Nash Pervin
Springfield
Summary
Results-driven Content Marketing Consultant and Communications Specialist with eight years of experience transforming complex information into engaging content. Developed persuasive sales materials and marketing campaigns that secured multimillion-dollar contracts. Enhanced brand visibility and engagement through strategic social media and email initiatives, leveraging A/B testing for optimization. Drove technology adoption with innovative communication strategies.
Overview
9
9
years of professional experience
Work History
Consultant, Content & Communications
Freelance
VA
06.2023 - Current
- Refined client content and communications using user personas, boosting email policy conversions over 50%.
- Advised California attorneys and financial regulators on product positioning, securing multimillion-dollar contract with state government.
- Crafted brand tone of voice with inbound marketing tactics, leading to renewals from major brands.
- Developed speeches and content materials that advanced women’s wear mission for Verona at Macy’s.
- Identified barriers for disabled individuals at Morven Park during senior capstone project, creating virtual tour solution.
Content Marketing Analyst, Gaming
Kadalic LLC
VA
05.2019 - 05.2024
- Developed integrated marketing campaigns across social media, email, and web, boosting organic traffic by over 2,000 unique visitors.
- Collaborated with technical developers, animators, UX designers, narrators, and vendors to create sales pitch that secured partnerships with major publishers, including Apple and Lion Studios.
- Reviewed online comments for spam and hazardous content, fostering community engagement by addressing customer inquiries and facilitating discussions on game development.
Program Manager/Marketing Analyst
Harte Hanks @ Cisco
VA
03.2018 - 05.2019
- Enabled targeted marketing campaigns through enhanced customer insights and account-based marketing, resulting in over 40% sales increase.
- Led A/B testing and optimization of post-purchase email campaigns, increasing customer renewals from 20% to 50%.
- Assisted in developing AI technologies that automated A/B testing and accurately predicted email open rates.
- Produced AI training materials, driving technology adoption with 60% employee approval rating.
Consultant, Digital Content Migration
Celerity
VA
08.2017 - 03.2018
- Managed migration of technical content from Drupal to Sitecore for CFA Institute, ensuring seamless transition and accessibility.
- Optimized over 11,000 digital web pages to boost SEO performance and enhance customer satisfaction.
- Created educational materials, such as how-to guides, cheat sheets, blogs, and infographics, to support user engagement and knowledge transfer.
- Renewed partnership contract between Celerity and CFA Institute through successful project outcomes.
Consultant, Digital Marketing & Communications
GEICO Marine Insurance/BoatUS
VA
11.2016 - 08.2017
- Directed migration of Drupal to Sitecore, enhancing digital brand presence and increasing customer engagement.
- Grew YouTube subscriber base by over 1,000 monthly, resulting in 100,000 shares on Facebook Live posts.
- Conducted A/B testing on website and social media, leading to 6% increase in quote conversions.
Education
Social Media Certified -
Hootsuite
Alexandria, VA10-2023
White Belt Certified in Project Management -
Lean Six Sigma
Alexandria, VA11-2016
B.S. - Information Technology, Database Programming
George Mason University
Fairfax, VA05-2015
Skills
- Content marketing
- SEO optimization
- Campaign strategy
- Content management systems
- Social media management
- Analytics interpretation
- Content analytics
- Google Analytics
- Data visualization
- Email marketing platforms
- Project management tools
- Canva and Sitecore
- Microsoft Office Suite
- Campaign strategy strategies
- Project management
- Virtual collaboration
- Internal comms
- Proofreading and copyediting
Languages
Bengali
Professional
Urdu
Professional
Hindi
Professional
Timeline
Consultant, Content & Communications
Freelance
06.2023 - Current
Content Marketing Analyst, Gaming
Kadalic LLC
05.2019 - 05.2024
Program Manager/Marketing Analyst
Harte Hanks @ Cisco
03.2018 - 05.2019
Consultant, Digital Content Migration
Celerity
08.2017 - 03.2018
Consultant, Digital Marketing & Communications
GEICO Marine Insurance/BoatUS
11.2016 - 08.2017
Social Media Certified -
Hootsuite
White Belt Certified in Project Management -
Lean Six Sigma
B.S. - Information Technology, Database Programming
George Mason University