LINDSAY DENIETOLIS

Clients: Bristol Meyers Squibb and Takeda Pharmaceutical

• Shape the external narrative and market-facing strategy for major healthcare brands, ensuring communications, commercial strategy, and scientific storytelling are fully integrated and aligned with business objectives.
• Serve as a senior architect of engagement strategies that strengthen stakeholder relationships—HCPs, patients, advocates, policymakers, and payers—across the healthcare ecosystem.
• Lead development of thought leadership platforms and messaging architectures that elevate client visibility and influence within competitive landscapes.
• Drive insights-driven communications that enhance organizational reputation, support market development, and inform long-term investment and growth decisions.

SENIOR ACCOUNT SUPERVISOR JAN 2024 - OCT 2025

Client: Johnson & Johnson; Lead, GU cancers and hematologic malignancies

• Expanded the GU oncology business from $500,000 to $1.7 million in one year by deepening strategic partnerships, elevating the value of our communications work, and aligning narratives with broader organizational priorities—directly strengthening revenue growth, enhancing external visibility, and enabling expanded engagement opportunities
• Lead integrated communications strategy across multiple oncology disease areas, guiding global narrative development that strengthens scientific leadership, informs stakeholder engagement, and supports enterprise-wide priorities
• Serve as a senior strategic advisor to executive clients, shaping external communications around major data readouts, regulatory milestones, and portfolio-level storytelling, ensuring alignment with organizational goals and reputational considerations
• Oversee multi-channel communications campaigns—including media relations, HCP engagement, digital content, social strategy, and internal communications—ensuring message coherence across global platforms and channels
• Direct cross-agency and cross-functional teams through complex, time-sensitive communications planning, including high-visibility regulatory events, public disclosures, and issues management
• Lead external engagement and stakeholder coordination at global medical congresses (ASCO, ESMO, AUA, EHA, ASH), aligning scientific, policy, corporate, and marketing partners around unified communications objectives
• Serve as a trusted advisor to senior clients, ensuring scientific rigor, message consistency, and alignment with business objectives across a highly matrixed organization
• Manage and mentor diverse teams, fostering a collaborative, mission-driven culture focused on excellence, accountability, and high-impact execution
• Oversee above-brand and disease education initiatives that elevate portfolio leadership, strengthen advocacy networks, and create new partnership and development pathways

Clients: Lead, Intuitive Surgical, Takeda Pharmaceutical, Speak Up for COPD, SAGE Therapeutics

• Oversee account management for global pharmaceutical, advocacy organizations, and MedTech clients with annual budgets totaling $3M+. Manage project lifecycles, develop communication strategies, ensure error-free deliverables, and drive alignment with client goals.
• Effectively spearhead the strategic planning for FDA milestones, overseeing the development of product communication materials of four (4) FDA approvals and two (2) 510(k) clearances.
• Manage project budgets ranging from $500,000 to $2 million per year, consistently achieving cost savings through meticulous planning, resource allocation, and financial analysis. Implemented robust tracking mechanisms to ensure projects remained on budget and reported regularly to stakeholders on financial performance.

Client: Horizon Therapeutics; Lead, NMOSD and Uplizna

• Led strategic account management for a global pharmaceutical client in rare diseases
• Developed, oversaw, and maintained internal and external corporate communications, ensuring message consistency and reflecting client values. Innovated marketing strategies for disease awareness and treatment recognition.
• Spearheaded senior communications management for a global pharmaceutical client in the rare disease space with a $1.6M annual budget.
• Directed disease awareness campaigns, regulatory messaging, and news announcements. Fostered media interest in patient narratives and disease awareness, overseeing project timelines and escalating issues to VP.

• Led district-wide communications for high-profile transportation projects, crafting external messaging through news releases, fact sheets, brochures, newsletters, and web content. Strategically orchestrated ribbon-cutting and groundbreaking events, managing logistics, invitations, media pitches, speakers, catering, and photography. Oversaw internal publication production, videos, and slideshows while collaborating with subject matter experts and partners.
• Strategized and executed communication plans for infrastructure projects exceeding $167M in cost, shaping public perception. Spearheaded all internal and external communication, guaranteeing message alignment with Agency values. Skillfully crafted press releases, speeches, and articles for contentious infrastructure endeavors, maintaining clarity and accuracy.
• Drove press and public outreach for multi-million-dollar infrastructure projects, ensuring message consistency and accuracy. Developed and managed all internal and external communications, embodying agency values and tone across press releases, speeches, and articles. Assumed role of official spokesperson for Agency, maintaining continuity in communication efforts.

• Directed manuscript submissions, contract negotiations, and media interactions, optimizing company's public image. Elevated media materials and ensured seamless public distribution. Delivered insightful market analysis to align authors and publications with evolving trends.
• Led editorial and production strategies, guiding young adult fantasy publications to top Amazon rankings. Orchestrated communication plans for authors, amplifying their work in #1 ranked categories. Pioneered innovative digital remarketing campaigns, driving exponential growth in readership.
• Evaluated and refined written content, forging unity in voice and eliminating narrative challenges. Cultivated collaborative bonds with writers, editors, designers, fostering successful young adult novel releases. Established efficient project workflows, enhancing productivity and meeting strict deadlines.

Clients: Serving Seniors, Forecast 3D, Catva CBD, Cativa Health

• Developed comprehensive scopes of work (SOW) for projects, ensuring clear and well-defined objectives, deliverables, timelines, and budgets.
• Thoroughly analyze project requirements, collaborate with cross-functional teams and stakeholders, and align SOWs with organizational goals to provide a solid foundation for successful project execution.
• Oversaw agency operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met.
• Established a high-performing team of communication specialists through the implementation of a client growth strategy, resulting in a 50% expansion of the client list and workload.

Clients: LiveRamp, KLA, SmartDrive, SCAN Health Plan, Spireon, LoadSmart

• Managed financial aspects of projects, including budgeting, forecasting, and cost analysis. Demonstrated ability to make informed financial decisions, optimize resource allocation, and ensure projects remain on budget while delivering high-quality results. Implemented financial strategies.
• Developed and execute large-scale strategic communication plans for high-tech clients in the AI/ML and data privacy spaces.
• Simultaneously managed project timelines, resources, and budgets, consistently delivering projects on time and within budget constraints. Utilized advanced budgeting tools and techniques to optimize resource allocation, control costs, and ensure project profitability.

Clients: Umpqua Bank, BrainCorp, Millennium Trust Company, Atria Wealth Solutions

• Directed day-to-day account strategy for pivotal client accounts, initiating from $15K/month retainers. Crafted and enacted extensive strategic communication blueprints for cutting-edge tech clientele. Cultivated, guided, and empowered junior-level staff, fostering media relationships and honing PR techniques.
• Forged high-caliber media connections, securing coverage in esteemed publications like Forbes, TechCrunch, Bloomberg, Business Insider, and TheHill. Fostered corporate brand, image, and identity, cultivating resonance with the media and the public. Connected with corporate representatives, government officials, and community leaders, amplifying awareness of organizational missions and fundraising endeavors.
• Identified target demographics and formulated strategic PR endeavors for precise audience engagement. Cultivated and enhanced industry alliances, augmenting client exposure, magnifying coverage, and optimizing marketing effectiveness. Innovated data-driven strategies to refine campaign precision and enhance overall client success.

• Expanded acquisitions team for operations: author & content procurement, PR, business relationship development, and editorial strategy. Managed $400K budget, and streamlined contracts process for $20K annual savings. Collaborated with sales and marketing teams, produced new product needs, and target goals.
• Negotiated and drafted contracts with a keen focus on ensuring favorable terms, cost savings, and risk mitigation. Skilled to fostering productive relationships with vendors, clients, and partners to secure mutually beneficial agreements while ensuring legal and compliance standards. Successfully negotiated contracts resulting in a 40% increase in publication engagement and 40% in subscriber base.
• Provided concise, constructive editorial feedback for three weekly magazine publications. Pitched content strategies and managed editorial staff meetings. Coordinated tax policy content with editor-in-chief, conducted interviews, and reviewed publication suggestions.
• Proofread, edited, and evaluated final copy for print and digital publication. Delegated and tracked staff and freelance projects, overseeing assignments and deadlines. Worked with graphic artists, photographers, and writers to produce captivating content.

• Oversaw Neuronline editorial content, encompassing JNeurosci materials, career guidance articles, and disease/research awareness pieces. Motivated and guided staff to meet demanding targets within tight deadlines. Evaluated, amended, and approved written content for publication readiness, editing six pieces weekly for enhanced impact.
• Assigned stories, led content development meetings, and reviewed completed narratives to guide concept execution and tone. Created technical and non-technical marketing collateral, presentations, PR campaigns, articles, and newsletters to bolster brand visibility.
• Ensured readiness of written pieces, implementing necessary changes and finalizing versions for publication. Prepared, revised, and edited six content pieces weekly, improving readability and overall impact. Drove brand recognition through strategic development of marketing materials, public relations efforts, and insightful newsletters.

• Developed and executed PR campaigns, liaised with media outlets, crafted compelling press releases, analyzed performance metrics, led crisis communication efforts, and fostered cross-functional collaboration to enhance organization's public image.
• Cultivated relationships with government officials, community leaders, partners, donors, and industry influencers to advocate for policy initiatives, along with promoting society's mission, securing funding for key projects, and expanding the organization's network.
• Managed digital platforms, curating compelling content and coordinating press releases, amplifying the organization's mission and impact. Utilized social media analytics to track engagement and develop strategies for continuous improvement. Crafted persuasive speeches and presentations for key events.