Kimberly Smith
Daleville
Summary
Results-driven sales and management professional with 35+ years of experience, including 17 years in leadership roles. Proven track record of driving revenue, leading high-performing teams, and exceeding performance goals. Known for strong relationship-building, operational efficiency, and consistent results.
Overview
37
37
years of professional experience
Work History
Business Operations Manager
John Alderson Agency
Daleville
09.2025 - Current
- Facilitated training sessions for new staff on agency policies and procedures.
- Maintained accurate records of operational activities using agency management software.
- Identified key objectives to re-establish long term plans to meet goals.
- Managed recruitment processes, including job postings and candidate screenings.
Local Sales Manager
Nexstar Broadcasting - WFXR TV
Roanoke
04.2007 - 12.2024
- Developed sales strategies to enhance market presence and customer engagement.
- Led and motivated sales team to achieve performance targets and goals.
- Managed client relationships to ensure satisfaction and repeat business opportunities.
- Trained new sales staff on company policies, products, and effective selling techniques.
- Conducted regular performance reviews to assess team strengths and improvement areas.
- Managed daily operations of sales department, including supervision of staff members.
Account Executive
Nexstar Broadcasting - WFXR TV
Roanoke
10.1997 - 03.2007
- Developed advertising strategies for diverse client portfolios across multiple media channels.
- Managed client relationships through regular communication and tailored service offerings.
- Conducted market research to identify trends and opportunities for client growth.
- Negotiated rates and terms of advertising agreements with customers.
Account Executive
WSLS TV
Roanoke
12.1989 - 09.1997
- Developed and presented advertising proposals to potential clients.
- Managed client relationships to ensure satisfaction and retention.
- Provided exceptional customer service to resolve client inquiries.
- Collaborated with production teams to create engaging content.
Education
Some College (No Degree) - Business
Virginia Western Community College
RoanokeSkills
- Budget management
- Workflow optimization
- Process improvement
- Data analysis
- Talent acquisition
- Staff management
Affiliations
- Volunteer/Career Change Coordinator - Saint Francis Dogs - Roanoke VA (1996-2024)
- Volunteer - Virginia German Shepard Rescue - Roanoke VA (2023-present)
- Board Member (Past President) - Mill Mountain Zoo (2022-present)
- Board Member - Roanoke Valley SPCA (2025-present)
Timeline
Business Operations Manager
John Alderson Agency
09.2025 - Current
Local Sales Manager
Nexstar Broadcasting - WFXR TV
04.2007 - 12.2024
Account Executive
Nexstar Broadcasting - WFXR TV
10.1997 - 03.2007
Account Executive
WSLS TV
12.1989 - 09.1997
Some College (No Degree) - Business
Virginia Western Community College