Lane Chaney
Account Executive
Richmond
Summary
Professional sales and marketing specialist with comprehensive background in sales strategies and marketing initiatives. Known for delivering impactful marketing campaigns and fostering productive team collaboration. Recognized for adaptability and results-driven approach in dynamic environments.
Overview
8
8
years of professional experience
Work History
Sales and Marketing Specialist
WRLH FOX35
03.2026 - Current
- Created informative product presentations and conducted training sessions for both internal staff and external partners.
- Managed key account relationships, resulting in increased repeat business and long-term loyalty among clients.
- Boosted sales revenue by developing and implementing effective marketing strategies.
- Implemented CRM systems for improved lead tracking and follow-up processes, resulting in more efficient sales operations.
Account Executive
WAVY-TV10
03.2024 - 02.2026
- Secured advertising revenue by prospecting and cultivating relationships with new clients, established agencies, and local businesses across three major media platforms — WAVY‑TV10, FOX43/WVBT, and the CW Network — as well as the region’s flagship lifestyle program, The Hampton Roads Show.
- Developed and executed customized television and digital media campaigns—including streaming, display, mobile, and broadcast platforms—to maximize client reach and ROI.
- Created and delivered persuasive sales presentations, negotiated advertising rates, and finalized media schedules in partnership with station and operations teams.
- Maintained and expanded an existing book of business while securing new accounts through strategic cold-calling and targeted follow-up.
- Provided clients with detailed performance insights, market trends (including Nielsen and Comscore data), and competitive analyses to guide advertising strategy.
- Collaborated cross-functionally with sales support, traffic, creative services, and digital teams to ensure seamless campaign delivery.
Customer Service and Dining Specialist
RZ Restaurants
08.2023 - 08.2024
- Delivered exceptional, high-end dining experiences in diverse, fast-paced environments, ensuring customer satisfaction across four premium restaurants under the RZ Groups brand.
- Demonstrated a deep understanding of fine dining etiquette, product knowledge, and wine pairings to provide expert recommendations to guests, enhancing their overall dining experience.
- Managed customer inquiries, concerns, and special requests with professionalism, ensuring the highest level of service and prompt resolution of issues.
- Collaborated closely with kitchen and management teams to ensure seamless coordination and timely service, optimizing table turnover and enhancing customer satisfaction.
- Trained and mentored new staff members, fostering a positive, team-oriented environment while maintaining company standards of service excellence.
Car Salesperson
Bill Talley Ford
11.2020 - 03.2021
- Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot.
- Assist customers in selecting a vehicle by asking questions and listening carefully to their responses.
- The ability to communicate orally and to persuade people, time management, and teamwork.
- Cultivated strong relationships with clients, resulting in numerous referrals and repeat customers.
Field Operations Specialist – COVID-19 Testing
GENETWORx
03.2020 - 11.2020
- Conducted on-site COVID-19 testing for high-level executives, key personnel, and essential workers across the East Coast to ensure safe resumption of business operations in various industries.
- Administered nasal swab, blood (phlebotomy), and temperature tests, maintaining rigorous safety protocols and handling all testing materials with precision.
- Ensured proper documentation and accurate tracking of all test results, securely storing and transporting samples in cold storage containers to the Richmond headquarters for analysis.
- Traveled weekly to different cities, coordinating and scheduling appointments to accommodate executives and essential employees in various industries, including finance, healthcare, and government.
- Maintained the highest standards of professionalism and confidentiality while interacting with C-suite executives and high-profile individuals, ensuring smooth, efficient, and discreet testing operations.
Contractor's Apprentice
B&P Contracting
04.2018 - 08.2020
- Responsible for providing all material, labor, equipment, and services necessary for construction of the project.
- Some services include: painting houses, staining decks, building decks, home demolition, mold removal, customizing back-splashes, installed cabinets and kitchen appliances, lined crawl spaces, laid piping, installed electrical outlets, and much more.
- Assisted in maintaining accurate project documentation, including progress reports and budget updates, to keep all parties informed throughout the project lifecycle.
Education
BBA - Business Management
Waynesburg University
Waynesburg, PA05.2024
Skills
- Relationship Building
- Negotiation
- Teamwork
- Prospecting
- Interpersonal Skills
- Problem Solving
- Time Management
- Adaptability
Timeline
Sales and Marketing Specialist
WRLH FOX35
03.2026 - Current
Account Executive
WAVY-TV10
03.2024 - 02.2026
Customer Service and Dining Specialist
RZ Restaurants
08.2023 - 08.2024
Car Salesperson
Bill Talley Ford
11.2020 - 03.2021
Field Operations Specialist – COVID-19 Testing
GENETWORx
03.2020 - 11.2020
Contractor's Apprentice
B&P Contracting
04.2018 - 08.2020
BBA - Business Management
Waynesburg University