Summary
Overview
Work History
Education
Skills
Websites
Timeline
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LaShauna House

Data Analyst
Newport News,VA

Summary

Data-driven professional with a proven ability to turn complex analytics into clear, actionable insights. Leveraging a strong background in digital marketing and expertise in GA4 and Google Looker Studio, I am eager to excel as a data analyst. I successfully managed a company-wide GA4 migration across 300+ franchise locations, demonstrating my capacity to lead large-scale data projects. Passionate about using data to inform strategic decisions, I excel at creating accessible and impactful visualizations and reports. A continuous learner committed to professional growth, I bring analytical skills and practical experience to every project.

Overview

5
5
years of professional experience

Work History

DIGITAL MARKETING ANALYST

Neighborly
03.2023 - Current
  • Leveraged tools like Google Analytics, SEMrush, and Google Looker Studio to analyze user behavior, build custom dashboards, and provide real-time, actionable insights that guided strategic decision-making, and improved user experience.
  • Executed pre-launch quality assurance and technical cleanup for 98 new franchise websites, ensuring a flawless user experience, and providing foundational support for new business owners.
  • Stayed up to date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Developed keyword lists and optimized website content, driving higher rankings in search engine results pages.
  • Initiated market research studies and analyzed findings.
  • Contributed to a 25% increase in brand system sales, helping the company surpass its annual growth target by a margin of 19%.

BUSINESS OFFICE ASSOCIATE

Heartland Dental
05.2022 - 02.2023
  • Engaged with customers to build business relationships.
  • Managed all patient financial activities, including providing detailed insurance coverage information, and financial planning assistance for high-cost procedures.
  • Streamlined front-office operations by improving patient intake and billing processes, resulting in a more efficient workflow.
  • Maintained meticulous records of all contracts, invoices, and payments, while actively listening to patient concerns to resolve problems and ensure satisfaction.
  • Evaluated the competitive landscape regularly to inform strategic planning decisions, leading to sustained business growth in dynamic markets.

FRONT DESK & BILLING ASSISTANT

The Psychotherapy Center
02.2021 - 04.2022
  • Developed efficient procedures for streamlining billing operations.
  • Communicated with insurance companies to research data discrepancies, resolve errors, and improve claim accuracy.
  • Analyzed account aging information for timely payments.
  • Verified the accuracy of accounts payable payments, resulting in an 80% reduction in payment errors and check reissues.

Education

Associate in Science (A.S.) - Medical Administration

Bryant & Stratton College
Orchard Park, NY

Skills

  • SQL

  • Google Analytics (GA4)

  • Market research and analysis

  • Google Looker Studio

  • Microsoft Excel

  • Problem-solving

  • Project leadership

  • Search engine optimization (SEO)

  • CRM management

  • Quality Assurance

  • Strategic planning

Timeline

DIGITAL MARKETING ANALYST

Neighborly
03.2023 - Current

BUSINESS OFFICE ASSOCIATE

Heartland Dental
05.2022 - 02.2023

FRONT DESK & BILLING ASSISTANT

The Psychotherapy Center
02.2021 - 04.2022

Associate in Science (A.S.) - Medical Administration

Bryant & Stratton College

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LaShauna HouseData Analyst