Summary
Overview
Work History
Education
Skills
Timeline
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Leah Wallace

Virginia Beach

Summary

Creative business owner with exceptional background spent in professional networking. Proven leader with engaging demeanor and success working in most demanding environments. Experienced with strategic sales planning, dynamic marketing strategies, and team leadership. Utilizes comprehensive market analysis to drive revenue and brand recognition. Track record of fostering team collaboration and achieving measurable success in competitive markets.

Overview

17
17
years of professional experience

Work History

Co-Owner

The Studio Hampton Roads
02.2018 - Current
  • Promote business via social media to generate leads and maximize brand identity.
  • Study market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
  • Oversee business budget planning and administration, accounting functions, purchasing and payroll to handle financial needs.
  • Apply performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Use business software packages to maintain files and administrative records.
  • Coach and mentor clients through effective recruitment, hiring and goal setting methods.
  • Increased brand awareness by developing and executing marketing campaigns.
  • Developed an integrated digital marketing strategy that effectively leveraged SEO, SEM, email marketing, and social media advertising tactics to drive traffic and sales leads.

Owner

Leah Ariel Photography
07.2011 - Current
  • Create & manage client social media campaigns and posts to promote products & services and improve brand appeal.
  • Monitor client's online presence of company's brand to engage with users and strengthen customer relationships.
  • Develop client marketing content such as blogs, promotional materials and advertisements for social media.
  • Improve client's page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Manage day-to-day business operations, including accounting, finance, HR, marketing and public relations.
  • Develop business plan, processes and procedures to provide superior photography & marketing services to customers.
  • Consult with customers to assess needs and propose optimal solutions.
  • Photograph high-quality images for various print and digital projects.
  • Set up lighting, prepared sweeps and organized area for photography sessions.
  • Plan and prepare for all on-location and studio shoots.
  • Use Adobe Photoshop to complete advanced image editing such as retouching skin tones and improving lighting and color.
  • Devised marketing strategy incorporating social media content and online marketing campaigns to increase awareness and engagement.

Chapter Success Coach

BNI CORE
06.2021 - 06.2022
  • Apply strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Utilize standard operating procedures, effective resource management, communication and procedures.
  • Provide supportive link between members and CORE.
  • Engage with members to effectively build rapport and lasting relationships.
  • Assist members with correcting account, service and system issues by educating on required forms and technical processes.
  • Follow up with customers about resolved issues to maintain high standards of customer service.
  • Develop highly empathetic member relationships and earn reputation for exceeding service standard goals.
  • Implement employee incentive programs to promote positive work culture and increase retention.
  • Develop new strategies for customer retention activities.
  • Support new members by facilitating connections with established participants and smooth integration into activities.
  • Cultivate loyal member base through events and promotion of members-only services.
  • Provide positive first impressions to welcome existing, new and potential customers.
  • Growing memberships by applying proactive management strategies and enhancing chapter growth training.

Manager

BNI Southeastern VA
07.2011 - 05.2021
  • Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
  • Planned sequence of operations and established schedule.
  • Collaborated with internal teams to streamline operations.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Coordinated with social media, public relations and other teams to execute service introductions.
  • Managed all internal, external and crisis communications.
  • Identified customer needs through market research and analysis.
  • Arranged events by overseeing logistics, budgets, venue selection and activity planning.
  • Oversaw onboarding and mentorship, planned and executed meetings and developed project documentation.

911 Telecommunicator

City Of Virginia Beach
08.2008 - 07.2011
  • Received public emergency and non-emergency calls and supervised response prioritization in order to effectively dispatch official units such as police, fire and EMS while tracking data in real-time environments.
  • Supervised work of training employees to keep on task for timely completion.
  • Completed appropriate forms and radio announcements for police department needs such as BOLO requests.

Education

Bachelor of Arts - Marketing

Carolina University
Winston-Salem, NC
05-2025

Skills

  • Professional networking
  • Online marketing strategies
  • Organizational strategy development
  • Strategic project planning
  • Creative content production
  • Analytical SEO strategies
  • Brand management
  • CRM system administration
  • Campaign strategy development
  • Strategic business planning
  • Effective communications management
  • Sales expertise
  • Content marketing

Timeline

Chapter Success Coach

BNI CORE
06.2021 - 06.2022

Co-Owner

The Studio Hampton Roads
02.2018 - Current

Owner

Leah Ariel Photography
07.2011 - Current

Manager

BNI Southeastern VA
07.2011 - 05.2021

911 Telecommunicator

City Of Virginia Beach
08.2008 - 07.2011

Bachelor of Arts - Marketing

Carolina University

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