Kim Bosakowski

Charlottesville,VA

Summary

Marketing professional with strong track record in driving successful campaigns and managing diverse projects. Adept at strategic planning, digital marketing, and brand development with focus on team collaboration and achieving results. Known for adaptability, reliability, and effective communication skills.

Overview

years of professional experience

Work History

Social Media Specialist

Firefighters First Credit Union

06.2024 - 12.2024

Developed and executed engaging content strategies across multiple social media platforms.
Tracked and analyzed social media performance metrics including follower growth, impressions, engagement, click-through rate and reach using Sprout Social, Hootsuite and Meta Business Suite.
Created engaging content and coordinated campaigns to align with credit union marketing goals and brand initiatives.
Collaborated with marketing and communications teams remotely using Teams and Slack.
Managed community interactions, responding to inquiries and fostering positive relationships online.
Trained junior team members on best practices in social media management and analytics tools.

Senior Marketing Project Manager

Tinker Federal Credit Union

03.2019 - 05.2024

Managed cross-functional teams to execute marketing campaigns and promotional initiatives.
Developed project timelines and coordinated resources for successful campaign delivery.
Collaborated with internal clients and external partners including agencies, designers, printers and vendors to deliver on-brand marketing materials under tight deadlines.
Led marketing efforts for military segment, increasing engagement and brand reach among service members.
Edited and produced high-visibility publications, including Money’s Worth quarterly newsletter (230,000+ members) and the 2023 Annual Report.
Monitored performance metrics for social media, email marketing and in-person events, using Salesforce and WordPress for content and campaign management.
Created comprehensive reports on campaign performance, driving continuous improvement efforts.
Evaluated the success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
Oversaw consistent brand messaging across all channels, reinforcing company identity and values.

Education

M.A. - Strategic Communications and Digital Strategies

University of Oklahoma

Norman, OK

05.2023

B.S. - Strategic Communications

Oklahoma State University

Stillwater, OK

12.2014

Skills

Digital Marketing Tools: Salesforce, WordPress, Sprout Social, Hootsuite, Meta Business Suite
Design Tools: Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Canva

Collaboration Tools: Teams, Slack, Asana
Core Competencies: Campaign Management, Content Strategy, Copywriting, Analytics Reporting, Social Media Strategy, Cross-Functional Communication, Remote Collaboration

Websites

linkedin.com/in/kim-bosakowski

Timeline