Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Laurence Morreale

Richmond

Summary

I am a versatile and multilingual professional with a history of success in sales, event planning, and campaign management. A self-starter with a positive attitude, who accomplishes every task at hand with a smile. A true leader whose focus is on creating incredible client experiences and empowering others to be successful.

Overview

5
5
years of professional experience

Work History

Social Media Manager

Star City Behavioral Health
Richmond, VA
03.2025 - Current
  • Developed and executed comprehensive social media strategies to enhance brand awareness and engagement.
  • Managed content calendars across multiple platforms, ensuring timely and relevant postings.
  • Analyzed social media metrics to refine strategies and improve audience targeting.
  • Collaborated with cross-functional teams to align messaging and branding initiatives.
  • Increased client base by 25% over a 6 month, targeted campaign via Meta, TikTok, & LinkedIn.

Sales Lead

Maison de Krewe
11.2023 - 11.2024
  • Designed and implemented customer experience strategies, fostering a client-centric approach, collaboration, and the integration of diverse perspectives.
  • Increased overall store sales by 33% across Q4, Q1, and Q2 through strategic planning, data analysis, and profitability-driven initiatives.
  • Generated over $250,000 in revenue and secured a top 5% ranking among sales leaders company-wide by engaging clients proactively and organizing innovative events such as meet-and-greet/book signing with Star Harvey, brand collaborations with Leica, and wine tastings to attract new clientele.
  • Promoted brand identity through alignment of store operations with company policies and values while employing creative techniques to ensure visual compliance with corporate standards.
  • Strengthened team dynamics by supervising music selection, organizing team-building activities, and supporting employee training efforts to enhance workplace culture.
  • Supported operational efficiency through active involvement in onboarding and mentoring new hires while maintaining high standards for customer service delivery.

Brand Ambassador

Vida Events
01.2022 - 08.2023
  • Conducted research and provided recommendations for account-specific brand strategies, ensuring alignment with industry trends and best practices.
  • Communicated developments in market trends, brand insights, and consumer behaviors to facilitate informed decision-making within the organization.
  • Designed and executed 30-60-90 day sales plans to acquire new brand business across the designated territory.
  • Monitored account performance and implemented solution-driven actions to address challenges and improve outcomes.
  • Participated in strategic briefing sessions, offering ongoing feedback on execution effectiveness and program impact.
  • Increased consumer sales by 39% from Q1 to Q2 through relationship-building efforts with key accounts.

Corporate Sales

GWI
09.2022 - 04.2023
  • Facilitated meetings between C-level executives and the research team by organizing free trials, showcasing GWI’s consumer insights research technology to potential corporate clients.
  • Conducted outreach to expand client base, establishing connections with major corporate clients including COSTCO, Hy-Vee, H-E-B, HUNGRY, GoPuff, and Saks 5th Avenue.
  • Contributed to team success through participation in weekly sales meetings, providing effective outreach strategies, coaching sessions, feedback delivery, and role-play exercises.
  • Designed pitches and implemented email outreach campaigns utilizing LinkedIn Sales Navigator tools to achieve a 25% increase in response rates.
  • Consistently ranked among top sales leaders in Q1 by applying refined outreach strategies and cultivating strong professional relationships with prospects.
  • Supported business development efforts through market research and strategic use of online resources to identify opportunities for growth.

Campaign Manager Contractor

Field Strategies
07.2021 - 11.2021
  • Collaborated with community organizations, city councils, communication teams, and marketing teams to coordinate and manage campaigns addressing major state policy issues.
  • Directed the planning and execution of campaigns from initiation to peak periods, ensuring efficient daily communication and senior-level cross-department updates.
  • Oversaw the creation of campaign materials, conducted research, and managed budgets to ensure timely delivery of essential resources.
  • Developed risk monitoring mechanisms and performance metrics to assess campaign effectiveness and identify challenges proactively.
  • Provided guidance on campaign best practices across divisions, including early-stage support, tools optimization, and overlap management for campaigns in different regions.
  • Enhanced team capacity through coaching on campaigning techniques and strategies tailored to complex multi-regional efforts.

Education

Bachelor of Arts -

Clark Atlanta University
08.2018

Language Proficiency Certificate - undefined

Middlebury Arabic Summer Language Program
08.2017

Skills

  • Content development
  • Problem-solving
  • Market research
  • Search engine optimization (SEO)

Languages

Spanish
Limited Working
Arabic
Professional Working

Timeline

Social Media Manager

Star City Behavioral Health
03.2025 - Current

Sales Lead

Maison de Krewe
11.2023 - 11.2024

Corporate Sales

GWI
09.2022 - 04.2023

Brand Ambassador

Vida Events
01.2022 - 08.2023

Campaign Manager Contractor

Field Strategies
07.2021 - 11.2021

Language Proficiency Certificate - undefined

Middlebury Arabic Summer Language Program

Bachelor of Arts -

Clark Atlanta University
Laurence Morreale