Marilee Mason
Richmond
Summary
Qualified Sales and Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Experienced with developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record of fostering strong team collaboration and driving measurable results.
Overview
15
15
years of professional experience
Work History
Referral Marketing Manager
Virginia Veterinary Centers/NVA/Ethos Veterinary Health
10.2016 - Current
- Drive referrals and revenue by identifying, cultivating, and maintaining B2B relationships and personal networks with key decision-makers in the field.
- Work directly with leadership to identify referral performance goals and develop outreach and engagement strategies to successfully execute these goals to drive revenue.
- Launched successful Grand Opening of 32,000sq ft hospital in 2025
- Planning and executing large scale Continuing Education conferences, networking, and promotional events.
- Establish strategic engagement campaigns to successfully launch new service offerings and promote new doctors and services.
- Collaborate with field marketing to design and create digital marketing flyers, emails, stickers, magnets, SWAG items, and other marketing collateral for the hospital brand.
- Utilize Customer Relationship Management (CRM), PowerBI data visualizations, KPI tracking, and other advanced mapping and analytic tools to track performance metrics and use data to inform and evolve referral and field marketing strategy.
- Manage multiple projects and priorities, effectively communicate across a diversity of roles and individuals, actively engage customers and clients, and drive organizational growth.
- Excellent communication skills and the ability to work effectively across a variety of channels including in-person, phone, email, virtual meetings, social media, etc
- Partner with vendors, local media, nonprofits, and local businesses, to collaborate on events and sponsorships.
- Manage and curate authentic and original social media content for corporate Facebook and Instagram pages.
- Successfully launch opening of 4th VVC location; 32,000sq ft hospital with 10 specialty departments and 24/7 ER.
- Oversee professional marketing photoshoots/video shoots for custom print and digital marketing campaigns.
- Manage special projects: Grand Opening Events, Educational videos, Marketing Photography
- Work directly with leadership to identify referral performance goals and develop outreach and engagement strategies to successfully execute goals and drive revenue.
- Interpret and analyze basic performance metrics and use data to drive decision-making.
- Utilize: Salesforce, Dynamics 365 CRM, PowerBI, EventBrite, EZVet/rVetLink, Mailchimp, Sprout Social, Constant Contact, Excel
Sales/Customer Service/Social Media
Fleet Feet Sports
04.2014 - 10.2016
- Merchandising, meeting with vendors, organizing/prep for vendor events, weekly fun runs, trade shows, local races and wellness conferences to promote brands and product launches.
- Social Media: managing Facebook, Twitter, Instagram for marketing outreach: monitoring clicks, views, shares, posts, comments, etc.
Account Executive
AccuData Integrated Marketing
02.2011 - 11.2013
- Sales Client Acquisition Direct Marketing. Customer Support
- Maintaining relationships with current clients, client acquisition, managing a book of business (projected $250k annual pipeline), providing quotes, creating business proposals, and meeting sales quotas (including an 80% “new business” goal).
- Consultation for clients just starting their marketing initiatives. I also cultivated relationships with larger businesses that were currently implementing multi-channel marketing initiatives (email/direct mail/phone) and looking to broaden their reach.
Education
B.A. - International Relations
University of Georgia
Athens, GA01-2010
Skills
- Microsoft Excel
- Dynamics 365 (CRM)
- Digital Marketing
- Market Research
- Budget Tracking
- Social Media
- Corporate/Private Event Planning
- Marketing Strategy
- Communication
- Client Relations
- SEO/PPC
Timeline
Referral Marketing Manager
Virginia Veterinary Centers/NVA/Ethos Veterinary Health
10.2016 - Current
Sales/Customer Service/Social Media
Fleet Feet Sports
04.2014 - 10.2016
Account Executive
AccuData Integrated Marketing
02.2011 - 11.2013
B.A. - International Relations
University of Georgia