Mady Sieracki
Springfield
Summary
Hands-on Community Manager known for excellent public relations and marketing coordination. Highly trained professional with passion for working with and for people. Solutions-oriented problem-solver with goal-oriented mindset.
Overview
6
6
years of professional experience
Work History
Marketing Manager
InterContinental Washington D.C - The Wharf
03.2023 - Current
- Support the development and execution of marketing plans, programs, promotions, and communications for key initiatives.
- Implement strategies to upsell hotel services, amenities, and offerings, driving guest engagement and revenue growth.
- Collaborate with website design teams, consultants, PR firms, and vendors to optimize SEO & SEM, enhancing hotel visibility.
- Oversee and contribute to monthly social media content creation, fostering user-generated content to boost brand awareness and audience engagement.
- Ensure consistent brand identity across multiple hotel websites, supporting content creation and design.
- Act as a hotel representative locally, promoting the property and raising awareness within the community.
- Identify opportunities to improve marketing efforts and sales performance, collaborating with cross-functional teams to uphold brand standards.
- Assist the Director of Sales & Marketing (DOSM) in executing components of the Marketing Plan and special projects.
- Manage marketing collateral, filming initiatives, and PR events on-site to enhance the guest experience and promote the property.
- Develop templates for responding to reviews in alignment with the brand’s voice and tone.
- Engage with external stakeholders, including guests, vendors, and business partners, to foster valuable relationships.
Community Manager
Shop Made In DC
03.2019 - Current
- Executes on social media strategy in coordination with the CEO for communications efforts, marketing campaigns, and social requests across the organization.
- Manages the day-to-day operations of the company’s social media channels; manages social media calendar, schedules social media posts
- Plans, writes, and copy edits social content to support communications efforts, marketing campaigns, special projects, and sponsored content.
- Designs graphics and edits images for Communications team or for social channels as needed.
- Develop and drive retail-based marketing initiatives to generate sales via company website
- Manage the development and implementation of media strategies and campaigns to promote meetings, conferences and other events.
- Works directly with Gallery Coordinaator to execute upcoming art exhibitions
- Coordinate and implement website updates in collaboration with marketing and communications strategists.
- Coordinates and schedules consumer-facing programming across the company
Associate Photographer
Lisa Blume Photography, LBP
06.2019 - 07.2020
- Photographs weddings, engagements, and family portraits that meets brand standards -Creates lasting relationships with clients and those within the wedding industry
- Planned and prepared for on-location and studio shoots.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
- Displayed portfolio to show off best work to potential clients and promote skills and value.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
Senior Customer Associate
Anthropologie & Co
06.2018 - 07.2019
- Built genuine relationships with customers -
- Determined the customer’s needs and offered suggestions or alternatives
- Ensured a customer’s positive final impression by following all company procedures
- Helped to maintain organization, cleanliness, and restock store-wide
- Answered customer telephone calls promptly to avoid on-hold wait times.
Education
Bachelor of Arts - Photography
Savannah College of Art And Design(SCAD)
Savannah06.2018
Skills
- Marketing and Advertising
- Social Media
- Administrative support
- Business Development
- Administrative abilities
- Adobe Creative Suite
- Creative visionary
- Digital Photography
- Project Management
- Strategic planning
- G-Suite
- Flexible and Adaptable
- Problem-Solving
Timeline
Marketing Manager
InterContinental Washington D.C - The Wharf
03.2023 - Current
Associate Photographer
Lisa Blume Photography, LBP
06.2019 - 07.2020
Community Manager
Shop Made In DC
03.2019 - Current
Senior Customer Associate
Anthropologie & Co
06.2018 - 07.2019
Bachelor of Arts - Photography
Savannah College of Art And Design(SCAD)
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