NICOLE CRAWFORD

(via merger w/ AMNB in 2024)

• Track and maintain productivity through excel spreadsheets and Salesforce.
• Lead branch operations, ensuring compliance with regulatory requirements and internal policies.
• Train and mentor staff with monthly coaching, fostering a collaborative environment focused on best in class service.
• Partner with other lines of business for best overall commitment to customers.
• Staying committed to improving both bank operations and customer experiences. Sharing feedback and engaging with upper management when needed.
• All customer relations to include consumer/ business account and loan productivity.
• Part of the New River Roanoke Market interview team since 7/2025.
• Helped in Customer Care Center for 2025 Sandy Spring Bank merger.

Platinum Club 2025

• #2 in all level one branches

Platinum Club 2026

• #5 in all level one branches

• Managed two locations for 1.5 years
• Managed 9 employee that included a float position
• Built a Market Plan in 2022 for better management, growth and opportunities
• Member of the DEIB taskforce since 2020
• Mentored AMNB VBA Intern
• Attended multiple VBA Conferences
• Involved in Chamber Events and Community Celebrations
• To include all previous responsibilities of Customer Support Manager listed below
• Awards
• 2022-23 AMNB Emerging Leaders Program
• 2021 VBA Business Management Program

• Monthly employee coaching
• Handle teller, vault, and alarm audits
• Conduct annual reviews for employees
• Train and help employees grow in their field or future fields
• Loan applications, consumer based
• Handle customer issues/complaints
• Open all account types
• Awards
• 2020 and 2021 Bill Traynham Outstanding Service Award Nominee

• Audit Safe Deposit Box and ATM
• Assisting the teller line when needed
• Loans and underwriting, consumer based (ex. Auto, Unsecured, HELOCs)
• Maintaining a healthy work environment between employees
• Account openings (ex. Consumer, business, IRA, CDs, IOLTAs)
• Supported all branches when needed
• Awards
• 2017 Team Oriented Awards Winner

• Teller transactions
• Supporting other locations as needed
• Assisting with audits of the safe deposit boxes and ATM
• Opening accounts, business and personal
• Awards
• 2016 Chairman’s Award of Excellence, overall winner
• 2015 Heart Guided
• 2015 Chairman’s Award of Excellence, runner-up

• Teller transactions
• Audit the ATM
• Open and close accounts, renew CDs
• Call and mail customers for referrals

• Started as a cashier and worked up to store manager within 3 years
• Cashier transactions
• All ordering for merchandise and stock
• Daily drawer balancing and closing reports
• Daily and Monthly balance sheets
• Reading Profit and Loss Statements
• Monthly store inventory
• Daily bank deposits
• Handled hiring and management of all employees
• Total 8 locations within Roanoke and Salem, VA