Kayla Crocker
Poquoson
Summary
Results-driven Business Development and Healthcare Sales Professional with over 16 years of experience driving territory growth, managing complex clinical partnerships, and expanding provider networks. Deep familiarity with the Greenville and Spartanburg County medical communities, backed by a 12-year track record of expanding provider networks and market channels within the region. Proven expertise utilizing Salesforce CRM to manage incoming leads, analyze patient market data, and systematically grow professional referrals. Adept at collaborating with cross-functional clinical teams and educating families and community stakeholders on specialized healthcare programs.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Opertions Manager
Children’s Hospital of the Kings Daughters
06.2022 - 02.2026
- Referral Relationship Management: Cultivated high-value referral relationships with physicians, clinical staff, and hospital stakeholders, conducting high-volume field outreach to present medical and programmatic data.
- Lead Conversion & Education: Managed inquiry pipelines and educated healthcare providers, patients, and families on specific medical therapies and treatment guidelines, shortening referral barriers by 18%.
- CRM Tracking & Analytics: Maintained strict account records and tracked outreach activity within Salesforce CRM to analyze patient outcomes and target strategic growth accounts.
- Cross-Functional Team Collaboration: Partnered with internal clinical teams and hospital administration to streamline intake processes, boosting hospital admission and workflow efficiency by 98%.
- Conducted informative presentations to educate medical staff on product benefits and usage.
- Developed relationships with healthcare professionals to promote pharmaceutical products effectively.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Collaborated with cross-functional teams to align marketing strategies with hospital objectives.
Sales Executive
Pain Management Associates
Spartanburg, SC
01.2010 - 06.2022
- Territory Expansion: Orchestrated multi-state territory business development initiatives rooted in the South Carolina Upstate, successfully expanding the practice footprint and opening new regional market channels.
- Referral Network Growth: Built and sustained an extensive referral network of doctors, clinical case managers, and healthcare organizations through strategic consultative sales, securing key target contracts.
- EHR Integration & Operations: Led EHR workflow alignments that slashed administrative processing times for incoming referrals, coordinating tightly with clinical triage teams to reduce intake delays.
- Market Analysis & Planning: Conducted continuous localized market analyses to identify growth gaps, plan targeted provider outreach, and implement patient support protocols.
Education
Bachelor of Health Sciences - Minor in Psychology
Liberty University
Lynchburg, VASkills
- Physician networking
- Territory Management: Local Field Sales, 90% Travel Adaptability, Market Penetration, Lead Generation
- Admissions Support: Clinical Intake Collaboration, Referral-to-Admission Pipeline, Program Education
- Data & Technology: Salesforce CRM Tracking, Healthcare Data Analytics, Strategic Market Analysis
- Community Relations: Educational Event Planning, Public Relations, Professional Forums, Mission Outreach
- Operations management
- Problem-solving
- Customer service
- Team leadership
- Operations oversight
- Policies and procedures implementation
- Performance monitoring
Certification
- Regulatory Knowledge: Fully versed in HIPAA compliance, healthcare accreditation standards, and regulatory quality improvement programs.
- Mobility: Valid Driver’s License and clean driving record with reliable personal transportation (90% travel ready).
Timeline
Opertions Manager
Children’s Hospital of the Kings Daughters
06.2022 - 02.2026
Sales Executive
Pain Management Associates
01.2010 - 06.2022
Bachelor of Health Sciences - Minor in Psychology
Liberty University