Katrina Ranjo

Provided content design and technical writing to federal agencies. Contracted by the Centers for Medicare and Medicaid Services, working to modernize the Medicaid Data Collection Tools, which houses a growing number of reports that collect mandated data on state Medicaid programs.

• Designed information architecture of Medicaid forms, ensuring intuitive user flow.
• Created technical documentation for all applications, enabling faster onboarding and preserving institutional knowledge during team transitions.
• Developed content operations procedures to streamline how content is proposed, reviewed, approved, and implemented.
• Developed content operations procedures to streamline how content is proposed, reviewed, approved, and implemented across teams.
• Developed a style guide and content library, reducing time and effort for designers to build new reports, features, and content.

Provided human-centered content design and product strategy to government agencies. Primary project: Building a new website and content management system for the National Weather Service.

• Conducted comprehensive analysis of legacy site through content audit, traffic data analysis, heuristic review of key user flows, and UX research via stakeholder and user interviews to inform strategic improvements.
• Coached product owners and stakeholders on prioritization, establishing best practices to be reused throughout the agency.
• Mapped dependencies to inform product roadmap, ensuring iterative improvement from prototype to minimum viable product.
• Designed features and components for the new web experience, translating research findings into business and technical requirements.
• Developed content models to optimize structure and ensure consistency across the site.
• Wrote site content, using plain language to make complex, scientific topics more accessible.
• Established governance framework for site, defining user roles and permissions, review and publishing processes, and content standards to ensure consistency and clarity.
• Freed up time for forecasters by leaning on automation to distribute streamlined and consistent messaging across internal and external communication channels.

Product Manager for the enterprise content management system.

• Defined product roadmap to align system stability and performance with critical business needs.
• Served as subject matter expert to leadership and solution analysts, providing insight into system capabilities and upcoming releases.
• Synthesized stakeholder requests, business goals, usability studies, user research, and competitive analysis into detailed business and technical requirements.
• Coached product owners on crafting user stories, prioritizing backlogs, and overcoming obstacles.
• Reduced time needed for updates, and limited operational risk by implementing single-source, cross-channel publishing for product information.
• Led creation of a new financial education hub, enabling delivery of content in varied formats to accommodate all learning styles.

Chief Product Owner for CMS re-platforming project.

• Established product vision by translating stakeholder feedback into detailed user stories that clarified business and technical requirements.
• Prioritized project backlog and organized work for two cross-functional agile scrum teams, guiding project processes and ensuring quality of deliverables.
• Evaluated deliverables for each sprint and product increment, ensuring requirements are met.
• Planned and coordinated content migration to ensure smooth transition.
• Managed change processes for new platform, enhancing efficiency and providing comprehensive training.
• Deployed a fully customized content management system, now delivering centrally managed content to multiple platforms serving NFCU members.
• Expanded site authors from 6 to more than 50, reducing bottlenecks and improving time to market.

Product Owner for navyfederal.org redesign.

• Analyzed the search landscape, web traffic, and stakeholder interviews for a data-driven approach.
• Facilitated stakeholder alignment workshops to clarify goals, requirements, and priorities.
• Wrote detailed user stories reflecting business and technical requirements.
• Prioritized product backlog in order to meet project deadlines and shifting business needs.
• Developed content strategy and information architecture for new site design, enhancing user experience.
• Oversaw cross-functional team to create, test and iterate on the redesigned web experience.
• Delivered detailed reporting on performance of redesigned product sections, informing future strategy.
• Redesigned product sections on navyfederal.org for credit cards, equity loans, auto loans and mortgages. New sections saw an engagement rate increase of 7% to 15% within the first 6 months.

• Collaborated in cross-functional scrum team to enhance organization's websites through content design and strategy.
• Contributed to development and implementation of Navy Federal's digital content strategy, aligning content with organizational goals.
• Conducted audits to create content inventories, identify gaps, and make recommendations for additional content and functionality to meet business goals.
• Reviewed content on web properties and in marketing campaign materials to ensure compliance with digital content strategy and brand standards.
• Monitored site performance to identify areas for improvement, providing data-informed recommendations to enhance engagement and acquisition.
• Developed a data-centric strategy for homepage promotions, including a scoring model for prioritization, contributing to a 13% increase in application starts.
• Led process improvements to increase collaboration, improve efficiency, and reduce operational risk.

Led omnichannel content strategy, optimizing messaging across channels to support educational, advocacy and fundraising goals.

• Managed cross-channel editorial calendar to align print and digital messaging with organizational goals.
• Worked with program teams to plan, write, edit and publish content for Defenders' website, blog, print magazine, and social media channels.
• Executed testing strategy to enhance website design and content effectiveness based on user feedback.
• Implemented search engine marketing (SEM) and social media advertising campaigns, measuring and reporting on results.
• Managed key Marketing staff, overseeing work and facilitating professional growth.
• Led redesign of defenders.org, better leveraging site structure and content to meet business goals.
• Developed request system for web content updates, reducing response time and allowing project managers to track progress.

Oversaw content development and production for Defenders' blog, websites, and social media, ensuring alignment with organizational goals.

• Managed an editorial calendar for website, blog and social media channels.
• Wrote and edited content for the organization's website and blog.
• Optimized web content to increase ranking in search engine results, targeting mission-specific keywords and actively managing site metadata.
• Executed search engine marketing (SEM) campaigns to enhance advocacy and fundraising efforts.
• Formulated a social media strategy to align with advocacy and fundraising efforts.
• Created the organization's first blog strategy and production guidelines.
• Redesigned Defenders' content strategy to integrate with education and advocacy campaigns. This led to a 73% increase in readership and turned the platform into a revenue generator.

Managed content development and production for all American Forests' print and digital publications.

• Coordinated content strategy and production for blog and website, enhancing online engagement with members.
• Oversaw content and production for quarterly, 48-page publication, creating editorial calendar, editing content, and managing independent contributors to ensure timely delivery.
• Wrote and edited content for various channels across the organization, including the monthly e-newsletter, marketing appeals, brochures, and annual reports.
• Developed SEM campaigns and SEO strategy to increase engagement and donations.
• Led site redesign to improve usability, and re-platforming to improve content creation workflows.
• Launched organization's blog, developing strategy to expand communication frequency and topics relevant to members.

• Wrote and edited content about conservation programs and environmental issues for American Forests magazine, website, and monthly newsletter.
• Coordinated with contributors and leadership to respond to submissions and queries, determining relevant content for each issue.
• Wrote and edited content on conservation programs and environmental issues for American Forests magazine, americanforests.org, and a monthly e-newsletter.
• Oversaw social media strategy on Facebook and Twitter, engaging audiences to enhance online presence.
• Developed a digital archive and taxonomy for organizational photos, streamlining access for use in publications, marketing materials, and online content.