Laura Colombo
Venegono Superiore
Summary
Dynamic Senior Marketing Manager with nearly 30 years of experience in luxury industries, particularly high-en furniture with a proven track record at Knoll International Spa, showcasing expertise in strategic planning and cross-functional collaboration. Excelled in elevating brand presence through innovative marketing campaigns and strategic media planning, achieving significant brand growth. Skilled in mentoring teams and leveraging competitive analysis for data-driven decisions, demonstrating leadership and creative direction.
Overview
35
35
years of professional experience
Work History
Senior Marketing Manager
Knoll International Spa
06.2024 - Current
- Lead international marketing for wholesale, focusing on strategic collaboration with PR, brand management, visual communication, and editorial content.
- Developed and executed innovative marketing strategies that resulted in significant brand growth and enhanced customer engagement.
- Fostered relationships with key stakeholders to align marketing initiatives with corporate goals.
- Leveraged data insights to develop targeted marketing initiatives.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
- Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
- Mentored junior staff members on best practices for marketing strategy development and execution.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
Brand Marketing Manager, Europe
Knoll International Spa
10.2021 - 06.2024
- Managed marketing strategies for luxury furniture lines
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Fostered long-lasting relationships with industry partners leading to fruitful collaborations and co-branded initiatives in the future.
- Coordinated product launches
- Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
- Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
- Established strong relationships with media outlets, securing valuable earned media placements for the brand at minimal cost.
- Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.
- Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
European Product and Communication Manager
Knoll International Spa
06.1998 - 10.2021
- Collaborated with cross-functional teams on integrated marketing campaigns for successful product launches.
- Organized successful events such as conferences and product launches that contributed to increased brand recognition and customer loyalty.
- Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Developed training materials to educate staff about effective communication practices both internally and externally.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Led cross-functional teams to streamline internal communications, improving organizational efficiency.
- Created customized marketing materials to increase product awareness.
Trade Marketing Specialist
Guerlain Spa
01.1995 - 06.1998
- Developed engaging sales tools and collateral materials to support retailer efforts in promoting the brand and driving consumer interest.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Raised brand awareness by organizing impactful trade shows, exhibitions, and consumer events.
- Implemented comprehensive reporting systems to track performance indicators of trade marketing initiatives, allowing for continuous improvement of tactics.
Trade Marketing Assistant
Knoll Interntional Spa
10.1989 - 12.1994
- Successfully managed multiple projects simultaneously while adhering to strict deadlines, ensuring all trade marketing activities were executed on time and within budget.
- Generated reports to support development and implementation of marketing plans.
- Collaborated with sales team to develop effective pricing strategies for products, resulting in increased market share.
- Provided support during industry events such as trade shows, maximizing brand exposure and networking opportunities.
- Created customized marketing materials to increase product awareness.
- Created and distributed surveys for data collection and analysis.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Assist the European Marketing Controller
- Manage the Marketing Material and Literature distribution
Education
Marketing And Sales
Marketing And Sales Course
Milan, Italy 06-1989
High School Diploma -
Liceo Linguistico - Arcivescovile
Tradate, Italy06-1988
Skills
- Marketing Leadership
- Strategic Planning
- Media Planning
- Content Strategy
- Cross-Functional Collaboration
- Budget Oversight
- Competitive analysis
- Advertising Campaigns
- International Marketing
- Marketing campaign development
- Brand Promotion
- Creative Direction
Timeline
Senior Marketing Manager
Knoll International Spa
06.2024 - Current
Brand Marketing Manager, Europe
Knoll International Spa
10.2021 - 06.2024
European Product and Communication Manager
Knoll International Spa
06.1998 - 10.2021
Trade Marketing Specialist
Guerlain Spa
01.1995 - 06.1998
Trade Marketing Assistant
Knoll Interntional Spa
10.1989 - 12.1994
Marketing And Sales
Marketing And Sales Course
High School Diploma -
Liceo Linguistico - Arcivescovile
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