaigns, and data analysis for process optimization.
• Created & executed CRM campaigns to drive customer engagement
• Developed incentive programs to increase sales of digital products for every level of the business
• Partnered with the data team to implement comprehensive data dashboards for key stakeholders
• Presented key initiatives and findings to executive staff for Audi of America
Assists the central and west regions in their day-to-day operations, analyzing complex data sets, creating
dashboards crucial to the area team’s success, and creating internal/ external communications.
• Created and managed dealer marketing material and bulletins from corporate headquarters
• Assisted in obtaining a marketing partnership with the St. Louis Blues NHL Team
• Made PowerPoint presentations for key stakeholders within Audi America to show executive leaders
Completed tasks necessary for the success of the western region including, distribution planning,
creating area programs to incentivize sales, running region meetings, and researching business cases
• Created car builds tailored to the western market, including the communication of it to HQ
• Created and edited visual content to be distributed through various channels to dealers
• Served as the liaison between the region and the HQ for all internal messaging
• Produced material for region meetings and ran presentations for executive staff
Worked to create an elevated customer experience through refining store flow and working with owners for business development.
Summer Intern, Business & Hockey Operations 2022
Worked in every area of a professional sports front office. Played a major role in a high-performing team
doing community relations, partnership management and overall hockey operations.
• Assisted hockey management and coaching staff with player recruitment profiling.
• Secured local business sponsorships on ice and at pre- and post-game events.
• Fundraised for nonprofits serving youth, veteran, and special needs groups.
• Created social media campaigns to attract community participation and generate ticket sales.
Team lead for the youngest age grouping of camp attendees, developing hockey trainings, developing camp initiatives with camp director and ensuring camper safety.