Lisa Rose
Winchester
Summary
Dynamic personal trainer specializing in exercise program design and motivational coaching. Proven ability to enhance client engagement and foster community through tailored fitness programs and group sessions.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Personal Trainer /Fitness Instructor
Valley Health Wellness & Fitness Center
11.2019 - 08.2025
- Led personalized fitness assessments to identify client goals and create tailored training programs.
- Developed and implemented group workout sessions, fostering community engagement and motivation among participants.
- Monitored clients' progress and adjusted training plans to ensure continuous improvement and safety.
- Educated clients on nutrition and wellness strategies to complement fitness regimens and promote overall health.
- Collaborated with management to design innovative fitness challenges that increased member participation and retention rates.
Sales Experience Manager
Anytime Fitness
01.2016 - 08.2019
- Developed and implemented member engagement strategies to enhance retention and satisfaction.
- Analyzed member feedback to inform service improvements and operational adjustments.
- Trained staff on customer service best practices to elevate overall member experience.
- Collaborated with cross-functional teams to streamline onboarding processes for new members.
- Led initiatives focused on community outreach, driving increased membership enrollment.
- Managed scheduling and resource allocation to optimize operational efficiency within the gym environment.
- Fostered a culture of continuous improvement by mentoring team members on performance standards.
Regional Director of Sales and Operations
American Laser Skincare
01.2009 - 02.2015
- Developed and executed regional sales strategies to drive revenue growth across multiple markets.
- Managed operational efficiency through streamlined processes and best practices implementation.
- Led cross-functional teams to enhance customer experience and service delivery standards.
- Analyzed market trends to identify opportunities for expansion and product positioning adjustments.
- Enhanced training programs for sales staff, resulting in improved performance and retention rates.
- Implemented data-driven decision-making processes to optimize resource allocation and budgeting.
- Conducted regular performance evaluations, providing mentorship and coaching to drive team success.
- Facilitated regular communication between regional teams and global headquarters, enabling effective collaboration and knowledge sharing across the organization.
- Streamlined operations for enhanced efficiency and cost reduction, resulting in improved profitability across the region.
- Led successful product launches in multiple territories, contributing significantly to overall company growth.
- Served as a respected thought leader within the industry, representing the company at trade shows, conferences, and other professional events.
- Developed high-performing sales teams through targeted recruitment, training, and performance management initiatives.
- Optimized inventory management processes by implementing forecasting tools and demand planning techniques, reducing stockouts and excess inventory costs.
- Increased regional sales revenue by implementing strategic sales plans and fostering strong relationships with key clients.
Education
Associate of Applied Science - Nursing
Laurel Ridge Community College
Middletown, VA05-2026
Skills
- Passion for fitness
- Strength training
- Exercise program design
- Motivational coaching
- Management
- Sales
- Leadership skills
- Health and wellness
- Weight management strategies
- Corrective exercise techniques
- Client engagement
Accomplishments
Rising Star of the Year Award in Management
Personal Trainer of the Month
St. Jude Charity Fundraiser Drive Coordinator
Volunteer Fitness Instructor for School Youth Program
Volunteer Senior Fitness Instructor
Children's Coordinator in Theatre Arts Program
Certification
- CPT - Certified Personal Trainer - ISSA
- CGFI - Certified Group Fitness Instructor - NASM
- Certified Yoga Instructor- AFAA
- Sports Nutrition Certified - ISSA
- Exercise Therapy for Special Populations Certified - ISSA
- BLS - American Heart Association
Timeline
Personal Trainer /Fitness Instructor
Valley Health Wellness & Fitness Center
11.2019 - 08.2025
Sales Experience Manager
Anytime Fitness
01.2016 - 08.2019
Regional Director of Sales and Operations
American Laser Skincare
01.2009 - 02.2015
Associate of Applied Science - Nursing
Laurel Ridge Community College