Hi, I’m
Mallory Burton
Martinsville
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Dynamic VP of Community Relations at Pi Beta Phi Fraternity for Women, with a strong track record in social media strategy and team collaboration. Successfully led innovative campaigns that enhanced brand engagement through effective storytelling and strategic influencer partnerships. Expertise in CRM software and social listening, driving performance with a commitment to ethical practices. Passionate about leveraging community relations to foster deeper connections and brand loyalty.
Overview
3
years of professional experience
1
Certificate
Work History
Pi Beta Phi Fraternity for WomenNorfolk
VP of Community Relations
08.2024 - Current
Job overview
- Designed promotional materials using graphic design software applications.
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
- Engaged with the online community, responding to comments and messages to foster a positive brand image.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Coordinated and allocated equipment, supplies and staff for events.
- Developed engaging content for event websites and social media channels, increasing online visibility and participation.
- Managed on-site event staff and volunteers, providing training and supervision to ensure high levels of service.
- Conferred with customers to gather event requirements and explore opportunities.
- Utilized event management software to track registrations, payments, and attendee feedback for continuous improvement.
- Managed event budgets, ensuring all events were delivered within financial constraints.
- Scheduled and attended pre-event meetings with clients to discuss event details and objectives.
- Assisted in the preparation of budgets and monitored expenses throughout the duration of an event.
- Created floor plans, seating arrangements, and other visuals as needed for each event.
- Oversaw advanced event registration and day-of check-in to handle high volume of guests.
- Coordinated with sales and marketing teams to facilitate event sponsorships and partnerships, increasing event funding.
- Resolved unexpected issues and emergencies during events, maintaining poise and ensuring participant satisfaction.
- Drove growth in event management business by continuously researching and implementing improved strategies to exceed client expectations.
- Coordinated with media personnel such as photographers and videographers for capturing important moments during the event.
- Provided on-site support during the day of the event including problem solving if necessary.
Hamlet VineyardsBassett
Server
09.2021 - Current
Job overview
- Worked alongside kitchen personnel to maintain efficient timing for meal service.
- Assisted in preparing salads, appetizers, and desserts to speed up food service.
- Explained menu options to guests, offered suggestions, and took orders for food and beverages.
- Accurately recorded orders on cash register and point-of-sale system.
- Communicated effectively with kitchen staff regarding customer allergies or special requests.
Education
Old Dominion UniversityNorfolk, VA
Bachelor of Science from Human Services with a minor in Psychology
05-2027
University Overview
- Member of Pi Beta Phi, 2023
- Teen Arts Council Member, 2020-2023
Skills
- Forecasting
- Targeted marketing
- Portfolio optimization
- Financial management
- Company guidelines
- Performance data analysis
- Verbal and written communication
- CRM software
- Performance monitoring and evaluation
- Human resources
- Risk management
- Recruiting and interviewing
- Public speaking
- Media relations
- Branding support
- Social media copywriting
- Twitter, tiktok, pinterest, clubhouse
- SEO
- Teamwork and collaboration
- Influencer marketing
- Web 20 savvy
- Social media strategy
- Positive attitude
- Social listening
- Social media proficiency
- Behavioral observation
- Self-awareness
- Ethical practice
- Empathy development
- Professional boundaries
Affiliations
- Musical Theatre
Certification
- Customer Service Certified
Timeline
VP of Community Relations
Pi Beta Phi Fraternity for Women
08.2024 - Current
Server
Hamlet Vineyards
09.2021 - Current
Old Dominion University
Bachelor of Science from Human Services with a minor in Psychology
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
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morning
afternoon
evening
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References
References available upon request.
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