Summary
Overview
Work History
Education
Skills
Timeline
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Rachel Reid

Richmond

Summary

Experienced in strategic communication, stakeholder management, and public relations. Skilled in utilizing comprehensive plans to enhance organizational image and partnerships. Proven track record of effectively implementing communication strategies and managing media relations. Dedicated to driving success through impactful messaging and strong relationships.

Overview

6
6
years of professional experience

Work History

OWNER & PRINCIPAL CONSULTANT

Reid Media LLC
01.2024 - Current
  • Founded a strategic communications consultancy specializing in storytelling, influencer marketing, and brand development for mission-driven organizations and advocacy campaigns. Oversee all aspects of client engagement, strategy development, and execution with a strong focus on measurable impact and public engagement.
  • Select Clients & Projects:
  • Patients Rising
  • Led a national storytelling and brand campaign to elevate patient voices. Managed influencer programs and targeted paid media campaigns across key U.S. states. Developed cohesive messaging, content systems, and brand kits for activist engagement.
  • End Chronic Disease
  • Built the organization’s brand and digital presence from scratch. Launched all social media platforms, developed content strategies, and managed an influencer network of 50+ CEOs and public figures to support policy efforts.
  • Athens Media
  • Serve as lead consultant overseeing a team of 15+ influencers on campaigns for various political organizations. Responsible for scouting, training, campaign execution, and data reporting to assess audience engagement and policy impact.

DIRECTOR OF EXTERNAL AFFAIRS

Americans For Prosperity
01.2022 - 01.2024
  • Oversaw all internal and external communications for the state of Virginia. Acted as primary spokesperson while leading brand, media, and influencer strategy across platforms. Developed and executed the state’s earned media and messaging strategy. Managed national influencer program development and created systems for performance measurement and reporting. Directed brand consistency across ad campaigns, press materials, and social platforms.

DIGITAL ENGAGEMENT DIRECTOR

Americans for Prosperity
01.2020 - 01.2022
  • Led social media strategy and digital grassroots campaigns across the state. Managed state-level digital assets and supported regional strategy alignment. Supervised a team of influencers; created engagement reports and campaign briefs. Produced creative content including graphics, flyers, and digital ads. Piloted and evaluated innovative digital tools, sharing best practices across the organization.

Education

B.A. - Political Communication

Regent University
Virginia Beach, VA
05.2020

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University of Virginia – Sorensen Institute
01.2022

Skills

  • Strategic Messaging & Storytelling
  • Influencer Marketing & Campaign Management
  • Brand Development & Digital Strategy
  • Earned Media & Spokesperson Training
  • Social Media Analytics & Reporting
  • Team Leadership & Cross-Functional Collaboration
  • Verbal and written communication
  • Project management

Timeline

OWNER & PRINCIPAL CONSULTANT

Reid Media LLC
01.2024 - Current

DIRECTOR OF EXTERNAL AFFAIRS

Americans For Prosperity
01.2022 - 01.2024

DIGITAL ENGAGEMENT DIRECTOR

Americans for Prosperity
01.2020 - 01.2022

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University of Virginia – Sorensen Institute

B.A. - Political Communication

Regent University

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