Summary
Overview
Work History
Education
Skills
Timeline
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Michael R. Kiehl

Farmville

Summary

Senior Sales & Marketing Executive with a proven record of accelerating growth, profitability, and enterprise value across complex global markets. A strategic leader and executive committee member, driving cross-functional alignment across corporate affairs, competitive positioning, digital strategy, and strategic partnerships. Known for collaborating seamlessly with C-suite teams to optimize resource allocation, mitigate risk, and deliver high-impact outcomes across sales, marketing, and operations. Combines a growth-oriented mindset with a futurist’s perspective—anticipating industry trends and customer needs to shape agile, market-driven cultures. Recognized for a visible, hands-on leadership style and unwavering commitment to client success and innovation excellence.

Experienced with executive leadership and strategic planning. Utilizes innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.

Overview

21
21
years of professional experience

Work History

VP, Sales & Marketing

AVID SOLUTIONS, INC
01.2019 - Current
  • Lead all sales and marketing functions with a strategic emphasis on digital transformation, vertical market development, and partner ecosystem expansion. Drive go-to-market execution, account strategy, and brand positioning across automation, hydrogen, and renewable energy domains.
  • Spearheaded partnerships with leading digital technology providers and EPCs; acted as executive liaison for solution integration and co-marketing initiatives.
  • Architected and manage Avid’s Key Account Program, cultivating strategic relationships with nine enterprise clients and driving multi-year digital solution adoption.
  • Aligned operations hiring, onboarding, and training programs to reflect digital-first tools and platform-centric selling methodologies.
  • Launched and oversaw corporate website redesign and email-based demand generation campaigns, increasing qualified inbound activity.
  • Increased LinkedIn following from 5,000 to 9,000+ through targeted thought leadership and brand engagement.
  • Maintained sales momentum and client engagement despite >80% turnover in the project delivery group, ensuring continuity and revenue protection.
  • Initiated and developed Avid’s strategic relationship with Plug Power’s Green Hydrogen team, creating a $60M+ project pipeline over 3 years.
  • Built trusted relationships with developers in hydrogen, SAF, and WtE verticals, securing early-stage positioning for control and automation scope.
  • Delivered $8M+ in project wins across three Duke Energy nuclear facilities, integrating digital automation and process control technologies.

Manager, Process Sales

Rockwell Automation
01.2016 - 01.2019
  • Led the Solutions and Services Business (SSB) for a 15-person team across North America, focusing on vertical-market growth through advanced automation and digital modernization. Developed and executed strategic sales plans, optimized P&L performance, and led cross-functional initiatives to enhance product positioning, project delivery, and customer engagement.
  • Delivered consistent 12% YoY growth in target account solutions by aligning strategy with market trends and relationship-based selling.
  • Onboarded and mentored 8 sales professionals, driving adoption of best practices and building a high-performing, retention-focused team.
  • Recognized as a Corporate Leader for advancing customer engagement strategy and elevating enterprise-level client relationships.
  • Led pursuit of multiple $100M+ automation modernization programs, leveraging Maverick capabilities to succeed in complex, non-traditional SSB bids.
  • Conducted in-depth market and customer data analysis to shape forecasting, funnel management, and vertical-specific offerings.
  • Orchestrated the turnaround of an underperforming team—boosting annual new revenue from $675K to $1.7M in four years.
  • Reduced sales team churn by 77%, delivering $500K+ in retained value through cultural and structural improvements.
  • Surpassed 118% of quota in 2015; achieved first $1M+ new sales milestone since 2011.
  • Expanded client base by 40%, including a 100-account portfolio buildout within 6 months via strategic pricing and contract negotiation.
  • Realigned compensation and accountability systems, driving a 40% increase in sales effectiveness across the team.

Senior Business Development Manager

Sunoco Logistics LP (SXL)
01.2014 - 01.2016
  • Directed business development for a $1.5B Propane Dehydrogenation (PDH) plant, driving early-stage project advancement and stakeholder alignment.
  • Built and presented the business case that secured $15M in FEL-2 engineering investment from SXL.
  • Negotiated commercial agreements with suppliers, offtakers, and EPCs, independently managing contracting to de-risk project economics.
  • Engaged local and state governments to define tax credit structures and public support mechanisms.
  • Developed integrated downstream project scenarios for INEOS, Borealis, and Braskem, yielding competitive investment proposals.

Vice President, Corporate Development

Panjin Heyun
01.2013 - 01.2014
  • Led North American strategy for a Chinese petrochemical firm’s market entry, focusing on high-impact, capital-intensive projects across the Gulf Coast and East Coast.
  • Oversaw the development roadmap for a $1.5B greenfield PDH plant, building foundational relationships with key supply chain partners and SXL.
  • Collaborated with IHS to construct feasibility models for a synthetic rubber plant in Louisiana and PDH infrastructure in the Northeast.
  • Negotiated a joint venture agreement between Panjin Heyun and SXL, creating a launchpad for regional expansion.
  • Selected by executive leadership to coordinate travel logistics and stakeholder communications, optimizing workflow for international decision-makers.

Senior Manager, Business Development

Honeywell International
01.2010 - 01.2013
  • Drove cross-divisional engagement strategies to support greenfield energy and petrochemical infrastructure development in the Appalachian and Gulf Coast regions.
  • Led the early-stage development of a $1B+, 595 MW combined cycle power plant in West Virginia (now operated by Quantum Energy).
  • Targeted opportunities across Marcellus and Utica Shale Plays, aligning Honeywell UOP, real estate assets, and automation technologies with developer needs.
  • Cultivated project pipeline for UOP’s Ecofining process, advancing renewable diesel and SAF initiatives.
  • Acted as a U.S.-based liaison for Panjin Heyun’s petrochemical feasibility studies, introducing U.S. infrastructure partners and technologies.

Vice President, Operations – Eastern Region & Caribbean

ENGlobal Automation Group
01.2004 - 01.2010
  • Led commercial expansion and operational scale-up of automation services across energy, industrial, and manufacturing sectors in key U.S. and Caribbean markets.
  • Established and scaled a new regional base of operations, achieving over $100M in project wins across oil & gas, chemicals, pharma, and power sectors.
  • Executed the upgrade of legacy advanced process control (APC) systems with Honeywell technologies, generating $5M+ in incremental revenue.
  • Directed a strategic M&A initiative to acquire a complementary systems integrator, enhancing market coverage and technical capabilities.
  • Re-engineered deployment and development practices for engineering and sales teams, improving project delivery velocity and client satisfaction.

Education

Master of Science - Zoology

Miami University
Oxford, OH

Bachelor of Science - Chemical Engineering

Miami University
Oxford, OH

Skills

  • Corporate strategy development
  • Strategic growth initiatives
  • Mergers and acquisitions expertise
  • Industry forecasting expertise
  • Profit and loss management
  • Sales training facilitation
  • Content marketing approach
  • Market-based pricing strategy
  • Industry competitor evaluation

Timeline

VP, Sales & Marketing

AVID SOLUTIONS, INC
01.2019 - Current

Manager, Process Sales

Rockwell Automation
01.2016 - 01.2019

Senior Business Development Manager

Sunoco Logistics LP (SXL)
01.2014 - 01.2016

Vice President, Corporate Development

Panjin Heyun
01.2013 - 01.2014

Senior Manager, Business Development

Honeywell International
01.2010 - 01.2013

Vice President, Operations – Eastern Region & Caribbean

ENGlobal Automation Group
01.2004 - 01.2010

Master of Science - Zoology

Miami University

Bachelor of Science - Chemical Engineering

Miami University

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Michael R. Kiehl