Laurence Morreale
Richmond
Summary
I am a versatile and multilingual professional with a history of success in sales, event planning, and campaign management. A self-starter with a positive attitude, who accomplishes every task at hand with a smile. A true leader whose focus is on creating incredible client experiences and empowering others to be successful.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Star City Behavioral Health
Richmond, VA
03.2025 - Current
- Developed and executed comprehensive social media strategies to enhance brand awareness and engagement.
- Managed content calendars across multiple platforms, ensuring timely and relevant postings.
- Analyzed social media metrics to refine strategies and improve audience targeting.
- Collaborated with cross-functional teams to align messaging and branding initiatives.
- Increased client base by 25% over a 6 month, targeted campaign via Meta, TikTok, & LinkedIn.
Sales Lead
Maison de Krewe
11.2023 - 11.2024
- Designed and implemented customer experience strategies, fostering a client-centric approach, collaboration, and the integration of diverse perspectives.
- Increased overall store sales by 33% across Q4, Q1, and Q2 through strategic planning, data analysis, and profitability-driven initiatives.
- Generated over $250,000 in revenue and secured a top 5% ranking among sales leaders company-wide by engaging clients proactively and organizing innovative events such as meet-and-greet/book signing with Star Harvey, brand collaborations with Leica, and wine tastings to attract new clientele.
- Promoted brand identity through alignment of store operations with company policies and values while employing creative techniques to ensure visual compliance with corporate standards.
- Strengthened team dynamics by supervising music selection, organizing team-building activities, and supporting employee training efforts to enhance workplace culture.
- Supported operational efficiency through active involvement in onboarding and mentoring new hires while maintaining high standards for customer service delivery.
Brand Ambassador
Vida Events
01.2022 - 08.2023
- Conducted research and provided recommendations for account-specific brand strategies, ensuring alignment with industry trends and best practices.
- Communicated developments in market trends, brand insights, and consumer behaviors to facilitate informed decision-making within the organization.
- Designed and executed 30-60-90 day sales plans to acquire new brand business across the designated territory.
- Monitored account performance and implemented solution-driven actions to address challenges and improve outcomes.
- Participated in strategic briefing sessions, offering ongoing feedback on execution effectiveness and program impact.
- Increased consumer sales by 39% from Q1 to Q2 through relationship-building efforts with key accounts.
Corporate Sales
GWI
09.2022 - 04.2023
- Facilitated meetings between C-level executives and the research team by organizing free trials, showcasing GWI’s consumer insights research technology to potential corporate clients.
- Conducted outreach to expand client base, establishing connections with major corporate clients including COSTCO, Hy-Vee, H-E-B, HUNGRY, GoPuff, and Saks 5th Avenue.
- Contributed to team success through participation in weekly sales meetings, providing effective outreach strategies, coaching sessions, feedback delivery, and role-play exercises.
- Designed pitches and implemented email outreach campaigns utilizing LinkedIn Sales Navigator tools to achieve a 25% increase in response rates.
- Consistently ranked among top sales leaders in Q1 by applying refined outreach strategies and cultivating strong professional relationships with prospects.
- Supported business development efforts through market research and strategic use of online resources to identify opportunities for growth.
Campaign Manager Contractor
Field Strategies
07.2021 - 11.2021
- Collaborated with community organizations, city councils, communication teams, and marketing teams to coordinate and manage campaigns addressing major state policy issues.
- Directed the planning and execution of campaigns from initiation to peak periods, ensuring efficient daily communication and senior-level cross-department updates.
- Oversaw the creation of campaign materials, conducted research, and managed budgets to ensure timely delivery of essential resources.
- Developed risk monitoring mechanisms and performance metrics to assess campaign effectiveness and identify challenges proactively.
- Provided guidance on campaign best practices across divisions, including early-stage support, tools optimization, and overlap management for campaigns in different regions.
- Enhanced team capacity through coaching on campaigning techniques and strategies tailored to complex multi-regional efforts.
Education
Bachelor of Arts -
Clark Atlanta University
08.2018
Language Proficiency Certificate - undefined
Middlebury Arabic Summer Language Program
08.2017
Skills
- Content development
- Problem-solving
- Market research
- Search engine optimization (SEO)
Languages
Spanish
Limited Working
Arabic
Professional Working
Timeline
Social Media Manager
Star City Behavioral Health
03.2025 - Current
Sales Lead
Maison de Krewe
11.2023 - 11.2024
Corporate Sales
GWI
09.2022 - 04.2023
Brand Ambassador
Vida Events
01.2022 - 08.2023
Campaign Manager Contractor
Field Strategies
07.2021 - 11.2021
Language Proficiency Certificate - undefined
Middlebury Arabic Summer Language Program
Bachelor of Arts -
Clark Atlanta University