MARIA M. BARTOS
Fairfax,VA
Summary
Persistent and creative leader with a passion for leading and growing organizations. Possesses strong skills in strategic planning, problem-solving, and communication, as well as a solid understanding of business and marketing principles, project management, and team leadership. Thrives in collaborative environments and brings a relentless work ethic to every task at hand.
Overview
17
17
years of professional experience
Work History
President & Owner
Milkworthy Cookies®
01.2017 - Current
- Built a successful brand from concept to launch (www.milkworthy.com) culminating in a profit in the first year
- Established relationships and distribution chains with popular global and regional brands including Williams-Sonoma, Lululemon, and Hilton Hotels
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Streamlined organizational processes by evaluating current systems and implementing improvements.
- Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
- Reduced operational costs through strategic cost management initiatives.
Director of Marketing
Unleashed Innovation, Inc.
01.2019 - 05.2023
- Developed and implemented multi-phased marketing plan for an animated educational series (Sounder & Friends) and App (Sounder & Friends The Game) leveraging grassroots marketing strategies and tactics
- Managed associated global marketing activities between cross-functional teams from development through launch, including beta-testing, focus groups, and evaluation metrics
- Planned and hosted multiple virtual conferences for large audiences, including pre-event marketing awareness initiatives and post-event follow-up activities
- Developed and deployed all social media efforts across multiple platforms for the company and associated brands to drive growth across the user base
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
Freelance Marketing Consultant
RiALiSE IMC
01.2011 - 01.2019
- Partnered with clients in a variety of small to mid-sized public and private-sector organizations to create and implement integrated marketing communications plans
- Managed all aspects of starting and running a sole proprietorship from the ground up, including all branding, marketing, financial planning, and accounting
Marketing & Communications Director
McManis & Monsalve Associates
01.2009 - 01.2011
- Led development and delivery efforts of a two-phase, multi-million dollar national/international training program for the General Services Administration (GSA)
- Designed and produced multi-chapter booklet for the National Institutes of Health (NIH) pilot program for wellness
- Collaborated with senior management and remote web development team to design and implement websites, including content creation
- Assisted with proposal writing, editing and graphic selection
- Served as marketing and company liaison at national conferences, awards shows and trade shows
- Managed vendor relationships and performance according to contract, client material creation, selection, and distribution while working on various client sites
Business Development Manager
Arnold Worldwide
01.2008 - 01.2009
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Established and managed multiple internal task teams focusing on new business development with measurable results
- Managed proposal process from evaluation of RFPs to finalized document and pitch
- Conducted market research on prospective clients and prepared/presented overviews for leadership team
- Developed and launched Arnold DC website and prospecting microsite
- Served as company liaison at national conferences and awards shows
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
Education
M.A. - Integrated Marketing Communications
Emerson College
Boston, MAB.A. - Communication Studies
James Madison University
Harrisonburg, VASkills
- Organizational leadership
- Strategic planning
- Integrity and ethics
- Operations management
- Staff training
- Sales and marketing
- Business development
- Company representation
- Process improvement
- Strategic visioning
- Vendor sourcing and negotiations
Accomplishments
- Dynamic Brand Builder
- Successful Small Business Owner
- Published Author
Community Service
PTA Volunteer, An active member of the Little Run Elementary parent-teacher association
Timeline
Director of Marketing
Unleashed Innovation, Inc.
01.2019 - 05.2023
President & Owner
Milkworthy Cookies®
01.2017 - Current
Freelance Marketing Consultant
RiALiSE IMC
01.2011 - 01.2019
Marketing & Communications Director
McManis & Monsalve Associates
01.2009 - 01.2011
Business Development Manager
Arnold Worldwide
01.2008 - 01.2009
B.A. - Communication Studies
James Madison University
M.A. - Integrated Marketing Communications
Emerson College
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