Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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LISA STROUD, RN, MBA

Ashland

Summary

Results-oriented Director of Physician and Provider Relations with over 10 years of expertise in behavioral health. Specialist in cultivating strategic partnerships, optimizing service delivery, and facilitating direct connections between patients and families to vital care. Demonstrated capacity to lead teams, engage physicians, and enhance operational efficiency. Dedicated to promoting patient-centered health services.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Director Physician and Provider Relations

Hospital Corporations of America
09.2016 - Current
  • Worked to develop a first of its kind, same-day appointment behavioral health assessment center to reduce ER behavioral health overflow. Created policies, gained stakeholder buy-in, and drove consumer business.
  • Responsible for developing and retaining relationships with key market physicians, managed care partners, community service boards, payers, and other key stakeholders
  • Collaborate with Division and Corporate Physician and Provider Relations Directors, leadership and all levels of hospital management
  • Identify investment opportunities, threats, and challenges to accurately forecast program growth and development.
  • Create strategic and tactical sales initiatives for forward planning to meet key objectives assigned by senior leadership.
  • Spearheaded the development and implementation of a comprehensive strategic plan, resulting in consistent year over year growth.
  • Consistently exceed quotas through penetration of new accounts, and program development in target accounts.
  • Served as Behavioral Health Provider Relations mentor since 2019
  • Conduct thorough market analysis to inform strategic decision-making and identify growth opportunities
  • CIT Advisory Committee member for City of Richmond Police
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

Field Sales Representative

Publicis Selling Solutions
01.2008 - 09.2016
  • Contract representative with various pharmaceutical companies including Pfizer, AstraZeneca and Takeda.
  • Sales experience with specialties such as primary care, psychiatry, pediatrics, nephrology, OB/GYN, and cardiology.
  • Consistently ranked in the top 25% in sales.
  • Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
  • Maintained thorough knowledge of competitors'' offerings enabling effective communication of unique selling points during client interactions.
  • Provided exceptional customer service by promptly addressing inquiries, resolving issues, and following up on orders.

Behavioral Health Specialty Representative

Azur Pharma
09.2006 - 01.2008
  • Promoted Fazaclo, orally disintegrating clozapine, for treatment resistant schizophrenia for the State of Georgia
  • Managed required registry registration for patients, providers and pharmacies
  • Ranked #1 in the nation for sales quarter 3, 2008
  • Provided exceptional customer service, addressing inquiries and resolving issues in a timely manner.
  • Optimized territory coverage by creating strategic sales plans and prioritizing high-potential accounts.
  • Fostered a positive work environment through clear communication of expectations, constructive feedback, and recognition of achievements.

Field Sales Representative

Biovail Pharmaceuticals
09.2001 - 09.2006
  • Successfully launched 3 products including Teveten, Cardizem LA, Zovirax Cream into the marketplace
  • Worked with primary care, pediatricians, OB/GYN and cardiology practices
  • Conducted provider and consumer education programs
  • Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
  • Exceeded sales targets consistently through effective territory planning, time management, and relationship building.
  • Developed tailored sales pitches that addressed clients'' specific needs, resulting in a higher conversion rate of prospects into customers.

Education

MBA - Healthcare Management

Western Governors University
Salt Lake City, UT
04.2023

Associate of Applied Science - Nursing

John Tyler Community College
Chester, VA
05.2018

Bachelor of Arts - Communications

North Carolina State University
Raleigh, NC
12.1991

Skills

  • Strategic Planning & Execution
  • Stakeholder Engagement
  • Relationship Building & Rapport
  • Public Speaking
  • Issue Resolution
  • Consultative Sales
  • Market Analysis
  • Operational Efficiency
  • Leadership & Team Building
  • Planning and Coordination
  • Multi-disciplinary Collaboration
  • CRM Systems

Certification

  • Licensed Registered Nurse

Languages

American Sign Language
Native or Bilingual

Timeline

Director Physician and Provider Relations

Hospital Corporations of America
09.2016 - Current

Field Sales Representative

Publicis Selling Solutions
01.2008 - 09.2016

Behavioral Health Specialty Representative

Azur Pharma
09.2006 - 01.2008

Field Sales Representative

Biovail Pharmaceuticals
09.2001 - 09.2006

Associate of Applied Science - Nursing

John Tyler Community College

Bachelor of Arts - Communications

North Carolina State University

MBA - Healthcare Management

Western Governors University

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LISA STROUD, RN, MBA