Lashawna Westmoreland
Reston,VA
Summary
I am committed to driving impactful marketing results. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Atlas Network
02.2023 - Current
- Generated $20,000 in donations through end-of-quarter campaigns by strategically leveraging social media and email marketing efforts.
- Increased email subscribers by 40%, implementing targeted campaigns and optimized sign-up processes.
- Manage monthly budget of $70,000 for paid advertising campaigns, achieving return on ad spend.
- Implemented content offers in ad campaigns on Facebook and Instagram, leveraging Google Analytics data to track and optimize subscriber growth and enhance brand visibility.
Content Marketing Manager
Cater2.me
01.2022 - 02.2023
- Maximized ROI by optimizing paid acquisition on Google, Facebook, and industry newsletters, resulting in increased conversions by 40%
- Produced and published weekly SEO-optimized blog posts that increased website traffic by 25%
- Boosted social media following by 30% through targeted content creation and engagement tactics
- Designed white paper ads for social media campaigns that generated 500+ email leads.
Social Media Coordinator
Freelance
03.2020 - 01.2022
- Grew Instagram following by 10,000+ through targeted engagement and influencer partnerships.
- Curated monthly content calendars for social media platforms, increasing engagement by 20%.
- Developed relationships with influencers and partners to increase brand awareness
Sales Lead
Malia Mills
02.2019 - 03.2020
- Handled E-commerce sales on Shopify and assisted client needs
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue
Sales Specialist
Lord And Taylor
02.2016 - 02.2018
- Ranked as #1 sales specialist (out of 15) and generated $1 million in sales revenue
- Used cross-selling techniques to upsell and meet sales goals
- Developed client relationships by e-mail follow-up
Assistant Fashion Editor
ELLE Magazine
05.2015 - 08.2015
- Created mood boards and coordinated with editors to keep track of photo credits
- Performed market research, stayed up-to-date with fashion trends and assisted on set
- Build and maintained professional relationships with showrooms and PR companies
Education
Bachelor of Professional Studies - Business Management Fashion Merchandising
Cazenovia College
Cazenovia, NY05.2016
Skills
- Paid Ads (Facebook, Instagram, Linkedin)
- Email Marketing
- Copywriting
- A/B testing, audience segmentation
- Google Analytics
- SEO/SEM
Certification
- Google Digital Garage- The Fundamentals of Digital Marketing
- Udemy- Complete SEO Training + SEO for Wordpress Websites.
Timeline
Digital Marketing Manager
Atlas Network
02.2023 - Current
Content Marketing Manager
Cater2.me
01.2022 - 02.2023
Social Media Coordinator
Freelance
03.2020 - 01.2022
Sales Lead
Malia Mills
02.2019 - 03.2020
Sales Specialist
Lord And Taylor
02.2016 - 02.2018
Assistant Fashion Editor
ELLE Magazine
05.2015 - 08.2015
Bachelor of Professional Studies - Business Management Fashion Merchandising
Cazenovia College
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