Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Maddy Kline

Maddy Kline

Richmond,VA

Summary

Dynamic SEO Content Specialist at Neighborly Inc, driving a 30% YoY increase in organic traffic through innovative content strategies and strong client relations. Expert in keyword research and content optimization, combining analytical skills with effective communication to enhance digital marketing efforts and elevate brand visibility across multiple platforms.

Overview

4
4
years of professional experience

Work History

SEO Content Specialist

Neighborly Inc
05.2023 - Current
  • Led the metro-page SEO content strategy across Mosquito Joe's ~430+ territories in 38 states + DC, creating targeted content for major metro markets with multiple franchise locations, resulting in a 30% YoY increase in organic traffic.
  • Spearheaded content creation for WAVE, a scalable local SEO program deployed in 40+ underserved locations; developed location-specific service pages, blog content, and optimized citations to improve visibility, keyword rankings, and local search relevance.
  • Designed and launched the “Get to Know Joe” franchise pages by collecting detailed franchisee questionnaires, drafting narratives, and building content that strengthens EEAT and highlights the local franchisee experience; first page went live successfully with ongoing rollout.
  • Conducted in-depth keyword research and competitive analysis to identify high-opportunity terms, contributing to a 12% YoY increase in organic visitors across Mosquito Joe websites.
  • Collaborated cross-functionally with content, product, IT, and franchise teams to embed SEO best practices: ensured unique metadata, geo-targeted signals, mobile-friendly layouts, page speed optimization, and local schema integration.
  • Managed relationships with franchise business owners: coached them on content input, Google Business Profile optimization, local citations, and review generation, ensuring local SEO strategies aligned with business objectives.

Digital Marketing Specialist

CGI Digital
11.2022 - 05.2023
  • Analyzed website traffic data and created detailed reports for clients, presenting performance insights and strategic recommendations.
  • Developed and implemented digital marketing campaigns across multiple channels, including SEO, content marketing, and social media, driving measurable results for clients in various industries.
  • Spearheaded client engagement strategies, contributing to a retention rate exceeding 90% by strengthening client relationships and delivering impactful digital marketing results.
  • Utilized Looker Studio to generate detailed reports, optimizing SEO efforts and informing content strategies based on data-driven insights.

Business Development Specialist

CGI Digital
11.2021 - 11.2022
  • Managed CRM systems to analyze customer data, trends, and sales opportunities, leading to key meetings with decision-makers for sponsorship discussions.
  • Conducted in-depth market research to identify and target local business opportunities, driving revenue growth through successful video tour sponsorships.
  • Recognized as a top-performing Sales Development Specialist, ranking within the top 15% of the department for appointment setting and sales achievement.

Education

Bachelor of Science - Marketing Strategy

University of North Carolina At Wilmington
Wilmington, NC
05.2019

Skills

  • SEO strategy & execution
  • Keyword research & analysis
  • Content management systems (WordPress)
  • Google Analytics
  • Cross-functional collaboration
  • Client relations & communication
  • Content optimization
  • Copywriting & editing
  • Content strategy development
  • Data-driven decision making

Websites

Timeline

SEO Content Specialist

Neighborly Inc
05.2023 - Current

Digital Marketing Specialist

CGI Digital
11.2022 - 05.2023

Business Development Specialist

CGI Digital
11.2021 - 11.2022

Bachelor of Science - Marketing Strategy

University of North Carolina At Wilmington

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Maddy Kline