Lashawna Westmoreland
Reston,VA
Summary
I am committed to driving impactful marketing results. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Atlas Network
Arlington, VA
02.2023 - Current
- Generated $20,000 in donations through end-of-quarter campaigns by strategically leveraging social media and email marketing efforts.
- Increased email subscribers by 40%, implementing targeted campaigns and optimized sign-up processes.
- Manage monthly budget of $70,000 for paid advertising campaigns, achieving return on ad spend.
- Implemented content offers in ad campaigns on Facebook and Instagram, leveraging Google Analytics data to track and optimize subscriber growth and enhance brand visibility.
Content Marketing Manager
Cater2.me
New York, NY
01.2022 - 02.2023
- Maximized ROI by optimizing paid acquisition on Google, Facebook, and industry newsletters, resulting in increased conversions by 40%
- Produced and published weekly SEO-optimized blog posts that increased website traffic by 25%
- Boosted social media following by 30% through targeted content creation and engagement tactics
- Designed white paper ads for social media campaigns that generated 500+ email leads.
Social Media Coordinator
Freelance
New York
03.2020 - 01.2022
- Grew Instagram following by 10,000+ through targeted engagement and influencer partnerships.
- Curated monthly content calendars for social media platforms, increasing engagement by 20%.
- Developed relationships with influencers and partners to increase brand awareness
Sales Lead
Malia Mills
New York
02.2019 - 03.2020
- Handled E-commerce sales on Shopify and assisted client needs
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue
Sales Specialist
Lord And Taylor
02.2016 - 02.2018
- Ranked as #1 sales specialist (out of 15) and generated $1 million in sales revenue
- Used cross-selling techniques to upsell and meet sales goals
- Developed client relationships by e-mail follow-up
Assistant Fashion Editor
ELLE Magazine
05.2015 - 08.2015
- Created mood boards and coordinated with editors to keep track of photo credits
- Performed market research, stayed up-to-date with fashion trends and assisted on set
- Build and maintained professional relationships with showrooms and PR companies
Education
Bachelor of Professional Studies - Business Management Fashion Merchandising
Cazenovia College
Cazenovia, NY05.2016
Skills
- Paid Ads (Facebook, Instagram, Linkedin)
- Email Marketing
- Copywriting
- A/B testing, audience segmentation
- Google Analytics
- SEO/SEM
Certification
- Google Digital Garage- The Fundamentals of Digital Marketing
- Udemy- Complete SEO Training + SEO for Wordpress Websites.
Timeline
Digital Marketing Manager
Atlas Network
02.2023 - Current
Content Marketing Manager
Cater2.me
01.2022 - 02.2023
Social Media Coordinator
Freelance
03.2020 - 01.2022
Sales Lead
Malia Mills
02.2019 - 03.2020
Sales Specialist
Lord And Taylor
02.2016 - 02.2018
Assistant Fashion Editor
ELLE Magazine
05.2015 - 08.2015
Bachelor of Professional Studies - Business Management Fashion Merchandising
Cazenovia College