Matthew Plunkett
Warrenton,NV
Summary
Results-driven marketing professional with 10+ years of experience spanning digital marketing, campaign management, analytics, and team leadership. Demonstrated success developing multi-channel marketing strategies, improving campaign performance through data-driven optimization, and driving brand awareness, customer acquisition, and revenue growth. Experienced collaborating across departments, managing competing priorities, and translating business objectives into measurable marketing outcomes.
Overview
11
11
years of professional experience
Work History
Marketing Director
Hearing Doctors
01.2023 - Current
- Direct end-to-end planning, execution, and optimization of multi-channel marketing campaigns across digital advertising, social media, email, content marketing, SEO/SEM, and events.
- Develop comprehensive marketing strategies aligned with organizational objectives to increase brand visibility, patient acquisition, and revenue growth.
- Define KPI frameworks, reporting processes, and performance benchmarks to evaluate campaign effectiveness and maximize return on investment.
- Lead market research and competitive analysis initiatives to identify growth opportunities, audience segments, and emerging industry trends.
Marketing Specialist
Woodcliff Hotel & Spa
05.2021 - 01.2023
- Coordinated promotional campaigns, seasonal initiatives, and product launches to support occupancy, revenue, and brand engagement goals.
- Conducted A/B testing on digital advertisements, landing pages, and email campaigns to improve engagement and conversion performance.
- Supported SEO strategy through keyword research, content optimization, and ongoing efforts to improve organic search visibility and rankings.
Shift Supervisor
CVS Health
04.2015 - 05.2021
- Led teams of 4–8 associates during high-volume operations, providing coaching, scheduling, and performance feedback.
- Resolved customer concerns efficiently while maintaining service standards, operational effectiveness, and brand reputation.
Education
Bachelor of Science - Marketing
Rochester Institute of Technology
Rochester, NYSkills
- Digital Marketing Strategy
- Campaign Planning & Execution
- SEO & SEM
- Social Media Marketing
- Google Analytics
- Marketing Analytics
- KPI Monitoring
- ROI Analysis
- Market Research
- A/B Testing
- Content Marketing
- Email Marketing
- Project Management
- Cross-Functional Collaboration
- Team Leadership
- Staff Development
- Networking
- Digital marketing
- Strategic planning
- Project planning
Timeline
Marketing Director
Hearing Doctors
01.2023 - Current
Marketing Specialist
Woodcliff Hotel & Spa
05.2021 - 01.2023
Shift Supervisor
CVS Health
04.2015 - 05.2021
Bachelor of Science - Marketing
Rochester Institute of Technology