JOY CURZIO
Clifton
Summary
I am an award-winning medical communications and publishing professional, with more than 2 decades of developing educational and informational vehicles, systems, and strategies. I work best in collaborative and team-based organizations, and I am excellent at achieving goals through independent and thoughtful work.
Overview
28
28
years of professional experience
Work History
Director, Custom Clinical Content
TriStar Event Media
07.2024 - Current
- Led the successful launch of a new division that developed 10+ text and video-based educational resources for healthcare providers in oncology, respiratory health, obesity, and rheumatology, resulting in increased provider engagement and knowledge.
- Sole creator of detailed scientific outlines, needs assessments, BD-led proposals and slides, all scientific content while serving as main point of contact for all KOLs, including association/society leadership, across specialties.
- Collaborate with internal sales and business development teams and industry partners to create and manage targeted messaging that increased client engagement and revenue by identifying and pitching high-impact topics.
- Oversaw 10+ custom clinical content projects from statement of work (SOW) creation to completion, including vendor contracting, delivering exceptional client success services, developing Asana workflows to track project milestones, and generating detailed reports on key metrics and insights.
Director, Content, Custom Solutions and Implementation (CSI)
Conexiant
05.2023 - 07.2024
- Division Overview: Oversaw content creation and strategy for the CSI division, which provides non-branded, industry-supported education to an audience of more than 8,000 advanced practitioners and patient through multiyear projects, focus groups, surveys, webinars, abstracts, supplements, slide-based educational modules, and video/text-based newsletter content.
- Strategic Leadership: Partnered with BD and industry partners to pitch, write, edit, and art-direct messaging vehicles to maximize revenue and meet client goals.
- BD/Industry Partnership: Led scientific discussions and created resource documentation based on novel research while exceeding Medical and Legal Review (MLR) requirements. Conducted comprehensive grant research and wrote detailed needs assessments to address identified educational gaps.
President
Curzio Communications
03.2017 - 04.2023
- Client Services: Provided full-service medical content and publishing solutions for medical associations and patient advocacy organizations, improved strategic processes and messaging to inform and educate medical professional audiences cost-effectively.
- Healthcare Writing: Wrote and edited scientific blogs, news articles, needs assessments, white papers, educational quizzes, pre- and post-educational surveys, and press releases covering oncology (specifically lung cancer, CLL, and CAR T-cell therapies), liquid biopsy, men's health, maternal/fetal health, infectious disease/HIV, ophthalmology, dermatology, orthopedics, and pediatrics.
- Digital Transformation: Transitioned the society from a bimonthly siloed news publication to a digital MarCom strategy, resulting in a 400% increase in website traffic over 3 years and instating a year-long promotional content cycle.
- Website Redesign: Managed a website development RFP and led a complete site redesign using UX data and competitor reports, which required simultaneous content creation for 85% of the new site.
- Media & Press Relations: Planned and executed up to 25 press conferences per year, including specialized media outreach, resource creation, and logistical coordination; established embargoes and emergency protocols.
- KOL Engagement: Cultivated a robust network of KOLs for press program planning, digital content development, and organic social media outreach; created influencer toolkits with over 50 scientific and 20 promotional tweets per day for live meetings.
- Editorial & Budget Management: Served as publisher and managing editor, overseeing a $400,000 content budget using freelance writers and contract designers.
- Delivered full-service editorial, design, and print services from inception to mailing (postcards to full meeting publications); achieved 102,000 web-based views across 5 days for a 7,000-member society.
Mom-in-Chief
Curzio Family Enterprises
11.2015 - 03.2017
- Managed household operations for a family of four and a very needy dog while still finding time to volunteer for the PTA, local community organizations, and a local charity.
Program Manager, Live Meetings
American Society of Clinical Oncology (ASCO)
10.2014 - 11.2015
- Event Planning: Planned educational content for three live meetings on gastrointestinal cancers, palliative and supportive care, and genitourinary cancers including committee coordination, program planning, editing/review of all associated marketing and programmatic materials, onsite logistics, and oversight of onsite matters of elevated concern.
Associate Director, Daily Newspaper Division
American Society of Clinical Oncology (ASCO)
09.2013 - 10.2014
- Operational Leadership: Directed a team of 5 internal staff and 25 vendors/contractors to produce the largest convention newspaper in medical publishing.
- Publication Management: Served as Publisher and Managing Editor for live-meeting daily newspapers, programs, abstracts, educational summaries, and announcements, with collective annual budgetary oversight exceeding $5 million.
- Revenue & Digital Innovation: Identified new revenue streams, including segmented e-blasts and increased print page counts; developed a robust video-interview program with KOLs; spearheaded website redesigns using Omniture.
Assistant Director, Meeting Publication Division
American Society of Clinical Oncology (ASCO)
10.2007 - 03.2010
- Managed all meeting-related and scientific publications including ASCO Daily News, ASCO Educational Book, abstracts, the abstract submitter, all meeting programs, and all promotional materials.
Senior Educational Books Manager
American Society of Clinical Oncology (ASCO)
12.2006 - 10.2007
Educational Books Manager
American Society of Clinical Oncology (ASCO)
12.2004 - 12.2006
Freelance Reporter, Orthopedics Today
Slack Inc.
01.2004 - 01.2004
Associate Editor, Pediatric Annals / Psychiatric Annals
Slack Inc.
01.2003 - 01.2004
- Developed a foundational expertise in medical publishing across tabloids and peer-reviewed publications for 4+ specialties including management of peer-review processes, Editorial Board coordination, hands-on layout/page design, copyediting, writing, and overall issue management.
Associate Editor, Ocular Surgery News
Slack Inc.
01.2001 - 01.2003
Assistant Editor, Ocular Surgery News
Slack Inc.
01.2000 - 01.2001
Editorial Assistant, Ocular Surgery News and Orthopedics Today
Slack Inc.
01.1999 - 01.2000
Editorial Secretary, Tabloids Division
Slack Inc.
01.1998 - 01.1999
Education
Bachelor of Science - Journalism And Mass Communication
Rutgers University
New Brunswick, NJ05-1998
Bachelor of Arts - American Studies
Rutgers University
New Brunswick, NJ05-1998
Skills
- Leadership & Operations: Strategic innovation and project implementation, staff leadership & development, mentorship, relationship building, vendor management, RFP writing/selection, SOP/SOW creation, and budget oversight
- Content Strategy & Creation: Custom, fair-and-balanced, non-CME scientific content based on industry partner-identified educational gaps; creative application of pipeline information/hot topics to project landscape and sales proposals; educational content such as grants, needs assessments, slides, video scripts, and supplements; scientifically dense content such as abstracts, quick-turn articles, and website copy; rapid clinical trial data distillation for patients, publications, and sales proposals; digital/print publication planning
- Marketing & Communications: Customized messaging, social media strategy, house ads, promotional content cycles, email marketing, press releases for clinical trial data, and press conference execution
- Technical Proficiency: AMA style, Google Suite, Claude ai, Microsoft Office, Adobe Creative Suite, PowerPoint, Asana, WorkZone, PubMed, and UpToDate
- Healthcare Writing: Drafted detailed scientific outlines, patient case studies, 12-to-20-page topic outserts (eg, GVHD, myelofibrosis), webinar slides, infographic content maps, and executive summaries based on advisory boards and focus groups
- Lay & Promotional Content: Wrote content outlines and scripts for patient education videos to simplify complex scientific data; create promotional website copy, house ads, social media posts, and emails
Timeline
Director, Custom Clinical Content
TriStar Event Media
07.2024 - Current
Director, Content, Custom Solutions and Implementation (CSI)
Conexiant
05.2023 - 07.2024
President
Curzio Communications
03.2017 - 04.2023
Mom-in-Chief
Curzio Family Enterprises
11.2015 - 03.2017
Program Manager, Live Meetings
American Society of Clinical Oncology (ASCO)
10.2014 - 11.2015
Associate Director, Daily Newspaper Division
American Society of Clinical Oncology (ASCO)
09.2013 - 10.2014
Assistant Director, Meeting Publication Division
American Society of Clinical Oncology (ASCO)
10.2007 - 03.2010
Senior Educational Books Manager
American Society of Clinical Oncology (ASCO)
12.2006 - 10.2007
Educational Books Manager
American Society of Clinical Oncology (ASCO)
12.2004 - 12.2006
Freelance Reporter, Orthopedics Today
Slack Inc.
01.2004 - 01.2004
Associate Editor, Pediatric Annals / Psychiatric Annals
Slack Inc.
01.2003 - 01.2004
Associate Editor, Ocular Surgery News
Slack Inc.
01.2001 - 01.2003
Assistant Editor, Ocular Surgery News
Slack Inc.
01.2000 - 01.2001
Editorial Assistant, Ocular Surgery News and Orthopedics Today
Slack Inc.
01.1999 - 01.2000
Editorial Secretary, Tabloids Division
Slack Inc.
01.1998 - 01.1999
Bachelor of Science - Journalism And Mass Communication
Rutgers University
Bachelor of Arts - American Studies
Rutgers University
AWARDS
- APEX Awards for Publication Excellence, Grand Award for Magapapers (2026): SABCS Takeaways
- Silver Award for Promotional Content for Onsite Convention Daily/Consolidated Convention News (2021): IASLC Lung Cancer News WCLC News
- Grand Award for Magapapers (2012, 2014): ASCO Daily News
- General Award (2004, 2007, 2009, 2010): ASCO Daily News