Michael Severn
Haymarket
Summary
Dynamic General Manager experienced in operational management and driving revenue growth and financial results. Expertise includes financial analysis and team building, focusing on strategic membership sales and outstanding member service. Committed to fostering team success and maximizing organizational performance.
Overview
18
18
years of professional experience
Work History
General Manager
Kemper Sports Management
11.2023 - 12.2024
- Company Overview: Village Club of Sands Point
- Responsible for all aspects of club operations including golf, golf course maintenance, food and beverage, racquets, aquatics, and membership sales
- Finished 2024 with $12.5M in revenue and $3.3M in EBITDA
- Capped memberships in each category with a 75-person waitlist
- Improved member satisfaction by 11.2% (92%) – 2024 Member Surveys
Vice President of Operations
Metropolitan Golf Group
Monroe Township
08.2020 - 10.2023
- Responsible for the financial and operational performance of 4 owned country clubs and 4 managed country clubs
- Responsible for all aspects of club operations to include sales, marketing, retention, golf, F&B and agronomy
- Spearheaded due diligence and acquisition efforts for Crescent Pointe Golf Club and Eagle’s Pointe Golf Club in Bluffton, South Carolina (2023)
- Achieved 142% EBITDA to budget in 2021 and 128% EBITDA to budget in 2022 by implementing proactive sales efforts with membership, F&B and golf operations
- Achieved 138% Golf Net to budget in 2021 and 120% Golf Net to budget in 2022 by driving increases in outing sales, guest play and improving tee sheet maximization
General Manager/Regional Director of Golf
Piedmont Golfers Club; Club Corp USA Inc.
Haymarket
01.2017 - 03.2020
- 92% GM satisfaction score - 2019 member surveys.
- 96% Member Satisfaction for Food and Beverage - 2019 Member Surveys.
- Implemented a membership program designed to achieve the 'Dues Reset' goal.
- Achieved the goal of 60 net golf members in 10 months.
General Manager/Regional Director of Golf
River Creek Club; Club Corp USA Inc.
Leesburg
05.2013 - 01.2017
- 2013, 2014 & 2015 Club Corp Circle of Excellence - Club Performance
- 2013, 2014 & 2015 Club Corp All Star Recipient - Individual Performance
- Managed F&B operation with revenues in excess of $3,000,000
- Increased EBITDA by $450,000 (2013 - 2015)
- Largest EBITDA performance in Club Corp portfolio (2015; 18-hole properties)
General Manager
Piedmont Golfers Club; Club Corp USA Inc.
Haymarket
01.2011 - 05.2013
- 2012 & 2013 Club Corp Circle of Excellence - Club Performance
- 2012 Club Corp Super Star Recipient - Individual Performance
- Received 93% GM Satisfaction score - 2012 Member Survey
- Achieve 147% of EBITDA budget (2012)
General Manager
Nags Head Golf Links/Currituck Club; Club Corp USA
Nags Head
05.2007 - 01.2011
- 2007, 2008 & 2009 Club Corp Circle of Excellence - Club Performance
- 2007 & 2009 Club Corp Super Star Recipient - Individual Performance
- Increased golf revenue by 17% in 2009 and 14% in 2010
- Implemented 'Beat the Pro' program producing $300,000 in additional retail sales (2007 - 2010)
- Created new membership categories for nearby developments/communities
Education
Associate of Science - Business Administration and Management
Niagara County Community College
Sanborn, New YorkSkills
- Operational management
- Financial analysis
- Sales strategy
- Customer service
- Membership sales
- Revenue growth
- Team building
- Staff training
Timeline
General Manager
Kemper Sports Management
11.2023 - 12.2024
Vice President of Operations
Metropolitan Golf Group
08.2020 - 10.2023
General Manager/Regional Director of Golf
Piedmont Golfers Club; Club Corp USA Inc.
01.2017 - 03.2020
General Manager/Regional Director of Golf
River Creek Club; Club Corp USA Inc.
05.2013 - 01.2017
General Manager
Piedmont Golfers Club; Club Corp USA Inc.
01.2011 - 05.2013
General Manager
Nags Head Golf Links/Currituck Club; Club Corp USA
05.2007 - 01.2011
Associate of Science - Business Administration and Management
Niagara County Community College
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