Laura Hurley Watts
Suffolk
Summary
Experienced with building and maintaining client relationships to drive craft beer sales. Utilizes deep product knowledge and market insights to enhance customer engagement and satisfaction. Track record of achieving sales targets through strategic planning and effective communication.
Overview
12
12
years of professional experience
Work History
Craft Beer Sales Representative
Pretty Ugly
12.2022 - Current
- Streamlined sales processes by implementing efficient route planning and time management techniques.
- Collaborated with brewery partners to create customized sales programs, resulting in increased account penetration.
- Expanded distribution reach by cultivating partnerships with local bars, restaurants, grocery stores and specialty retailers across assigned territory.
- Achieved territory growth objectives with a focus on driving both volume and revenue generation.
- Boosted market share by identifying and targeting new business opportunities within the territory.
Craft Beer Sales Representative
Hop and Wine
02.2020 - 12.2022
- Boosted market share by identifying and targeting new business opportunities within the territory.
- Strengthened distributor relationships by effectively communicating sales goals, inventory needs, and market trends to ensure optimal product placement.
- Delivered exceptional customer service by promptly addressing client inquiries, resolving concerns, and providing market insights to drive sales growth.
- Increased sales volume by developing and maintaining strong relationships with key accounts in the craft beer industry.
Department Manager
Dillard's
03.2019 - 02.2020
- Daily training with employees to improve sales skills and helping customers with a variety of questions and concerns
- Delegating task for employees to do throughout day to day
- Oversee training requirements on existing and new material for comprehension and effectiveness
- Complete daily merchandising for multiple departments and restocking products
- Placing orders with vendors for new and replacement merchandise
- Documenting daily sales and quotas to improve profit
Store Manager
Sunglasses Hut
03.2018 - 03.2019
- Created interactive training guides to demonstrate ways to sell products to customers while creating a personal experience
- Develop documentation to support internal and external company roles
- Oversee training requirements on existing and new material for comprehension and effectiveness
- Placing orders for new merchandise while documenting what's selling and not selling
- Completing daily merchandising and restocking products
Store Manager
Verizon The Wireless Center
02.2017 - 03.2018
- Plan and Designed training materials for new hires, existing employees, and management in training on ordering and quoting processes
- Develop documentation to support internal and external company roles
- Oversee training requirements on existing and new material for comprehension and effectiveness
- Demonstrated outstanding verbal and written communication and leadership skills to effectively resolve training challenges while promoting a positive learning environment
- Responsible for motivating employees and team performance to carryout daily task, and refresh new merchandise
- Managing and fulfilling purchase orders
- Maintain store presentation by completing planogram while merchandising, giving great customer service, promoting the brand, and selling multiple products
Assistant Manager
Comserve Wireless
06.2016 - 02.2017
- Supervised employees to carryout daily task and quotas
- Planned daily operations to insure all employees and recruits were trained on new and upcoming trends
- Maintained store presentation by completing planogram while merchandising, delivering great customer service, complete data entry, promote the brand, and selling products to fit customers needs
- Calling and networking with new and existing customers to make recommendations based on their needs
- Developed different ways to gain business accounts
- As well as up-selling customers on home communicative devices and mobile opportunities
- Exceeded sales quotas every month since date of hire
Administrator
Remax
05.2013 - 06.2016
- Responsible for marketing new leads and maintaining listings to promote the brand
- Maintain store front presentation by implementing new advertisement approaches and delivering great customer service
- Completed data entry by being the liaison for customer's needs in person and through the phone
- Calling and networking with new and existing customers to make recommendations based on their needs
Education
Thomas Nelson Community College
Hampton, VASkills
- Merchandising strategies
- Teamwork
- Professionalism
- Territory management
- Sales strategy development
- Problem-solving
- Excellent customer service
- Excellent communication
Timeline
Craft Beer Sales Representative
Pretty Ugly
12.2022 - Current
Craft Beer Sales Representative
Hop and Wine
02.2020 - 12.2022
Department Manager
Dillard's
03.2019 - 02.2020
Store Manager
Sunglasses Hut
03.2018 - 03.2019
Store Manager
Verizon The Wireless Center
02.2017 - 03.2018
Assistant Manager
Comserve Wireless
06.2016 - 02.2017
Administrator
Remax
05.2013 - 06.2016
Thomas Nelson Community College
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