Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Kasidi Perkins

Woodbridge

Summary

As an experienced beauty industry professional with over a decade of expertise in freelance and retail settings, it’s no hassle in adjusting to new settings in any job market. Being the direct contact for appointment management, client engagement, and PR events, I’m well versed in applying my knowledge from college to my day to day practices in and at work. Proven track record in upselling and marketing strategies from top cosmetic brand tenure. Specializing in project management, content creation, and digital marketing. Exceptional time management, problem-solving abilities, and adaptability to diverse client requirements. Committed to delivering high-quality work within deadlines through effective communication and organizational skills. Transitioning from Sephora to contracting beauty brands has provided valuable insights into marketing and client engagement. Solid educational background supporting business acumen for navigating various job roles effectively.

Overview

6
6
years of professional experience

Work History

Freelancer

Fenty Beauty
01.2024 - 04.2025
  • Represent Rihanna's brand at PR events and brand initiatives
  • Contribute to event planning and brand promotions
  • Provide freelance makeup artistry service to support said brand
  • Hosted and trained schedule Fenty events
  • Professional engagement experience in training on product and product knowledge
  • Familiarity in online/personal marketing for brand

Sales Associate

Sephora
02.2020 - 12.2022
  • Provide complimentary makeup consultations to promote key product lines.
  • Recommend personalized skincare routines tailored to client needs and preferences.
  • Apply makeup for clients to enhance features and create desired looks.
  • Manage client appointments, offering education on trending products.

Freelancer

Inglot
03.2019 - 08.2019
  • Conducted makeup consultations to showcase product lines and promote brand awareness.
  • Personalized skin care recommendations based on individual skin types and conditions.
  • Represented products at industry events, fashion shows, and private gatherings
  • Maintained up-to-date knowledge of beauty and engagement

Education

Bachelors - Science

Virginia Commonwealth University
VA
05.2021

Business Management

NoVA Community College
VA
05.2021

Skills

  • Makeup Artistry & Skincare Consultation
  • Event Planning & PR Coordination
  • Retail Sales & Customer Service
  • Team Collaboration & Leadership
  • Administrative and Scheduling Proficiency
  • Skilled in Training and Hosting
  • Marketing Experience working for High-Ranking Mogul
  • Sales Contracting and Marketing Involvement
  • Skilled in Training and Hosting Events

Affiliations

Coming from being a Freelancer for Fenty Beauty, I have had the privilege of assisting Rihanna herself at her product launch events. Commuting from event spaces to local beauty departments like Ulta, Sephora, Macys, etc., it has become second nature to adjust, market, and sell. Not to mention the personable consultations that I’ve gained with buyers and others within the company, it has built me up for major success.

Timeline

Freelancer

Fenty Beauty
01.2024 - 04.2025

Sales Associate

Sephora
02.2020 - 12.2022

Freelancer

Inglot
03.2019 - 08.2019

Bachelors - Science

Virginia Commonwealth University

Business Management

NoVA Community College
Kasidi Perkins