Karissa Smith
Social Media And Marketing Coordinator
Williamsburg
Summary
Results-driven and highly organized marketing professional with a proven ability to coordinate projects and support integrated marketing campaigns. Experienced in managing social media content, analyzing market trends, and developing strategic initiatives that strengthen brand visibility and engagement. Known for strong attention to detail, efficiency, and the ability to execute tasks accurately in fast-paced environments. Brings a strong work ethic and a methodical approach to achieving marketing goals while ensuring all initiatives align with broader business objectives.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Smallcakes Williamsburg
01.2022 - Current
- Coordinated the design of promotional materials such as flyers, brochures, and signage.
- Managed social media strategies to drive participation and engagement.
- Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.
- Created content for various digital platforms, including websites, email campaigns, and social media.
- Managed website content updates by creating engaging visuals and copywriting for product description.
Game Day Operations Intern
Norfolk Admirals
01.2025 - 01.2026
- Displayed strong problem solving skills when faced with unexpected issues or delays.
- Demonstrated ability to manage multiple tasks and prioritize effectively while working in a fast-paced environment.
- Oversaw inventory control systems used by vendors during events, ensuring product availability throughout the duration of the event.
- Generated ideas for improvement of existing operational processes based on feedback received from fans and staff members.
- Analyzed market trends and competitor activities in order to identify new opportunities.
Veterinary Tech
Jolly Pond Veterinary Hospital
01.2020 - 01.2022
- Assisted veterinarians in providing medical care to animals, including administering medications and vaccinations.
- Assisted in surgical procedures by preparing instruments, setting up equipment and providing support as needed.
- Provided excellent customer service by greeting clients and answering their questions about pets' health.
- Administered medications, vaccinations, and treatments to animals.
Education
Associate in Science (A.S.) - Marketing and Business Management
Southern New Hampshire University
01.2026
Skills
- Effective relationship management
- Strong attention to detail
- Proficient in Microsoft Office
- Experienced with Adobe Creative Suite tools
- Market analysis
- Proficient in managing multiple tasks
- Communication management
- Effective campaign planning
Certifications
Applied Marketing Strategies – Soomo Learning, 2025
Timeline
Game Day Operations Intern
Norfolk Admirals
01.2025 - 01.2026
Marketing Coordinator
Smallcakes Williamsburg
01.2022 - Current
Veterinary Tech
Jolly Pond Veterinary Hospital
01.2020 - 01.2022
Associate in Science (A.S.) - Marketing and Business Management
Southern New Hampshire University