Lisa Deitch Selner
Winchester
Summary
Strategic thinker and writer with a proven track record in developing innovative solutions for complex challenges. Led creative direction for numerous communications and media campaigns annually, driving engagement and impact. Demonstrated ability to craft compelling narratives that resonate with diverse audiences.
Overview
38
38
years of professional experience
Work History
Creative Director, Copy
Moore Digital and Media
Lanham
07.2023 - Current
- Create compelling, error-free messages signed by public figures, including CEOs, retired military officers, physicians, entertainers and athletes.
- Collaborate with strategists, graphic designers and clients to tell stories that engage stakeholders while upholding the organization’s values and reputation.
- As creative director for a client in the Top 15 of Morning Consult’s Most Trusted Nonprofits, I’ve helped the team shape messaging that has delivered double-digit growth against key metrics in 2024 and again in 2025.
- Write and review/edit the work of others to check for accuracy and adherence to the latest best practices and nuances for grammar, punctuation, style and communications.
- Review and refine creative processes and workflows for maximum efficiency and impact.
Vice President, Creative Services
CCAH/MissionWired
Washington
12.2022 - 06.2023
- Supervised a team while managing my own creative workflows.
- Helped strategists brainstorm, develop and execute hundreds of campaigns.
Creative Director
CCAH
Arlington
07.2020 - 12.2022
- Supervised and mentored staff writers while managing my own assignments.
- Developed creative strategy and copy for communications campaigns.
Assoc. Director, Development Writer
Alzheimer's Association
Chicago
01.2018 - 07.2020
- Lead story-teller for Walk to End Alzheimer’s digital campaigns.
- Introduced audience strategies and tactics that helped drive the Development team’s record-breaking, sector-leading growth.
Senior Writer
Alzheimer's Association
Chicago
01.2016 - 01.2018
- Worked at the intersection of brand and development communications.
- Reviewed campaigns to ensure accurate, clear, aligned messaging.
Owner
Lisa Selner Creative
Northern Virginia
12.1997 - 01.2016
- Produced mission-driven campaigns for several of the nation’s most trusted nonprofits.
- Developed long-term business relationships with clients including St. Jude Children's Research Hospital and Mayo Clinic.
Senior Copywriter
Malchow Adams & Hussey
Washington
11.1994 - 12.1997
- Created persuasive campaigns for a wide range of C3 and C4 clients, including advocacy organizations, political parties and candidates.
Senior Copywriter
CQ
Washington
07.1988 - 11.1994
- Developed campaigns for audiences in Congress, federal agencies, the defense and intelligence communities, news organizations and advocacy organizations.
- Gained a thorough knowledge of public policy issues, the three branches of government, the federal legislative process and national politics.
Education
Bachelor of Arts - English
University of Richmond
Richmond, VA05-1986
Skills
- Creative strategy and messaging development
- Campaign execution and content review
- Workflow optimization and brand management
- Stakeholder engagement
- Brand management
- Attention to detail
- Critical thinking
- Creative team leadership
Digital Tool Proficiencies
- Adobe Workfront
- MS Office Suite, including CoPilot
- Google Suite
- Brandfolder
- Canto
Volunteering And Awards
- The Nonprofit Alliance (TNPA)
Accomplishments
Recognized on a 2025 Gold-winning Multichannel Campaign by the Direct Marketing Association of Washington MAXI Awards.
Timeline
Creative Director, Copy
Moore Digital and Media
07.2023 - Current
Vice President, Creative Services
CCAH/MissionWired
12.2022 - 06.2023
Creative Director
CCAH
07.2020 - 12.2022
Assoc. Director, Development Writer
Alzheimer's Association
01.2018 - 07.2020
Senior Writer
Alzheimer's Association
01.2016 - 01.2018
Owner
Lisa Selner Creative
12.1997 - 01.2016
Senior Copywriter
Malchow Adams & Hussey
11.1994 - 12.1997
Senior Copywriter
CQ
07.1988 - 11.1994
Bachelor of Arts - English
University of Richmond