Julio Guerrero
Culpeper
Summary
With over 20 years of expertise in creative direction, branding, and multimedia production, an accomplished Graphic and Digital Designer. Strong track record of delivering high-quality visual content across print, digital, and video platforms, ensuring brand consistency and engaging with audiences effectively. Throughout the career, successfully managed projects from concept to completion, collaborating with cross-functional teams to meet organizational objectives.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Graphic and Digital Designer
American Public Power Association (APPA)
10.2021 - Current
- Provided graphic design support for branding initiatives and marketing materials
- Managed conference room scheduling and technical support for AV and video conferencing systems
- Diagnosed and resolved AV technical issues to ensure seamless operations
- Designed compelling visuals for various digital marketing campaigns, resulting in increased brand awareness and engagement.
- Aligned designs with brand image while meeting usability and website standards.
- Developed creative solutions that drove engagement with published content.
Audio-Visual & Video-Teleconferencing Technician
Point Rock Solutions
04.2020 - 10.2021
- Provided graphic design support for branding initiatives and marketing materials
- Managed conference room scheduling and technical support for AV and video conferencing systems
- Diagnosed and resolved AV technical issues to ensure seamless operations
- Maintained a safe work environment by strictly adhering to established safety protocols and guidelines.
- Performed troubleshooting and diagnosis on malfunctioning equipment.
Graphic Designer, Videographer/Editor
American Society of Cataract and Refractive Surgery (ASCRS)
08.2004 - 11.2019
- Directed creative workflows for branding, studio design, and corporate identity development
- Produced and edited 8-10 video interviews per event for social media and email marketing campaigns
- Spearheaded the rebranding and redesign of a 70-180 page monthly magazine, enhancing its visual appeal and consistency
- Launched and managed the organization's YouTube channel, increasing audience engagement
- Designed and produced a conference newspaper distributed at national and international events
- Developed innovative email marketing campaigns, improving engagement rates
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Conceptualized creative designs for print materials, banners, and signs.
Education
Studies - Commercial Arts, Photography, & Digital Arts
International Fine Arts College
Miami, FL01.1996
Skills
- Creative Design Solutions
- Brand Development
- Skilled in Adobe Creative Suite Applications
- InDesign
- Photoshop
- Illustrator
- Audition
- Document Layout Design
- Magazine Layout and Design
- Visual Communication Design
- Print Production Management
- Multi-page layouts
- Typography
- Video Editing Expertise
- Text Revision
- Final Cut Pro Proficiency
- Lighting
- Audio engineering
- Staging
- Creative Photography Skills
- Sony A6400
- A7III
- Digital Asset Organization
- WordPress Development
- Drupal
- Project Coordination
- Basecamp
- Asana
- Airtable
- Collaboration via Microsoft Teams
- Email Marketing
- Higher Logic
- Constant Contact
- AI-assisted design
- Podcast production
- Exhibit Design Development
- Exhibition Booth Design
- Digital Social Media Design
- Visual Content Design
- Creative Solution Development
- Digital Marketing Email Design
- Print Layout Design
Websites
Certification
- Video Strategies for High Engagement
- Essential Graphic Production Techniques
- The Art of Video Interviews
- InDesign for UX Design
- Accounting Foundations: Budgeting
Freelance Projects
- ARP Press, Branding graphics for conferences, publications, web, and social media, Promotional video production for online marketing
- Harrow, Produced and edited a marketing video for Illevro at ASCRS 2023
- IOR Partners, Operating room photography and promotional video tour for Cape Fear Eye Associates
- Zeiss, Recorded and edited webinars for marketing and promotions
- DunWright Insurance, Designed branding assets, company logo, marketing video, and social media content
- Entrepreneurs Hangout, Video podcast production hosted by Kiley Doll - including videography, audio, editing, and publishing
Languages
Spanish
Interests
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Designing and Printing 3D Models
- Video Gaming
- 3D Printing
- Digital Art and Animation
Timeline
Graphic and Digital Designer
American Public Power Association (APPA)
10.2021 - Current
Audio-Visual & Video-Teleconferencing Technician
Point Rock Solutions
04.2020 - 10.2021
Graphic Designer, Videographer/Editor
American Society of Cataract and Refractive Surgery (ASCRS)
08.2004 - 11.2019
- Video Strategies for High Engagement
- Essential Graphic Production Techniques
- The Art of Video Interviews
- InDesign for UX Design
- Accounting Foundations: Budgeting
Studies - Commercial Arts, Photography, & Digital Arts
International Fine Arts College
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