NATALIE MORRONE
Arlington
Summary
Dynamic marketing professional with a track record of increasing customer engagement and sales through innovative multi-channel strategies. I have successfully managed resources and teams to deliver high-impact campaigns, resulting in significant revenue growth and enhanced organizational visibility across a variety of industries.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Engagement
United States Navy Memorial
02.2024 - Current
- Managing the optimization of the database and and implementing strategic enhancements and processes to improve efficiencies
- Managing email marketing content and list segmentation for both fundraising and e-commerce email efforts
- Overseeing our direct mail marketing agency, consulting agency, and fulfillment vendors to ensure alignment with strategic marketing goals for acquisitions, renewals, and re-engagement campaigns
- Managing contracts and budgets with service vendors to optimize resource allocation and maintain service quality
- Lead on strategic recommendations on CRM functionality and marketing deliverables to CEO and board members
Director of Marketing
SageWater
02.2023 - 11.2023
- Spearheaded the launch of a new email automation platform to distribute email marketing campaigns and publish dynamic paid and organic social media content
- Managed our marketing agency to oversee the content creation for all direct mail marketing campaigns
- Curated the content and visuals for social media ads and website content including blogs, newsletters and case studies
- Collaborated with marketing team to implement SEO and PPC ads
- Managed a team of 4 along with a marketing consulting agency responsible for curating deliverables across multiple markets
Director of Sales and Marketing
Capitol Real Estate Group
09.2018 - 02.2023
- Implemented operational infrastructure to streamline growth which increased sales volume from $35M to over $130M in less than 2 years
- Curated marketing content and managed membership registration for an investor coaching program which resulted in an additional revenue stream of nearly $100,000 annually
- Designed and oversaw the production and distribution of all marketing content
- Built custom email campaigns within the database for outreach to existing, past, and prospective clients
- Managed a team of 10+ across multiple departments including inside and outside sales
- Coordinated transactions and negotiated contracts with clients and vendor partners to ensure smooth operations and successful outcomes
Director of Marketing
Optime Realty
05.2014 - 09.2018
- Oversaw budgets to ensure accurate tracking of ROI for all print and digital marketing campaigns
- Designed and executed all marketing content including direct mail campaigns, promotional advertising initiatives, and sales materials
- Managed outside agencies and contracts for digital advertising efforts
- Managed the optimization of the database to streamline internal efficiences
- Developed automated email marketing campaigns for both acquisition and current/past clients
- Helped coordinate client events and build client appreciation programs to generate referrals and repeat business
Marketing Assistant
Willowsford
12.2009 - 05.2014
- Managed our marketing agency in the content development and design of all marketing collateral
- Managed email marketing campaigns, including content creation and scheduling.
- Supported the planning and execution of community outreach initiatives and events.
- Collaborated with team members to ensure brand consistency across all platforms.
- Assisted in developing marketing materials for community events and promotions.
Education
Bachelor’s Degree - Journalism
Marquette University
Milwaukee, WISkills
- Email marketing
- Content strategy
- Project coordination
- Implementation management
- Direct mail marketing
- Campaign development
- CRM optimization
- Database management
Certification
- Proficient in Microsoft Suite, Google Suite, Adobe Creative Suite (InDesign, Illustrator, Photoshop), Asana and AirTable.
- Experience working in various CRM systems including Salesforce, Act-On, Chime, Follow-up Boss, Infusionsoft, Constant Contact and NetSuite.
Timeline
Director of Engagement
United States Navy Memorial
02.2024 - Current
Director of Marketing
SageWater
02.2023 - 11.2023
Director of Sales and Marketing
Capitol Real Estate Group
09.2018 - 02.2023
Director of Marketing
Optime Realty
05.2014 - 09.2018
Marketing Assistant
Willowsford
12.2009 - 05.2014
Bachelor’s Degree - Journalism
Marquette University