Kimberly A. Turner
Blacksburg
Summary
Dynamic Marketing Manager with a proven track record at Layman Distributing, driving $2M in annual sales through innovative event strategies and relationship marketing. Expert in B2B marketing and team leadership, I excel in crafting compelling campaigns that enhance brand visibility and foster partnerships, ensuring sustained growth and customer retention.
Overview
2027
2027
years of professional experience
Work History
Marketing Manager
Layman Distributing
Salem
01.2017 - Current
- Lead strategic marketing initiatives supporting regional sales growth and manufacturer engagement.
- Architected and scaled the Annual Buying Show, managing 150+ manufacturers and 130+ booths while generating over $2M in annual sales revenue.
- Developed and launched the inaugural invitation-only Fall Marketing Conference focused on buyer and manufacturer alignment.
- Directed experiential marketing activations for a charitable celebrity golf tournament benefiting childhood cancer initiatives.
- Served as Executive Producer of the Annual Buying Show Gala, overseeing entertainment, logistics, partnerships, and VIP experiences.
Manager
Massage Envy
01.2014 - 01.2017
- Directed front-end operations for recruitment, onboarding, and sales training initiatives.
- Achieved top ranking in membership conversion sales and customer retention.
- Managed scheduling, staffing, client relations, and operational performance effectively.
- Led relationship-based sales training programs, resulting in consistent membership growth.
Marketing & Communication Management Specialist
Various Residential Communities
01.2009 - 01.2014
- Directed marketing, leasing, sales, and property management operations across residential communities.
- Executed community marketing campaigns and engagement initiatives through local media partnerships.
- Managed vendor relationships and coordinated promotional events and outreach campaigns.
- Developed marketing copy and brand messaging strategies supporting occupancy growth.
Promotions Director & Recruitment Sales Specialist
Mel Wheeler, Inc.
2002 - 2009
- Developed promotional campaigns and audience engagement strategies for broadcast media initiatives.
- Produced marketing content and promotional copy across various media platforms.
- Utilized audio production and voice talent expertise to enhance campaign development.
Education
Hollins University
Roanoke, VA01-2001
Skills
- B2B marketing
- Event strategy
- Brand activation
- Sales leadership
- Relationship marketing
- Partnership development
- Lead generation
- Vendor relations
- Customer retention
- Team leadership
- Copywriting
- Community engagement
- Promotions strategy
- Communication skills
- Experiential marketing
- Microsoft Office Suite
- Canva design
- CRM platforms
- Marketing communications
- Event coordination
- Social media management
- Newsletter campaigns
- Vendor management strategies
- Sales reporting
- Problem solving
- Effective communication
- Public and media relations
- Strategic planning
- Program marketing
- Campaign management
- Budgeting and allocation
Professional Development
Extensive hands-on experience in marketing strategy, communications, experiential branding, sales leadership, and event production.
References
References available upon request.
Timeline
Marketing Manager
Layman Distributing
01.2017 - Current
Manager
Massage Envy
01.2014 - 01.2017
Marketing & Communication Management Specialist
Various Residential Communities
01.2009 - 01.2014
Promotions Director & Recruitment Sales Specialist
Mel Wheeler, Inc.
2002 - 2009
Hollins University