Summary
Overview
Work History
Skills
Accomplishments
References
Volunteer Experience
Timeline
Generic

Karrie Lynn Morton

Sandston,VA

Summary

Working in the music and entertainment industry for over 25 years with world renowned recording artists and major label record companies alike, has allowed me the opportunity to develop and refine tour and event budgeting and production organization, marketing, promotion and networking skills valuable in both touring and production applications. These skills, combined with my excellent customer and client based service experience have given me a long and successful tenure in the entertainment industry; one in which I am ambitious to expand. Over the past few years while working as a stay at home mother and homemaker, I continued adding to my skills by developing a web store management company, maintaining and managing two rental properties and designing a custom built home. Currently, I manage an artist collective at Stony Point Fashion Park.

Overview

2025
2025
years of professional experience

Work History

Owner/Operator

Real Deal Merch
  • Designed and developed on line merchandise web stores for over 20 major label and indie artists alike
  • Notable clients include, BTP (Lamb of God), Sleep, Three, Droid, The Obsessed, while working in relations with Epic Records, London Recordings, Universal Music Group, Relapse Records, Metal Blade and Century Media Records
  • Responsible for client payments, providing sales reports, inventory reports and accounting records
  • Facilitate on line merchandise sales and order fulfillment, inventory, and customer service
  • Coordinate custom web store and merchandise designs and products for each individual artist or special event
  • Coordinate touring merchandise and drop shipments for artists on the road

Ozzfest Media Coordinator

Sharon Osbourne Management and Live Nation Touring

Ozzfest was a top grossing annual summer music festival touring throughout the United States and, in some years, parts of Europe and Japan

With a daily attendance ranging from 30,000 to 50,000 and grossing extensively $3.5 million dollars per show.


  • Personal touring media coordinator for Black Sabbath, Ozzy, Sharon and Kelly Osbourne
  • Coordinate and facilitate in person interviews, radio station promotions, contest winners and giveaways, exclusive meet and greets, Make a Wish Foundation, TV appearances and red carpet events
  • Issue all media and photo credentials and coordinate on site press for 20+ touring artists. Including but not limited to, Black Sabbath, Ozzy Osbourne, Judas Priest, Iron Maiden, Pantera, Slayer, Godsmack and Rob Zombie
  • Implement thorough on site PR campaigns and events with varied departments, including liaising with artist reps, record labels, radio stations and amphitheatre venue reps in advance
  • Responsible for planning extravagant end of the tour parties for 400+ touring artists and crew members


Tour Manager

Kelly Osbourne, Pantera, Static X, Cold, Meshuggah
  • Manage all aspects of US and International touring production
  • Hire tour crew and personal road staff, book travel accommodations for entire touring entourage
  • Hire all modes of transportations; buses, drivers, flights, fairies, etc
  • Manage tour finances and operate within budget
  • Responsible for submitting all reports, contracts and expenses to artist management and accountants
  • Advance show performance with each venue before show arrival
  • Coordinate merchandise sales with venue and artist management, responsible for sales reports

Production Coordinator

The NFL Experience

With over 72,000 in attendance at the New Orleans Superdome; the NFL Experience is an annual family friendly event best described as an interactive 'theme park'

Featuring various fan-oriented attractions, including football-related activities and autograph sessions with current and former players.


  • Coordinate 50+ crew members with set up and tear down of The NFL Experience at the New Orleans Superdome
  • Handle large and heavy equipment orders, deliveries and event supplies
  • Communicate scheduling with outside vendors to promote on-time delivery
  • Organize and arrange crew member transfers and accommodations


Booking Agent

Rave Booking and Management
  • Scout, recruit and develop artist roster
  • Route and book tour venues across the United States
  • Negotiate show contracts, arrangements and accommodations
  • Manage tour finances while operating within budget
  • Tour marketing and promotion
  • Advance show performance with each venue before show arrival
  • Network and coordinate with venue operators, promoters and booking agents

Manager of Operations

MediaNoche Artist Collective
01.2022 - Current


  • Developed strong relationships with over 125 Virginia artists and artisans
  • Responsible for artist payments, providing sales reports and inventory records
  • Scout and recruit local artists and hand-crafted, local merchandise
  • Compile and create video and photo reels for on line marketing ad campaigns
  • Maintain MediaNoche website and online order fulfillments
  • Oversee day to day operations, employee scheduling and hiring

Skills

  • Budget development and reporting
  • Originality and creativity
  • Problem anticipation and resolution
  • Tour and local crew team oversight
  • Ability to multi task and work under pressure
  • Communicate effectively
  • Focus and follow-through
  • Strategic planning
  • Marketing and promotion branding
  • Negotiation
  • Budget control and cost reduction

Accomplishments

  • Appeared on the Emmy award winning MTV reality show, The Osbourne's, The Osbourne Family Christmas Special and MTV's UK hit reality show, Heroes featuring Debbie Harry and Kelly Osbourne
  • Designed a custom built home with a detached recording studio on 7 acres. The floor plan is called 'The Karrie' and is available for purchase at: https://www.kenbroadwaterhomes.com

References

  • Steve Joseph, Strictly FX Pyrotechnics Crew Chief, 504-669-5226
  • Alicia Taylor, WWE Announce Team, 203-428-9472
  • John Fenton, Sharon Osbourne Management, 213-220-9281
  • Blaine Brinton, Live Nation Tour Accountant, 216-225-9910
  • Ross Karpelman, Senators Coaches, 504-813-5793


Volunteer Experience

The MISS Foundation, An international based organization providing C.A.R.E. [counseling, advocacy, research, and education] services to families experiencing the death of a child. Having first-hand experience of what it's like to lose a child, I am an active volunteer in helping raise awareness for The MISS Foundation and am dedicated to serve and support grieving families find hope and healing after the traumatic loss of a child.

Timeline

Manager of Operations

MediaNoche Artist Collective
01.2022 - Current

Owner/Operator

Real Deal Merch

Ozzfest Media Coordinator

Sharon Osbourne Management and Live Nation Touring

Tour Manager

Kelly Osbourne, Pantera, Static X, Cold, Meshuggah

Production Coordinator

The NFL Experience

Booking Agent

Rave Booking and Management
Karrie Lynn Morton