Melissa Chase
Roanoke
Summary
Performance-oriented Business Development Executive with an exceptional record of achievement over a 16-year career, including 7 top growth awards. Brings a tenacious and strategic approach to problem-solving, customer acquisition, and achieving profit targets. A driven leader with a proven history in managing multi-state distributed businesses and a strong skill set in hiring, developing, and retaining high-performance teams. With a strong focus on team collaboration and adaptability to evolving business landscapes, consistently delivers reliable results. Skilled in market analysis, strategic planning, and stakeholder engagement, thrives in competitive environments. As an experienced leader, successfully guides teams, manages complex projects, and achieves strategic objectives. Expertise lies in developing efficient processes, maintaining high standards, and aligning efforts with organizational goals. Known for collaborative approach and unwavering commitment to excellence.
Overview
16
16
years of professional experience
Work History
Vice President of Business Development
Amedisys Home Health Care
10.2020 - Current
- Company Overview: Amedisys Home Health Care, Baton Rouge, LA
- Manages 7 Area Vice Presidents of Business Development and responsible for performance of 126 Account Executives, Care Transition Coordinators, and 10 Electronic Referral Specialists.
- Utilizes market trends, mission priorities and customer goals to envision, shape and close an average of 250 new accounts monthly.
- Develops and executes strategic initiatives to implement key changes and improvements in business development sales approach to gain market share.
- Strengthened company brand through targeted marketing campaigns and public relations initiatives.
- Develops campaigns and internal sales challenges that target specific solution-based programs to increase referral volume.
- Trains AVP’s and sales reps on consultative sales approach to obtain referrals in hand.
- Coach sales leaders on territory optimization to increase presence and account performance.
- Developed a growth plan tool for sales rep top targets in 2024 that led to 16.8% YOY growth.
- Established yearly budgets, growth targets, and ensures sales quotas are appropriate.
Area Vice President of Business Development
Amedisys Home Health Care
11.2014 - 10.2020
- Company Overview: Amedisys Home Health Care, Baton Rouge, Louisiana
- Uncovers and qualifies prospects and sales opportunities in targeted markets using company intelligence data.
- Implements new campaigns and projects for new, lost and inconsistent referral volume with referral mix to gain market share.
- Obtained a 950-bed hospital preferred partnership and won #1 in accounts market share by selling outcomes and increasing nurse liaison presence.
- Established and strategically planned financial budgeting to achieve 11M of financial growth.
Area Sales Manager
Amedisys Home Health
09.2013 - 11.2014
- Company Overview: Amedisys Home Health, Roanoke, Virginia
- Developed strategic campaign that increased physician business by 428% in quarter.
- Recruited and hired sales team of 10 employees.
- Consistently exceeded monthly goals by 10%.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Coached and mentored sales team to enhance skill sets and drive motivation.
Account Executive
Amedisys Home Health Care
11.2008 - 09.2013
- Company Overview: Amedisys Home Health Care, Roanoke, VA
- Developed portfolio of 200 accounts that produced 1M in revenue.
- Created new revenue streams through physician-based relationships that accounted for 70% of local referral base.
- Exceeded quarterly quota at 110% consistently.
- Achieved Chairman's Club in 2010 and Top Account Executive in 2013.
Education
Master of Science - Health Administration
Capella University
Minneapolis, MN06.2010
Bachelor of Science - Human Services Counseling
Old Dominion University
Norfolk, VA05.2000
Skills
- Sales pipeline management
- Strategic planning
- Operations management
- Process improvement
- Data-driven decision making
- Global business expansion
- Training and development
- Customer engagement
- Marketing strategy
Accomplishments
- #1 ranked VP in the enterprise on all payor lines and exceeded budget by 13M in 2024.
- Secured a preferred post-acute partnership with a major hospital systems in VA, IL, and IN in 2024.
- Converted 5 De Novo care centers to all positive NIFO performance in 2024.
- Pivoted 5 underperforming states in 6 months and exceeded episodic budget in 2023.
- Awarded Region of the year 2020 in 7% Medicare growth in VP role.
- Awarded #1 AVP with average of 14% Medicare growth in 2016, 2017, 2018, and 2019.
- Developed Tip of the Iceberg Campaign that grew physician business by 428% in 1 quarter in 2016.
Past Experience
Title: Medical Social Worker, LSW 2002-2008
Timeline
Vice President of Business Development
Amedisys Home Health Care
10.2020 - Current
Area Vice President of Business Development
Amedisys Home Health Care
11.2014 - 10.2020
Area Sales Manager
Amedisys Home Health
09.2013 - 11.2014
Account Executive
Amedisys Home Health Care
11.2008 - 09.2013
Bachelor of Science - Human Services Counseling
Old Dominion University
Master of Science - Health Administration
Capella University
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