Rabie Hasnaoui
Alexandria
Summary
Digital marketing professional with extensive experience at Dentsu, specializing in campaign management and media optimization. Expertise in Google Ads Manager and data-driven decision-making leads to consistently high performance metrics, enhancing client satisfaction and engagement. Senior associate with a strong background in project management, client relations, and team leadership, driving initiatives from conception to completion while maintaining quality standards. Effective communicator skilled in building and nurturing productive relationships.
Overview
8
8
years of professional experience
Work History
Senior Associate, New Stream Media
Dentsu
03.2024 - Current
- Owned campaign setup, trafficking, and ongoing optimizations, achieving strong performance metrics including CTR, ROAS, and conversions, utilizing platforms like Google Ads Manager, DV360, and Criteo.
- Executed and optimized onsite display and retail media campaigns for Retail Media Networks, including Albertsons and Dick's Sporting Goods.
- Achieved nearly 100% delivery rate for all owned campaigns, ensuring timely execution and client satisfaction.
- Owned 300+ campaigns from end to end, ensuring strong performance and delivery
- Collaborated with sales strategy and creative teams to ensure campaign success.
- Developed content strategies for multimedia campaigns across digital platforms.
- Analyzed data and created reports for senior management.
- Managed project timelines and coordinated deliverables among cross-functional teams.
- Trained junior associates on best practices for content creation and distribution.
- Worked to keep playbooks and team processes current.
- Presented health metrics of campaigns and RMN to peers and clients, sharing insights on improvements and innovations in team processes.
Digital Media Specialist
Dentsu
07.2022 - 03.2024
- Planned, launched, and optimized digital campaigns across paid social and programmatic platforms.
- Managed end-to-end campaign lifecycle, optimizing audience targeting and budget allocation to enhance performance.
- Developed comprehensive digital marketing strategies tailored for diverse client campaigns.
- Analyzed performance metrics to enhance digital advertising effectiveness and drive engagement.
- Monitored KPIs and conducted A/B testing to elevate engagement and conversion rates.
- Developed performance reports and dashboards in Excel and PowerPoint to communicate actionable insights.
- Executed onsite display campaigns within retail media networks, aligning strategies with client objectives to maximize impact.
Resident Adviser
JMU Office of Residence Life
Harrisonburg
08.2020 - 05.2022
- Guided residents as a leader and mentor to strengthen community relationships.
- Organized programs and meetings addressing resident concerns, fostering collaboration and community engagement.
- Facilitated communication among staff and residents to promote inclusivity.
- Coordinated conflict resolution efforts to maintain a positive living environment and support resident well-being.
- Fostered a safe, inclusive, and supportive living atmosphere for all residents.
- Facilitated resident orientation sessions to enhance engagement with support services and promote resource utilization.
- Trained new staff on residence policies, procedures, and emergency protocols.
- Conducted regular safety inspections to ensure compliance with health and safety standards.
Student Worker
Aramark
Harrisonburg
10.2019 - 03.2020
- Processed payments and handled transactions with efficiency.
- Maintained cleanliness and organization in food service areas to promote a welcoming environment.
- Assisted in food preparation and service for diverse dining options.
- Operated kitchen equipment and tools safely to ensure optimal performance.
- Collaborated with team members to deliver high-quality service consistently.
- Greeted visitors at front desk, addressing inquiries and providing assistance.
- Followed health and safety regulations during all food handling processes.
- Provided customer service by resolving issues and answering questions.
Sales Floor Associate
Dollar Tree
Alexandria
05.2019 - 08.2019
- Assisted customers with purchases, inquiries, returns, and exchanges, driving satisfaction.
- Engaged positively with customers, providing professional support for sales and service needs.
- Processed transactions accurately at cash register, facilitating swift customer service.
- Greeted customers upon entry, providing assistance in locating desired items.
- Maintained store organization and optimal inventory presentation for improved shopping experience.
- Stocked shelves with merchandise from backroom to ensure product availability.
- Collaborated with team members to streamline store operations and improve efficiency.
- Ensured a clean and safe shopping environment for all customers.
Crew Member
Dunkin Donuts
Alexandria
02.2018 - 08.2018
- Prepared food and beverages promptly to ensure timely service during peak hours.
- Resolved customer concerns swiftly to uphold high satisfaction levels.
- Processed transactions and customer orders accurately to enhance customer experience.
- Trained new employees to enhance team performance and cohesion.
Education
BBA - Marketing with a concentration in Digital Marketing
James Madison University
Harrisonburg, VA05-2022
Skills
- Meta Ads Manager
- Google Ads Manager
- DV360
- Criteo
- Pinterest Ads
- Campaign management
- Campaign setup
- Trafficking
- Media optimization
- Optimization
- Performance tracking
- Performance analysis
- KPI analysis
- Budget allocation
- Google Analytics
- Digital analytics
- Digital marketing strategy
- Programmatic advertising
- Client relationship management
- Data-driven decision making
- Microsoft Excel
- Microsoft PowerPoint
Core Skills Tools
Meta Ads Manager, Google Ads Manager, DV360, Criteo, Pinterest Ads, Albertsons Media Collective, Dick's Sporting Goods Retail Media Network, Campaign setup, Trafficking, Optimization, Budget allocation, A/B testing, Performance tracking, KPI analysis, Reporting dashboards, Microsoft Excel, PowerPoint, Canva, Google Analytics, SEO, Content Marketing, Email Marketing
Accomplishments
- Voted MVP of Integrated Marketing Communications Team - JMU 2022
- Jackson-Rainey Business Plan Competition Finalist - JMU 2022
Timeline
Senior Associate, New Stream Media
Dentsu
03.2024 - Current
Digital Media Specialist
Dentsu
07.2022 - 03.2024
Resident Adviser
JMU Office of Residence Life
08.2020 - 05.2022
Student Worker
Aramark
10.2019 - 03.2020
Sales Floor Associate
Dollar Tree
05.2019 - 08.2019
Crew Member
Dunkin Donuts
02.2018 - 08.2018
BBA - Marketing with a concentration in Digital Marketing
James Madison University