MARYCATHERINE CECIL-TURNER
Salem
Summary
Strategic Healthcare Executive with extensive experience in market expansion, referral architecture, and building high-value provider partnerships in home care and hospice. Proven track record of accelerating census growth and enhancing market position while developing new revenue channels in competitive environments.
Overview
18
18
years of professional experience
Work History
Director of Marketing
Nexus Homecare, LLC
Salem
07.2022 - 04.2026
- Led growth strategy and market positioning in competitive senior care landscape.
- Delivered 20–30% sustained census and revenue growth through precision-targeted referral strategies.
- Engineered and expanded a high-performing referral network across physicians, providers, and community stakeholders.
- Established organization as preferred partner through strategic outreach and tailored engagement initiatives.
- Advised leadership with market intelligence and performance data to inform expansion decisions.
Account Executive
Medi Home Health & Hospice
Roanoke
10.2021 - 06.2022
- Expanded territory and elevated provider engagement.
- Cultivated relationships that increased admissions and stabilized census performance.
- Influenced provider adoption of palliative services through targeted education and strategic positioning.
- Operated as a critical bridge between clinical teams and referral sources.
Account Executive
Intrepid Hospice
Roanoke
01.2017 - 01.2018
- Strengthened referral channels, resulting in increased patient volume.
- Expanded oncology and specialty referral partnerships, enhancing collaborative care.
- Guided high-sensitivity transitions with a consultative approach, fostering trust with stakeholders.
- Ensured continuity across complex care pathways.
Marketing / Home Care Specialist
Generation Solutions
01.2016 - 08.2017
- Achieved top regional performance, enhancing competitive edge.
- Elevated visibility through strategic partnerships and targeted outreach, increasing engagement.
- Strengthened recruitment efforts and brand positioning to attract top talent.
Community Liaison / PR
Good Samaritan Hospice
Roanoke
01.2015 - 01.2016
- Established organization as trusted resource for end-of-life care, enhancing community awareness and access to services.
- Cultivated relationships and provided education to expand referral networks, increasing engagement with healthcare providers.
- Facilitated communication between hospice staff and community organizations.
- Coordinated outreach programs to educate the public about hospice services.
- Developed relationships with local healthcare providers to enhance patient referrals.
Community Relations Coordinator
Our Lady of the Valley
01.2013 - 01.2015
- Enhanced community census through strategic integration and engagement efforts.
- Coordinated high-visibility events and initiatives to elevate market presence.
- Developed community engagement programs to enhance local outreach initiatives.
- Coordinated events to foster relationships between the organization and residents.
- Managed communication strategies to promote organizational goals and values.
Director of Admissions & Marketing
Consulate Health Care
01.2008 - 01.2013
- Directed admissions strategy to enhance referral conversion across multiple channels.
- Managed hospital relationships and pre-authorizations to optimize intake performance.
- Drove sustained census growth through effective pipeline management.
Education
Bachelor of Arts - English
James Madison University
Harrisonburg, VASkills
- Digital Marketing Strategy
- Customer Acquisition
- Market Expansion
- Strategic Partnerships
- Competitive Positioning
- CRM & Pipeline Optimization
- Executive-Level Engagement
- Network Development
- Provider Relations
- Brand Advocacy
Select Affiliations
- Blue Ridge Business Alliance, Member, 2022-present
- Roanoke-Salem Chamber of Commerce, Ambassador, 2022-2023
- FemCity Roanoke, Member, 2016-present
Select Capabilities
- Market Expansion
- Referral Network Architecture
- Provider Relations
- Census Growth Strategy
- Strategic Partnerships
- Competitive Positioning
- Executive-Level Engagement
- CRM & Pipeline Optimization
- Public Representation
Timeline
Director of Marketing
Nexus Homecare, LLC
07.2022 - 04.2026
Account Executive
Medi Home Health & Hospice
10.2021 - 06.2022
Account Executive
Intrepid Hospice
01.2017 - 01.2018
Marketing / Home Care Specialist
Generation Solutions
01.2016 - 08.2017
Community Liaison / PR
Good Samaritan Hospice
01.2015 - 01.2016
Community Relations Coordinator
Our Lady of the Valley
01.2013 - 01.2015
Director of Admissions & Marketing
Consulate Health Care
01.2008 - 01.2013
Bachelor of Arts - English
James Madison University